Browsing AU-eJournal of Interdisciplinary Research (AU-eJIR) by Author "Kitikorn Dowpiset"
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ItemDesigning a high engaged and performing organisation with a focus on developing leadership, structure, and non-monetary rewards to enhance employee work engagement and employee job performance: a case study at AA Group Co., Ltd., Mandalay, MyanmarThis action research paper emphasizes the change in organisation design elements consisting of leadership, structure, and non-monetary rewards enhancing employee work engagement and employee job performance at AA Group Co., Ltd; a family-owned gold business group located in Mandalay division, Myanmar. The company has 450 manpower and is planning to develop its human capitals and restructure its business towards IPO. The survey research and ODIs are targeted employees working from different management levels at the focal company. The actual quantitative sample size is determined as 124 and the actual qualitative sample size is determined as 15. This research utilizes both quantitative and qualitative research methods within its action research framework in order to analyse and compare the situation at the focal company in both pre-ODI and post-ODI stages. This research paper accesses the initial impacts of ODIs on the leadership, structure, non-monetary rewards, employee work engagement, and employee job performance at AA Group Co., Ltd. Based on theoretical, conceptual frameworks, ODI results, there is an improvement of desired variables at AA Group Co., Ltd. This research paper also proposes a three-year logical framework (action plan) to have a sustainable development on the recent improvement of tested variables at AA Group Co., Ltd.
ItemA study of factors influencing customer loyalty towards B Air in NepalThe purpose of the study is to determine the key aspects that influence the customer loyalty towards B Air, a private airlines in Nepal. Customer Loyalty is a key factor for of any airlines and depends highly on airline service quality in the industry. The conceptual framework has been derived from four other theoretical framework with adjustments. Additionally, this study is connected to linking customer loyalty to profitability as customers are valued as lifeline for any business and hence has been reviewed to propose a conceptual framework for building and sustaining customer loyalty and thus maximize profits. The research was carried out with sample data (n=405) collected from three major airports in Nepal by utilizing self-administered questionnaire to the Nepalese citizens The researcher used convenience and judgment sampling method to select the respondents. After the information was collected from the respondents, the data was analyzed and processed on SPSS program. The result shows that perceived value had the greatest influence on customer loyalty for B Air. In addition, in terms of customer satisfaction, the airline image influences most and is more important than airline tangibles, personnel quality and empathy. The contribution of this paper is to analyze the factors that influence customers' loyalty, and thereby help domestic airlines in Nepal improve their customer loyalty effectively. With this research the airlines industry management can move away from the traditional technique of management can use more appropriate methods to attract and retain customers.