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Browsing by Author "Assumption University. Graduate School of Business"

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  • Item
    An appreciation for Indian cuisine among Bangkokians and foreign tourists in Bangkok : a case study
    (Assumption University, 2013) Sonker, Roshna ; Assumption University. Graduate School of Business
  • Item
    Are graduates of international MBA programs in Bangkok meeting the management needs of employers?
    (Assumption University, 2008) Barnes, John ; Assumption University. Graduate School of Business
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    The ASEAN mutual recognition agreement on tourism professionals in Thailand : a mixed blessing?
    (Assumption University, 2014) Nicholls, Philip ; Assumption University. Graduate School of Business
  • Item
    Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China
    (Assumption University, ) Wu, Rui ; Assumption University. Graduate School of Business
  • Item
    A comparative study of different finish media attitude and behavior toward advertising avoidance and used time
    (Assumption University, 2012) Mikael, Aromaki Antti ; Assumption University. Graduate School of Business
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    Corporate governance effects on firm value and stock market performance : an empirical study of the stock exchange of Thailand-100-index listed companies
    (Assumption University, 2010) Prugsamatz, Nicolette ; Assumption University. Graduate School of Business
  • Item
    Customer relationship management from theory to practice : implmentation steps
    (Assumption University, 2009) Kriengsin Prasongsukam ; Assumption University. Graduate School of Business
  • Item
    Determinants of SMEs' performance : the case of Kyaing Tong, Eastern Shan State, Myanmar
    (Assumption University, 2013) Oo, Han Min ; Assumption University. Graduate School of Business
  • Item
    Did you say debit?
    (Assumption University, 2009) Thiery, Michel ; Assumption University. Graduate School of Business
  • Item
    The effectiveness of sex appeal advertising vs. cause-related advertising
    (Assumption University, 2010) Ledesma, David Michael M. ; Assumption University. Graduate School of Business
  • Item
    The effects of perceived service quality, corporate image, customer satisfaction and switching costs on customer loyalty in Vietnamese private banks : a study of Asia Commercial Bank in Ho Chi Minh City
    (Assumption University, 2009) Cuong, Nguyen Quoc ; Assumption University. Graduate School of Business
  • Item
    Embracing an ASEAN economic community : Are Thai students ready for the transition?
    (Assumption University, 2013) Barbin, Ryan R. F. ; Nicholls, Philip H, jt. auth. ; Assumption University. Graduate School of Business
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    Enhancing and enriching student learning styles and performance through whole brain literacy and appreciative inquiry interventions : a case study of ethics classes Assumption University
    (Assumption University, 2012) Thitiya Disphanurat ; Assumption University. Graduate School of Business
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    Evaluation of the profitability of technical analysis for Asian currencies in the forex spot market for short-term trading
    (Assumption University, 2012) Adariani, Maliheh Rezaei ; Assumption University. Graduate School of Business
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    Exploring the impact of employer educational assistance as on ODI on inhancing organizational commitment and reducing turnover intention : a case study
    (Assumption University, 2012) Papon Ratanachaikanon ; Assumption University. Graduate School of Business
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    Extranet or the too-little-known linchpin of globalization
    (Assumption University, 2010) d' Argoeuves, Thierry de Gorguette ; Assumption University. Graduate School of Business
  • Item
    Factors affecting customer choice of products in terms of colors in Chengdu, China
    (Assumption University, 2012) Gong, Rui ; Assumption University. Graduate School of Business
  • Item
    Factors affecting customer satisfection and trust in an e-commerce setting : a case study of muachung.vn in Vietnam
    (Assumption University, 2014) Nguyen, Hang Thi ; Assumption University. Graduate School of Business
  • Item
    Factors affecting the purchase intention of household water-saving products in Lanzhou, China
    (Assumption University, ) Feng, Qianli ; Assumption University. Graduate School of Business
  • Item
    Factors affecting the repurchase online shopping intention of Thai customers in Bangkok : a case study of eBay.com
    (Assumption University, 2013) Muhammad, Fayyaz ; Assumption University. Graduate School of Business

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