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Browsing by Author "Assumption University. Martin de Tours School of Management and Economics"

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  • Item
    The 14th International Business & Economy Conference (IBEC)
    ( 2015-01-06) Assumption University. Martin de Tours School of Management and Economics
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    The 15th UFCC
    ( 2016-03-25) Assumption University. Martin de Tours School of Management and Economics
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    3rd International Conference on Production Management (ICPM) 2017
    ( 2017-09-09) Assumption University. Martin de Tours School of Management and Economics
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    46th anniversary of School of Management
    ( 2016-04-19) Assumption University. Martin de Tours School of Management and Economics
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    ABAC 1st Year Student in Cannes Film Festival 2015
    ( 2015-05-12) Assumption University. Martin de Tours School of Management and Economics
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    ABAC Student in BBA Program Won AIESEC Leadership Award to BOLIVIA
    ( 2013) Assumption University. Martin de Tours School of Management and Economics
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    ABAC Students Score Game-changer at Kiehl's Marketing Competition
    ( 2011-07-22) Assumption University. Martin de Tours School of Management and Economics
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    ABAC students win two prizes
    ( 2011) Assumption University. Martin de Tours School of Management and Economics
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    ABAC Students Won an Innovative Business Competition Award
    ( 2014-11-24) Assumption University. Martin de Tours School of Management and Economics
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    Academic Collaborative MOU Signing
    ( 2015-09-11) Assumption University. Martin de Tours School of Management and Economics
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    Academic Cooperation between Assumption University and Fujen Catholic University, Taiwan
    ( 2018-10-08) Assumption University. Martin de Tours School of Management and Economics
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    Academic Cooperation between Assumption University and Internet Thailand Public Co. Ltd. (INET)
    ( 2018-11-21) Assumption University. Martin de Tours School of Management and Economics
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    Academic Cooperation between the AU Martin de Tours School of Management and Economics and N.A. P. Service and Trading Co., Ltd.
    ( 2019-07-04) Assumption University. Martin de Tours School of Management and Economics
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    The acceptance of cosmetic surgery : a study on Thai women in Bangkok
    (Assumption University, 2013) Wareerath Akkalatham ; Assumption University. Martin de Tours School of Management and Economics
    The business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study is to examine the relationship between intrapersonal and interpersonal factors which influence the acceptance of cosmetic surgery among Thai women. This research study examined the relationship between psychological characteristics, sociocultural influences, cosmetic sur- gery experiences, body appearances, body image, demographic variables and respondents' acceptance of cosmetic surgery. The 437 non-clinical respondents in this study are exclusively Thai women who have undergone cosmetic surgery in the past or who are likely to undergo cosmetic sometime soon. The data was gathered from 13 cosmetic surgery clinics and hospitals located in different parts of Bangkok. Narcissism, appearance orientation and body area satisfaction were significantly related to the acceptance of cosmetic surgery. Respondents with vicarious experiences were more favorable toward accepting cosmetic surgery. The findings showed statistical differences in the demographic variables of age, income, occupation, vicarious experiences with respondents' perception of body image and their acceptance of cosmetic surgery. Consumers who accept cosmetic surgery show a marked tendency for facial treatments (rhinoplasty, blepharoplasty) rather than surgery related to their bodies. This exploratory study will help develop new research paradigms in consumer research, interna- tional marketing, and managerial practices. Marketers can use this study's findings to better understand the nature of Thai female consumers and to segment and target those consumers who have favorable attitude toward enhancing their appearance.
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    Accounting Mazars Road Show
    ( 2019-09-10) Assumption University. Martin de Tours School of Management and Economics
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    Address by the Indonesian Ambassador at Assumption University
    ( 2016-11-24) Assumption University. Martin de Tours School of Management and Economics
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    Administrators from the Royal Institution of Chartered Serveyors (RICS) visited Assumption University
    ( 2011-04-08) Assumption University. Martin de Tours School of Management and Economics
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    Alumni Upskill/Reskill
    ( 2021-05-13) Assumption University. Martin de Tours School of Management and Economics
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    The antecdents and consequence of perceived customer value : a study of counter brand facial skincare products in Bangkok
    (Assumption University, 2010) Rungsiri Padungrat ; Assumption University. Martin de Tours School of Management and Economics
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    Antecedents and Consequences of Relationship Quality: A Study on Private Hospitals in Thailand
    (Assumption University, 2015) Suppasit Sornsri ; Assumption University. Martin de Tours School of Management and Economics
    This study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospitals and their outpatients. Previous studies have developed relationship quality dimensions mostly in the "want to" aspect and tested their models in various B2B and B2C contexts. However, in a number of long-term relationships, "ought to" and "have to" aspects of a relationship are also important in helping the longevity of the relationship in spite of dissatisfaction in the relationship. Unfortunately, very few empirical studies on relationship quality have captured such dimensions. Therefore, I set out in this paper to study these issues. The questionnaire survey data were gathered from 478 outpatients of a total of four private hospitals in Bangkok, Thailand. The results show that knowledge about patients has the most significant relationship to trust and patient switching risks have the most significant association with both inertia and dependence. The variation in trust explains the most among all the dimensions of relationship quality. Trust and inertia have positive effects on constructive feedbacks and revisit intention. Trust may also discourage switching intention while dependence positively affects revisit intention.

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