Browsing by Author "Bing, Zhu"
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    Cultures as determinants of innovation - an evidence from European context
    (Assumption University Press, 2017) Habisch, Andre ; Bing, Zhu
    Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in this study. The data are analysed through correlation test and multiple regression analysis. The correlation test highlighted the importance of low power distance, individualism and low uncertainty avoidance, and the multiple regression analysis revealed the importance of power distance and long-term orientation that foster innovation in Europe. Finally, limitations of the proposed theoretical architecture are discussed and potential consequences for further research are formulated.
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    The Effects of Macroeconomic Factors on Stock Return of Energy Sector in Shanghai Stock Market
    ( 2012) Bing, Zhu
    The purpose of this study is to study the impact of macroeconomic factors on return of energy sector in Shanghai stock market (SEE), which are inflation rate, money supply (M2), exchange rate, industrial production, bond, exports, imports, foreign reserve and unemployment rate. The secondary data, collected from People’s Bank of China and the National Bureau of Statistics of China, were for the period beginning January 2005 to December 2011 with no any missing monthly observations. The samples are selected from Shanghai Stock Exchange (SEE) to present the energy industry. The findings reveal that exchange rate, exports, foreign reserve and unemployment rate have effects on the stock return of energy sector in Shanghai stock market.
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    Exchange Rate and Price: A Granger Causality Test of Consumer Price Index in China
    ( 2012) Bing, Zhu
    The purpose of this study is to examine a causal relationship between changes in exchange rate and changes in price level measured by CPI (consumer price index) in China by applying Granger Causality test, in which three major trading partners of China are chosen: the United States representing North America, European Union representing Europe, and Japan representing Asia. The secondary data, collected from National Bureau of Statistics of China, are for the period of January 2005 to April 2011 that spans the present managed floating exchange-rate period. The results of this study show that there is the causal relationship from changes in exchange rate (US dollar and Japanese Yen to Chinese Yuan) to changes in consumer price index in China. However, there is no evidence showing the causal relationship from changes in consumer price index to changes in exchange rate.
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    The Impact of Environmental Advertisement, Health Consciousness and Personal Norm on Organic Food Consumption in Shanghai, China
    ( 2012-06) Bing, Zhu
    The consumption of organic food has risen due to consumers’ concerns over issues regarding the environmental problems, food safety and health. This study explores the effects of factors (environmental advertisements, health consciousness, and personal norms) on organic food consumption in Shanghai. The data was collected from 400 consumers at 4 Carrefour supermarkets in Shanghai who purchased organic food. All hypotheses were analyzed by SEM (structural equation model). The research outcomes revealed that organic food consumption was positively related with environmental advertisement (β=0.56 p<0.001), health consciousness (β=0.19, p<0.01), and personal norm (β=0.22, p<0.001). The results imply that environmental advertisement is the chief factor for consumers to purchase organic food, and it is the most effective tool to reach those consumers who are aware of environmental and health issues.
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    The Impact of Green Advertising on Consumer Purchase Intention of Green Products
    ( 2012-12) Bing, Zhu
    Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research findings reveal that credibility of claim (β=0.847, p<0.001) and consumer attitude toward green advertising (β=0.65 p<0.05) significantly influence consumer purchase intention of green products.
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