Browsing by Author "Charnsid Leelakasemsant"
Results Per Page
ItemAn examination of the relationships between self-perceptions, conspicuous consumption, and saving behaviorThis paper seeks to examine (1) the effects of social status and the three major components of self-esteem, performance, appearance, and social self-esteem, on conspicuous consumption and (2) the impact of conspicuous consumption on saving behavior. The relationships substantiated in this study are based mainly on the perception-behavior linkage within the social psychology domain. The data used to analyze the proposed relationships in this study were collected through an on-line survey, with a final sample size of 268 consumers. The findings show that only social status and the social dimension of self-esteem significantly affect conspicuous consumption. Surprisingly, we found no relationship between conspicuous consumption and savings. The results are discussed, along with suggestions for future research.
ItemThe impacts of ownership concentration and equity liquidity on capital structure : a case of Thailand
ItemOwnership concentration, equity liquidity, and capital structure : a case study on non-financial firms listed in the stock exchange of Thailand during years 2001-2011(Assumption University, 2014) Charnsid Leelakasemsant ; Assumption University. Martin de Tours School of Management and EconomicsImpacts of ownership concentration and equity liquidity on capital structure has received much attention in the literature. However, the combined effect of ownership concentration and equity liquidity on capital structure has been unexplored while the significant relationship between them has been docu- mented in the literature. This study seeks to explore the combined effect of ownership concentration and equity liquidity on capital structure in the Thai context where, generally, ownership structure is highly concentrated and equity of firm is less liquid. The results show that the combined effect of ownership concentration and trading volume has a significant and negative effect on firm's leverage (in both non- crisis and crisis period). This implies that firms with relatively low concentrating in ownership and rela- tively high trading volume would use relatively low debt in their capital structure.
ItemThai hotel classification: a cluster analysis based on entrepreneurial marketing characteristicsThis paper seeks to explore whether there is any meaningful clusters of Thai hotels based on entrepreneurial marketing variables and the demographic characteristics of hotels and their managers. Exploratory two-step cluster analysis was adopted since it can deal with both categorical and continuous data simultaneously. The analysis resulted in nine clusters, each with its own unique characteristics. The findings indicated that three major characteristics of hotel and hotel managers —hotel size, gender, and types of manager (owner vs. non-owner) — play important roles in the cluster formation process. It is suggested that future research in entrepreneurial marketing investigate the relationships between the characteristics of hotels and their managers and entrepreneurial marketing attributes in more detail in order to advance knowledge in this relatively new area of research.