Browsing by Author "Charnsid Leelakasemsant"
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ItemAn examination of the relationships between self-perceptions, conspicuous consumption, and saving behaviorThis paper seeks to examine (1) the effects of social status and the three major components of self-esteem, performance, appearance, and social self-esteem, on conspicuous consumption and (2) the impact of conspicuous consumption on saving behavior. The relationships substantiated in this study are based mainly on the perception-behavior linkage within the social psychology domain. The data used to analyze the proposed relationships in this study were collected through an on-line survey, with a final sample size of 268 consumers. The findings show that only social status and the social dimension of self-esteem significantly affect conspicuous consumption. Surprisingly, we found no relationship between conspicuous consumption and savings. The results are discussed, along with suggestions for future research.
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ItemInfluencing factors of entrepreneurial intention among engineering students in Sichuan, ChinaPurpose: The purpose of this study is to investigate the key factors that have a significant impact on the entrepreneurial intention of engineering students under the background of the construction of new engineering in Sichuan, China. The conceptual framework proposes Entrepreneurship Education (EE), Personal Attitudes (PA), Perceived Behavioral Control (PBC), Subjective Norms (SN), Entrepreneurial Self-efficacy (ESE), Entrepreneurial Creativity (EC) and Entrepreneurial Intention (EI). Research design, data and methodology: A quantitative research method (N=693) was adopted to issue questionnaires to engineering students in Xihua University. Non-probabilistic sampling technique includes judgmental sampling, stratified random sampling, and convenience sampling. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used for data analysis and model measurement, including factor loading, reliability, validity and model fit. Results: The results illustrate Entrepreneurship Education (EE) was affected by entrepreneurial self-efficacy (ESE), perceived behavioral control (PBC) and personal attitude (PA). Entrepreneurial self-efficacy (ESE) had an effect on entrepreneurial creativity (EC). Personal attitude (PA) and entrepreneurial creativity (EC) significantly affected entrepreneurial intention (EI). Whereas ESE, PBC and SN did not significant to EI. Conclusions: Out of nine hypotheses, only six were supported to meet the research objectives. Therefore, it is suggested to carry out effective reform of entrepreneurship education in combination with the national construction of new engineering for improving students' entrepreneurial intention and promoting the development of innovation and entrepreneurship in China.
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ItemOwnership concentration, equity liquidity, and capital structure : a case study on non-financial firms listed in the stock exchange of Thailand during years 2001-2011(Assumption University, 2014) Charnsid Leelakasemsant ; Assumption University. Martin de Tours School of Management and EconomicsImpacts of ownership concentration and equity liquidity on capital structure has received much attention in the literature. However, the combined effect of ownership concentration and equity liquidity on capital structure has been unexplored while the significant relationship between them has been docu- mented in the literature. This study seeks to explore the combined effect of ownership concentration and equity liquidity on capital structure in the Thai context where, generally, ownership structure is highly concentrated and equity of firm is less liquid. The results show that the combined effect of ownership concentration and trading volume has a significant and negative effect on firm's leverage (in both non- crisis and crisis period). This implies that firms with relatively low concentrating in ownership and rela- tively high trading volume would use relatively low debt in their capital structure.
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ItemThai hotel classification: a cluster analysis based on entrepreneurial marketing characteristicsThis paper seeks to explore whether there is any meaningful clusters of Thai hotels based on entrepreneurial marketing variables and the demographic characteristics of hotels and their managers. Exploratory two-step cluster analysis was adopted since it can deal with both categorical and continuous data simultaneously. The analysis resulted in nine clusters, each with its own unique characteristics. The findings indicated that three major characteristics of hotel and hotel managers —hotel size, gender, and types of manager (owner vs. non-owner) — play important roles in the cluster formation process. It is suggested that future research in entrepreneurial marketing investigate the relationships between the characteristics of hotels and their managers and entrepreneurial marketing attributes in more detail in order to advance knowledge in this relatively new area of research.
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ItemThe effect of behavioral intention to use hybrid education: a case of Chinese undergraduate students(Bangkok : Assumption University Press, 2022) Xie, Haifeng ; Krisana Kitcharoen ; Charnsid Leelakasemsant ; Varghese, Manoj MechankaraPurpose: The purpose of this study is to examining factors affecting undergraduate painting students' behavioral intention toward hybrid education in three public universities in Chongqing, China. Perceived ease of use (PEOU), perceived usefulness (PU), perceived satisfaction (PS), social influence (SI), performance expectancy (PE), Facilitating conditions (FC), and behavioral intention (BI) were used to develop the conceptual framework of this study. Research design, data, and methods: The researchers used quantitative study to distributing questionnaire to 500 participants, who are undergraduate students in the major of painting. The survey was conducted in three sample techniques which are judgmental sampling, quota sampling and convenience sampling methods. An item-objective congruence (IOC) of content validity and Cronbach's Alpha reliability test with 30 pilot samples were earlier assessed. Statistical analyses involve Confirmatory Factor analysis (CFA) and Structural Equation Model (SEM), including model goodness of fit, validity, and reliability. Results: Most hypotheses were supported with the strongest influence between perceived ease of use and perceived usefulness, except facilitation conditions which had no significant influence on behavioral intention. Conclusion: The recommends are that administrators in the educational sector of public institutions should emphasize the main contributors to hybrid learning implementation to increase student engagement and learning efficiency.