Browsing by Author "Chawit Chaikittisilpa"
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ItemInternational business adaptation : a study on Thai exporters(Assumption University, 2006) Chawit Chaikittisilpa ; Assumption University. Martin de Tours School of Management and EconomicsThis study uses multiple regression analysis to examine credibility and benevolence of manufacturers as determinants of industrial buyers commitment which, in turn, leads to this party s business adaptation in an international relationship. Results based on a sample of one hundred Thai industrial exporters reveal positive relationships between hypothesized variables i.e. benevolence, credibility and commitment, commitment and business adaptation. By using split-group analysis and Chow-test, moderating effects of environmental volatility and degree of asset specificity on commitment- adaptation, relationships were found.
ItemMarket orientation, international business relationships and perceived export performanceThis paper aims at investigating and uncovering the potential effect of exporters’ market orientation upon international business relationship with particular emphases on cooperation, dependence, and relationship distance.