Browsing by Author "Combs, Howard"
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    An Analysis of Online Shopping in Thailand
    ( 2012) Chanidapa Prompongsatorn ; Nattapong Sakthong ; Sirion Chaipoopirutana ; Combs, Howard
    Trust is the most crucial factor for online shopping. Those organizations interested in enhancing their business channel with internet shopping need to understand the influence of consumers' trust, and how it depends on other independent variables. Additionally, they need to understand the cause of unreliability, how to eliminate it, and what functions have to be improved and maintained in order to attract consumers. This will allow organizations to understand the existing internet shopping environment and the consumers' decision to repurchase. This study investigates the factors influencing consumer trust in internet shopping in Thailand. Based on various previous empirical studies, a conceptual framework was developed to examine the relationship between six factors which influence trust in Internet shopping. The data was analyzed by using structural equation modeling (SEM) to test all hypotheses. The results of this study show that perceived integrity and perceived ease of use have a positive relationship with trust toward Internet shopping in Thailand. Recommendations are provided for Internet sellers to enable them to increase consumer trust.
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    A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention in Thailand
    (American Society of business and Behavioral Sciences, 2010-02) Sirion Chaipoopirutana ; Nongnuch Likitsuwannakool ; Combs, Howard
    Global warming and the economic consequences of the global dependence on increasingly expensive gasoline have become the most serious and appalling world problems of today. Natural Gas Vehicles (NGV), currently in successful use in Thailand, have the potential to solve this problem in a relatively pollution-free manner. The question is how to get more consumers to adopt this new form of energy? This study examined how NGV's can increase in popularity and obtain more consumer adoption in Thailand. A survey of 500 potential consumers from various geographic regions and demographic groups examined what factors impact on behavioral intention toward NGV. The results suggest that consumer's behavioral intentions toward NGV are affected by factors pertaining to social influences and certain NGV attributes. Each group contains several sub-variables and is used in verifying its individual impact on consumer's behavioral intention, while the differences in vehicle factors did not strongly affect the behavior intention. Recommendations for increasing the adoption rate of NGV in Thailand are provided. The findings of this study can assist in the creation of more effective marketing appeals for NGV in Thailand. Some of these finding could also be applicable to the task of encouraging current petroleum gas users in other countries to switch to natural gas vehicles.
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    Diffusion of innovation in Asia: a study of internet banking in Thailand and India
    ( 2009) Sirion Chaipoopirutana ; Combs, Howard ; Yuttapong Chatchawanwan ; Vij, Vikrant
    This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai banking customers living in several regions of the two countries. The attributes of innovation, used for this investigation, were complexity, compatibility, relative advantage and trialability. The results reveal that only complexity had a negative relationship with intention to adopt innovative Internet banking both in India and Thailand, while other attributes of innovation show a positive relationship. Several marketing related recommendations are offered for improving the success rate for the adoption of Internet banking in both India and Thailand.
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    Effective customer relationship management of health care: a student of the perceptions of service quality, corporate image satisfaction, and loyalty of Thai outpatients of private hospitals in Thailand
    ( 2010) Sirion Chaipoopirutana ; Bunthuwun Laohasirichaikul ; Combs, Howard
    This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and multiple regression techniques are applied to data collected from 500 Thai outpatients of the five largest private hospitals in Bangkok. The findings indicate that the four dimensions significantly affect corporate image, customer satisfaction, and customer loyalty. More specifically, the doctor concern dimension is the most important factor affecting customer satisfaction and customer loyalty. The tangibles dimension is the most important factor affecting corporate image.
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    A Study of the factors influencing online purchase intention of consumer in China
    ( 2010) Sirion Chaipoopirutana ; Pan, Ying ; Combs, Howard
    This study identifies the factors that affect online purchase intention of potential e-shoppers in China. The data were collected by distributing self-administered questionnaires to respondents in Fujian Province of the People's Republic of China. Descriptive analysis, Pearson's correlation and one-way ANNOVA were applied for data analysis. The results revealed that online purchase intention was influenced by individual perception, subjective norms, incentive programs and personal characteristics with the exception of personal need for interaction. Moreover, there was a difference in online purchase intention when segmented by education levels and income levels.