Browsing by Author "Dai, Kebin"
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ItemStrategies to improve graduate satisfaction and loyalty on art strategies workshops in secondary schools in Tianfu New Area, Chengdu, China(Bangkok : Assumption University, 2022) Dai, KebinThis study aims to determine the factors influencing graduate satisfaction and loyalty in Art Workshops in Secondary Schools in Tianfu, New Area, Chengdu and design strategies to improve graduate satisfaction and loyalty in Art Workshops in Secondary Schools. This research employs quantitative research, using the online structured questionnaire was used with 295 respondents who are alumni of the art workshops. The quantitative results of descriptive and inferential statistical analysis show that service innovation, service quality, and value significantly influencing graduate satisfaction and loyalty to art workshops in secondary schools. Based on the results of this study strategies to improve the quality of art workshops were recommended.