Browsing by Author "Duangta Duangekanog"
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    E-business : Growth and Trends in Thailand
    (AU-eJIR, 2017) John, Varughese Kizhakkacharuvil ; Nithiphong Vikitset ; Duangta Duangekanog ; Asawin Wichayachakorn
    The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand are found to be accustomed in using mobile technology in recent years. Nevertheless, the growth of e-business in the form of B2B, B2C, and G2B/C transactions are not so admirable in Thailand from the analysis and findings of this study during the period of 2012 to 2016.
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    E-BUSINESS: GROWTH AND TRENDS IN THAILAND
    (Digital Production Press, Assumption University, 2017) John, Varughese K. ; Nithiphong Vikitset ; Duangta Duangekanog ; Asawin Wichayachakorn
    The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand are found to be accustomed in using mobile technology in recent years. Nevertheless, the growth of e-business in the form of B2B, B2C, and G2B/C transactions are not so admirable in Thailand from the analysis and findings of this study during the period of 2012 to 2016.
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    The global competitiveness of Thailand: an analysis of the ASEAN community
    (Digital Production Press, Assumption University, 2017) John, Varughese K. ; Duangta Duangekanog ; Asawin Wichayachakorn ; Nithiphong Vikitset
    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency Driven Economy’ according to its score in GCI 2016-17. This study investigates the factors in which Thailand has greater strength and more weakness when compared with the other ASEAN countries based on the GCI indicators. Accordingly Thailand seems to be comparatively weak in Innovation and Institutional factors but strong in Macroeconomic environment factors, Health and Primary Education measures, and in Market Size. The study concludes that if the economic and human development policies are formulated looking into these strengths and weakness, the country can become an ‘Innovation driven economy’ within a short span of time.
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    The Global Competitiveness of Thailand: An Empirical Analysis of the ASEAN Community
    (AU-eJIR, 2017) John, Varughese Kizhakkacharuvil ; Duangta Duangekanog ; Asawin Wichayachakorn ; Nithiphong Vikitset
    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency Driven Economy’ according to its score in GCI 2016-17. This study investigates the factors in which Thailand has greater strength and more weakness when compared with the other ASEAN countries based on the GCI indicators. Accordingly Thailand seems to be comparatively weak in Innovation and Institutional factors but strong in Macroeconomic environment factors, Health and Primary Education measures, and in Market Size. The study concludes that if the economic and human development policies are formulated looking into these strengths and weakness, the country can become an ‘Innovation driven economy’ within a short span of time.