Browsing by Author "Duangta Duangekanong"
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    DIMENSIONS OF PATERNALISTIC LEADERSHIP AND EMPLOYEE OUTCOMES IN SMALL THAI FIRMS
    (Digital Production Press, Assumption University, 2017) Duangta Duangekanong ; Somsit Duangekanong ; John, Varughese K. ; Asawin Wichayachakorn ; Nithiphong Vikitset
    The purpose of this study is to examine the effect of paternalistic leadership dimensions (authoritarian, benevolent, and moral) on employee outcomes in small Thai firms. Outcomes examined include two intermediate outcomes (organizational commitment and job satisfaction) and one further outcome, resulting from organizational commitment and job satisfaction, which was self-reported in-role job performance. Paternalistic leadership was studied because of its cultural consonance in Thailand and its status as a frequently observed leadership approach. Data was collected from a sample of small firm employees in Thailand (n = 218). The study used a structural equation modelling (SEM)-based approach to examine the proposed relationships. The results showed that while benevolent and moral leadership had positive effects on employee organizational commitment and job satisfaction, authoritarian leadership had a weak negative effect on these two outcomes. Organizational commitment and job satisfaction had positive effects on job performance, with a stronger effect seen for organizational commitment. The implication of these findings is that some aspects of paternalistic leadership are effective for small firms in a Thai cultural context, but that authoritarian models of paternalistic leadership should not take precedence. This is useful information for small firm leaders as well as policymakers focusing on SME development.
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    eLearning Adoption and eLearning Satisfaction of Learners: A case study of Management Program in a University of Thailand
    ( 2018-01-25) John, Varughese Kizhakkacharuvil ; Duangta Duangekanong
    This study investigates eLearning mode of learning in Master of Science in Management (MSM) program at a University in Thailand. The School has adopted the open source software ‘MOODLE’ for its engine of Learning Management System (LMS) by customizing it with video and interactive features, since its inception in 2004. This study is based on the basic proposition that Learners’ adoption of e-learning dependent on its effectiveness and usefulness, and their perceived satisfaction. The theoretical foundation of the study has been one of the empirically verified models developed by Shu- Sheng Liaw (2008), labelled as ‘Three-Tier Technology Use Model’ (3-TUM). It consisted of three interlinked tiers in a sequential order, viz., ‘the individual characteristics and/or system quality tier’ (1st tier), ‘the affective and/or cognitive tier’ (2nd tier), and ‘the behavioral intention tier’ (3rd tier). The model has integrated motivation, the self-cognitive theory (SCT), the theory of planned behavior (TPB), and the technology acceptance model (TAM). In this study the researcher has used questionnaire survey method where the sample units are learners who had undergone the program during the period 2007 to 2017 and a total of 270 cases were analyzed and the proposed model was modified and tested through Structural Equation Modeling (SEM). The study concludes that eLearning system quality and perceived self-efficacy of the learners are critical factors determining the behavioral intention to use eLearning as a mode of learning in higher education of Thailand. The study supports certain findings of Liaw (2008) that the considerations for effective eLearning system are Learner’s self-efficacy, Multi-media formats, and the Interaction environment.
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    Succession planning in family firms in Thailand: a gender-based analysis
    (Assumption University Press, 2017) Duangta Duangekanong ; Somsit Duangekanong
    This research examined succession planning in family firms in Thailand, with an objective of determining whether predecessor (firm leader) gender made a difference in the comprehensiveness or perceived success of the succession process. A questionnaire was distributed to Bangkok-area business owners of family firms that had gone through a leadership transition (n = 254), including 168 male-led firms and 86 female-led firms. Analysis was conducted using structural equation modeling (SEM). Results showed that the firm owner’s age, firm size and organizational formality influenced the comprehensiveness of the succession planning process, but reliance on either family funding or external capital access did not. The comprehensiveness of the succession planning process had a significant effect on perceived success of the succession planning process. These results are exploratory due to the relatively small and non-representative sample, but they do indicate that more consideration is needed to relate gender of the firm’s owner and the succession planning process.