Browsing by Author "Fang, Chih-Cheng"
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ItemThe role of knowledge gap in person to person knowledge diffusion : a study of Thai multilevel marketing business(Assumption University, 2012) Fang, Chih-Cheng ; Theingi, Hl, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsKnowledge gap was found in experimental studies but seldom found with the perception measure. lbis study integrates the previous knowledge concept and develops a perceived measure to investigate the role of knowledge gap in Multilevel marketing businesses' knowledge transfer. lbis study constructed a knowledge diffusion framework and uses the structural equation modeling analysis to test the model. The findings reveal that source capability, recipient capability and knowledge gap, positively affect knowledge diffusion. The per- ceived knowledge gap initiates willingness to learn more from knowledge source. To improve knowledge diffusion within the organization, the presentation of expertise, authority and trustworthiness of a knowledge source are needed.
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