Browsing by Author "Fernando, Maria Socorro C.L."
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    Path-goal theory-based leadership development deployment guidelines for the middle managers of an international University in China
    (Bangkok : Assumption University, 2022) Chen, Liyan ; Fernando, Maria Socorro C.L.
    This research aims to 1) determine the current and desired situation of the middle managers' leadership behavior and leadership performance based on path-goal theory, 2) identify the significant differences between current and desired middle managers' leadership behavior, 3) explore ideas of key managers on leadership behavior and effectiveness through interviews, and 4) develop the final leadership effectiveness development deployment strategies based on the quantitative and qualitative findings. Questionnaire surveys and focus group discussions were used to collect data to identify and determine the significant difference between leadership behaviors and leadership effectiveness. The participants in this study were 67 teachers from Heilongjiang International University in China. Data analysis used frequency, percentage, paired-sample T-test for quantitative data, and Content analysis for qualitative data. Through quantitative research, it is found that focus should be given to Directive Leadership as priority, then Supportive Leadership and Participative Leadership, Achievement Leadership, and Leadership Effectiveness. The results of qualitative data analysis shows that there are four strategies for the development of leadership behaviors and leadership effectiveness.
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    Resilient organization roadmap for sustained organization using a generative approach: a case of Landesa Myanmar
    (Bangkok : Assumption University, 2022) Aung, Ohnmar Myo ; Fernando, Maria Socorro C.L.
    The global pandemic and political situation in Myanmar disrupted the country’s economy and put at risk of gradual economic progress. Ongoing programs for the rural communities are facing adversities and Landesa Myanmar is no exception. The reactions of employees and organization are critical for organizational sustainability and employees need to understand the factors governing the resilience and applications of those factors in organizational resiliency. The research was conducted to co-create the roadmap of organizational resiliency by using quick SOAR analysis to discover the strengths of the employees and to explore the shared aspirations of employees. In this study, qualitative method with phenomenology research approach was applied, and data were gathered via structured interviews. Fifteen employees from different level positions were horizontally selected to participate in the research. Data from interviews were analyzed by using content analysis with three coders consists of the researcher, another coder from outside of the organization and one from the respondents. The MAXQDA 2020 software was also used to double checking the relevancy of the results. The findings show that strengths and aspirations are core elements to achieve resilient organization towards the sustained organization. The components of strengths include three stages of resilience, Employee Engagement, Organizational Commitment and Appreciative Resilience practices of leadership built from AI. The aspirations include future of organization, employees’ contributions, success of organization and difference between now and after crisis. Finally, the roadmap of organizational resilience is generated based on the strengths and aspirations of employees for enhancing organizational resilience and sustainability.
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    Strategy for creating empathetic organization culture through servant leadership : a case of prudential Myanmar
    (Bangkok : Assumption University, 2023) Myint, Cho Yee Swe ; Fernando, Maria Socorro C.L.
    The global pandemic and political situation in Myanmar put leaders in the organizations to keep well-being of the employees as their priority. Prudential Myanmar encourages their leaders to be more empathetic with the employees being as servant leaders and provides necessary support to the employees throughout these years in challenging situations. Creating an empathetic organization culture is critical for the organization to become an employer of choice so organizations need to know what kind of strategy to be used to build the culture. The research was conducted to develop the strategy to create empathetic organization culture through servant leadership by using SOAR analysis and Appreciative Inquire framework to discover the strengths of the leaders and organizations and to explore the shared aspirations of employees. In this study, qualitative methods were applied, and data were gathered via structured interviews. Twenty informants from different level positions who are more than one year with Prudential Myanmar were selected to participate in the research. Data from interviews were analyzed by using content analysis with three coders consisting of the researcher, another coder from outside of the organization and one from the informants. The components of strengths include perceived organization support, perceived supervisory support, and rewards. The aspirations include future of organization, employees’ contributions, success of organization and difference between now and future. Finally, the strategy for creating an empathetic organization culture through servant leadership is formulated based on the strengths and aspirations of employees. There are common elements that informants from Prudential Myanmar would like organization to implement under organization support, supervisory support, and rewards while servant leadership serves as a foundation of the strategy to create an empathetic organization culture at Prudential Myanmar.
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    The service quality of community courier collection points (Cainiao Courier Station)
    (Bangkok : Assumption University, 2022) Zhu, Yike ; Fernando, Maria Socorro C.L.
    The main objective of this study is to examine the factors that influence the service quality of CaiNiao Courier Station. The independent variable are tangibility, reliability, responsiveness, empathy and assurance and the dependent variable is customer satisfaction, Strategies are designed based on the results aspects to improve the service quality of CaiNiao Courier Station. This study used mixed method using qualitative and quantitative research. Interviews were conducted with three employees from CaiNiao Courier Station and questionnaires were administered to 228 residents using the courier service in the surrounding area. The data collected was collated and analyzed through content analysis for qualitative data obtained from interviews and multiple linear regression for quantitative data obtained from survey questionnaires. The results obtained through data analysis suggest that the company needs to enhance staff training and upgrade the physical environment to increase customer satisfaction.