Browsing by Author "Fernando, Marrisa"
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    Factors influencing Bangkok people purchase intention towards Tesco Lotus house brand products
    (Assumption University Press, 2018) Ratiya Tirawatnapong ; Fernando, Marrisa
    This study aimed to determine factors influencing Bangkok people purchase intention towards Tesco house brand products. The study was a quantitative research using Cronbach’s Alpha, Descriptive and Inferential Statistics to determine the reliability of questionnaire analyze demographics information and test hypotheses, respectively. There were 412 questionnaires distributed to samples who live in Bangkok and never been bought Tesco Lotus house brand products Purposive sampling, quota sampling and convenience sampling were employed in this study. The findings presented that there were three variables that had a significant effect on purchase intention which were price, trust and perceived value. However, there were no influence of product, store brand image, and brand awareness toward purchase intention. Moreover, there is no significant mean difference in purchase intention regarding Tesco Lotus house brand among Bangkok people with different monthly income levels.
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    Leadership with heart in the Asian context: lessons from the field
    ( 2011) Fernando, Marrisa ; Sirichai Preudhikulpradab
    This article presents Leadership with Heart, specifically from the context of two Southeast Asian countries, the Philippines and Thailand. Insights were sought from leaders and managers of these participating countries through an on-line questionnaire using open-ended questions. The questions dealt with two main inquiries: 1) Describe what leadership with heart is to you? and 2) How is leadership with heart experienced by you? Based on the contents analysis of collective insights, there are both similarities and differences in terms of its traits and styles Both Filipino and Thai on leadership with heart demonstrates three emphases: (1) Care and Concern: Malasakit and Meta ; (2) Sprit of Communal unity and cooperation ; and (3) Character and action.
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    A study of factors influencing Gen Y managing debt in Thailand
    (Assumption University Press, 2018) Chaya Srisamarn ; Fernando, Marrisa
    This study determines the factors influencing Gen Y managing debt in Thailand. The study used quantitative research with Cronbach’s Alpha, Descriptive and Inferential statistics to analyze the data from the questionnaire towards Gen Y group in Thailand. There were 388 respondents who have met the criteria and matched the target group . The questionnaire consists of four independent variables which included Gen Y personal debt, spending habit, lifestyle and Gen Y personal income . Three variables except spending habit had significant influence on Gen Y managing debt in Thailand.
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    A study of factors influencing Thais’ intention to purchase clothing at “Camp” multi-brand store
    (Assumption University Press, 2019) Ployramean Phadungwatanachok ; Fernando, Marrisa
    This study aimed to determine factors influencing the intention of purchasing clothing at “CAMP” multi-brand store in Thailand. This study focused on Thai citizens who have never purchased fashion items at CAMP multi-brand store. The research included studies from previous research with five factors: Attitude, Product, Price, Place and Promotion on Thais’ intention to purchase clothing at “CAMP” multi-brand store. This study was a quantitative research with applying Cronbach’s Alpha, Descriptive and Inferential Statistics to determine the reliability of questionnaire analyze demographics information and test hypotheses. Convenience sampling and snowball sampling were employed in this study. A total of 424 questionnaires were returned and 400 questionnaires used in this analysis. The finding presented that there were all five variable that has a significant effect on Thais’ purchase intention which consisted of attitude, product, price, place and promotion.