Browsing by Author "Kitikorn Dowpiset"
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    The academic rating criteria for knowledge web-based in Thailand
    ( 2013) Kitikorn Dowpiset ; Chompu Nuangjamnong
    With rapidly growth of the Information Technology (IT), the original aim of the words ‘‘Ranking’’ was to promote Web publication, not only to rank institutions and organizations. By supporting public open access initiatives, electronic accesses to scientific publications and to other academic materials are primary targets. The result for these reasons, the number of web publication in Thailand has been increasing in each year. The main behavior of most people in cyber world, they prefer to search information before deciding to do something, especially in a part of people in academic areas and business professionals. Searching information and reading information from websites may create a strong and reliable research, academic reports, and making potential documents for business organizations. In order to have some confidences of the contexts in the websites that they can apply and analyze into the business reports, the reliable sources of information may be required a standard ranking. With fully reliable web contents, they can provide the real benefits in terms of money, and reputation for those contexts. However, trustee, reliability and confidence come from several conditions. In academic institutions, most students and instructors refer to specific contexts from the available websites that they can do the reports or create some class materials. Hence, the reliability of websites is very important which it may let others believe in the reports or academic papers. This may assist students and instructors to improve their studies and research. This research mainly studied, analyzed and mapped the rating criteria which related to the trust of information on available websites. The target data was gathered from the lecturers of both private and public universities in Thailand via a survey online. In order to precisely understand the weighting of criteria, the rating criteria scale and weighting for each of criteria, the focusing groups in discussion about web publication criteria, and other conditions and factors concerned will be investigated. Giving such opinions of the expertise of the Internet Service Provider (ISP), students, lecturers and the Government Agency may be included as recommendations and further study.
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    Creativity dialog map: the adaptive OD technology for a small unit/team to make the positive change in the organization
    ( 2015) Kitikorn Dowpiset
    Abstract Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework, its tools and techniques are intentionally implemented for planned change towards its view of an organization’s preferred direction and vision. This article presents an important process in planned change, that is, the processing of information. Convergent thinking and divergent thinking are alternative approaches to processing information. The paper presents the design of a new OD technology called “creativity dialog map”. The new design CDialogMap2 is a version derived from the feedback from workshops conducted by the author in his classes.
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    Creativity dialog map: the adaptive Organization Development Technology for positive change in the organization
    ( 2015) Kitikorn Dowpiset
    Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework and its tools and techniques are intentionally implemented for planned change towards its view of an organization's preferred direction and vision. This article presents an important process in planned change, that is, the processing of information. Convergent thinking and divergent thinking are alternative approaches to processing information. The paper presents the design of a new OD technology called "creativity dialog map". The new design CDialogMap2 is a version derived from the feedback from workshops conducted by the author in his classes.
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    The critical success factors that should be influenced alternatives to improve Thailand national swimming sport to gain the medals for the Olympic Games
    ( 2019) Elango, Dinesh ; Kitikorn Dowpiset ; Chinnapha Woranet
    The purpose of the research is to explore the critical success factors that should be influenced alternatives to improve Thailand national swimming sport to gain the medals for the Olympic Games. The data for the paper were collected through the three factors based on the five successful countries in the world regarding with learning from experience of (1) the USA, (2) Germany, (3) Australia, (4) Japan, and (5) Hungary and Great Britain. The paper starts by seeking the articles, documents and records related that enhanced a competitive advantage in a relatively narrow range of swimming sport. The major findings of the paper are as follows: (1) the funding support based on from government and sponsorship in which the top five successful countries have a relative competitive advantage remains crucial for the continuing success of swimming sports; (2) the expert coach of the top five ranking countries relative position in the number of medals; (3) the sports sciences increasing concern with providing from the top five ranking countries which have potential challenge and success for the swimming sports in the Olympic Games. For the further research in terms of familiarity with physical body of athletes. The majority of next exploration should be in the Asian countries where success in swimming sport at the Olympics Games regarding the Japan and Singapore.
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    Designing a high engaged and performing organisation with a focus on developing leadership, structure, and non-monetary rewards to enhance employee work engagement and employee job performance: a case study at AA Group Co., Ltd., Mandalay, Myanmar
    (Bangkok : Assumption University Press, 2022) Phyn, Hsu Win ; Kitikorn Dowpiset
    This action research paper emphasizes the change in organisation design elements consisting of leadership, structure, and non-monetary rewards enhancing employee work engagement and employee job performance at AA Group Co., Ltd; a family-owned gold business group located in Mandalay division, Myanmar. The company has 450 manpower and is planning to develop its human capitals and restructure its business towards IPO. The survey research and ODIs are targeted employees working from different management levels at the focal company. The actual quantitative sample size is determined as 124 and the actual qualitative sample size is determined as 15. This research utilizes both quantitative and qualitative research methods within its action research framework in order to analyse and compare the situation at the focal company in both pre-ODI and post-ODI stages. This research paper accesses the initial impacts of ODIs on the leadership, structure, non-monetary rewards, employee work engagement, and employee job performance at AA Group Co., Ltd. Based on theoretical, conceptual frameworks, ODI results, there is an improvement of desired variables at AA Group Co., Ltd. This research paper also proposes a three-year logical framework (action plan) to have a sustainable development on the recent improvement of tested variables at AA Group Co., Ltd.
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    The effect of information technology and dynamic capabilities on human resources competencies and innovative performance
    (Bangkok : Assumption University Press, 2021) Pruksaya Chinnapong ; Somnuk Aujirapongpan ; Somjintana Koompai ; Kitikorn Dowpiset ; Kritsakorn Jiraphanumes
    The objective of this research is to study the relationships and influences of information technology capabilities, dynamic capabilities, human resources competencies and the innovative performance of listed companies in the Stock Exchange of Thailand (SET), the largest capital market in the country. A quantitative research method was carried out using questionnaires as the instruments for data collection. Questionnaire respondents were either the president, managing director, assistant managing director, general manager, or human resources manager of their respective companies. The research results revealed that all observed variables of these companies are presently at a high level. PLS-SEM was used to assess the structural models and verify the research hypotheses. The research results revealed significant influences among three pairs of variables: (1) IT capabilities had a positive effect on Dynamic capabilities, (2) IT capabilities had a positive effect on HR competencies, and (3) HR competencies had a positive effect on innovative performance. Thus, this research provides useful information for companies, emphasizing the importance of supporting and developing IT capabilities and HR competencies to increase the organization’s innovative performance, in turn supporting survival in a rapidly changing and highly competitive environment.
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    Experts and customer’s insights on purchasing considerations: a case of fabric curtain products in Thailand
    (Assumption University Press, 2020) Prariprat Sukhumalanon ; Chompu Nuangjamnong ; Kitikorn Dowpiset
    This research aimed to find the influence factor that affecting purchasing intention toward The Fabric Curtain in Bangkok. The Fabric Curtain is the long lifetime product and niche market. Moreover, The Fabric Curtain company does not focus only on product quality but also on service quality. The researcher focuses on making the data more reliable and covers every factor according to the purpose of this research. The researcher has collaborated with three specialists in The Fabric Curtain market who be in the position of owner and sales manager of The Fabric Curtain companies. Moreover, to make it more reliable and follow the trend of The Fabric Curtain for analyzing the data. The researcher has an interview with two groups with eight interviewees, which consists of the experts in the market who has experience more than fifteen years and customers who already installed The Fabric Curtain within one year. The technique is an in-depth interview for finding new information and understanding about purchasing intention of customers. The variables consist of the product description, price, store image perception, sale promotion, service quality, and purchase intention. Finally, the researcher used the data from all of the interviewees and the suggestion from the experts to analyze, a recommendation about The Fabric Curtain company, and further study about the online store of The Fabric Curtain business.
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    Factors affecting purchasing behavior on Chinese investors in real estate in Thailand
    (Bangkok : Assumption University Press, 2022) Zhou, Xuezhen ; Kitikorn Dowpiset ; Sansanee Aranyanak Khalaewkhla
    Purpose: This study investigates the factors affecting purchase behavior on Chinese investors of real estate in Thailand after the postepidemic. Through indepth research and analysis, the researcher put forward attitudes, subjective norms, perceived behavioral control, and finance impact on Chinese investors' purchase of real estate in Thailand. The effect of purchase intention was specifically examined. Research design, data and methodology: The sampling techniques used in this research are convenience sampling and snowball sampling, as well as quantitative methods of multiple linear regression. Results: The target population of this study is potential Chinese investors in Globally. The researchers distributed a total of 400 questionnaires to unknown target of potential Chinese investors via WeChat. Therefor, 300 valid questionnaires were collected. Conclusions: The research result shows that subjective norms, attitudes, and perceived behavioral control affecting the intention to purchase a housing. However, the finance factor is significantly weaker in affecting the intention of Chinese investors to purchase real estate in Thailand.
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    Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area
    (Assumption University Press, 2017) Panjaphol Moovoravit ; Kitikorn Dowpiset
    In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is the Higher School Students especially for the International study programs at Grade 11 and 12. The purpose of this study is to identify the factors affecting Thai international high school student’s (G.11 and G.12) in the central Bangkok area choice of university in Thailand and to develop a richer understanding of each determinant factors. The researcher collected the sample size of 179 respondents, from a combined population of 300 Ekamai and Trinity International School, through survey questionnaires using convenience sampling and snowball sampling methods. The analysis was then conducted using multiple linear regression to test hypotheses to determine whether each independent variable has a statistical influence on choice of university. Major findings from this survey are that tuition fee, parental influence, location of university, educational facility, and institution reputation have statistical influences on choice of university. The result means that the respondents are significantly concerned about all these independent variables which includes tuition fee, parental influence, location of university, educational facility, and institution reputation and that all these variables significantly affect choice of university.
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    Factors impacting the continued use of social media: a case study of senior citizens in Bangkok
    (Assumption University Press, 2020) Yanisa Deeananlarp ; Chompu Nuangjamnong ; Kitikorn Dowpiset
    This study aimed to identify the factors affecting senior citizen users of social media in Bangkok, Thailand. The proposed of this research is also to determine the impact of user satisfaction on the continued use of social media. This study is quantitative research with several testing such as Cronbach's Alpha, Descriptive and Inferential Statistics to assess the reliability of the questionnaire analyze demographic information and testing the hypotheses. The surveys were distributed 400 sets to sample who are over 60 years old, live in Bangkok, and have used social media. The study results were the factor affecting on user satisfaction are utilitarian benefits and hedonic benefits at a significant level of 0.05, and further impacts continued use.
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    A framework for risk management in AI system development projects
    ( 2019) Kitti Photikitti ; Kitikorn Dowpiset ; Jirapun Daengdej
    It has been well-known that the chance of successfully delivering a software project within an allocated time and budget is very low. Most of the researches in this area have concluded that “user's requirements” of the systems is one of the most difficult risks to deal with in this case. Interestingly, until today, regardless of amount of effort put into this area, the possibility of project failure is still very high. The issue with requirement can be significantly increased when developing an artificial intelligence (AI) system, where one would like the systems to autonomously behave. This is because we are not only dealing with user's requirements, but we must also be able to deal with “system's behavior” that, in many cases, do not even exist during software development. This chapter discusses a preliminary work on a framework for risk management for AI systems development projects. The goal of this framework is to help project management in minimizing risk that can lead AI software projects to fail due to the inability to finish the projects on time and within budget.
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    The impact of consumers’ satisfaction and repurchase intention on E-commerce Platform: a case study of the top three E-commerce in Bangkok
    (Assumption University Press, 2020) Chonthicha Khanijoh ; Chompu Nuangjamnong ; Kitikorn Dowpiset
    This study is proposed to determine factors impacting Consumers’ Satisfaction and Repurchase Intention on the E-commerce Platform in Bangkok, Thailand. The objectives of this research also to determine the impact on consumers’ satisfaction on repurchase intention, the impact of different genders and age groups on consumers’ satisfaction and repurchase intention, and to determine the consumer behavior towards E-commerce after the COVID-19 pandemic. The study is a quantitative research with several testing such as Cronbach's Alpha, Descriptive and Inferential Statistic to analyze the reliability of questionnaires and test hypotheses. The questionnaires were distributed to 400 samples who are Thai, live in Bangkok and have purchased online in the past six months. This study used a non-probability purposive sampling technique for data collection. In this research, the results presented that consumer behavior towards E-commerce after the COVID-19 pandemic is like to be changed. The most influencing factor impacting consumers’ satisfaction on the E-commerce platform was platform quality, perceived value, perceived brand popularity and perceived innovativeness respectively at a significant level of 0.05, which further impacts the repurchase intention. Different age groups have different impacts on consumers’ satisfaction and repurchase intention.
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    The influence factors that affect employee retention (a case study in one of the tops electricity organization in Thailand)
    (Assumption University Press, 2020) Supitcha Panich ; Chompu Nuangjamnong ; Kitikorn Dowpiset
    This research aimed to determine factors that affect to employee retention, a case study in one of the top electricity organization. The objectives of this research were: 1) study the factors that can affect to the employee retention in an organization; 2) Explain the influences factors that affect to the employee retention in an organization. The questionnaires were used as a data collection instrumental for 400 sets. The data analysis was used the descriptive statistic such as frequency, percentage, mean, standard deviation (S.D.), and the hypothesis testing in this research was multiple linear regression analysis (MRA) at significant level of .05. In this research, the results presented that 1) the overall level of Employee retention was neutral, when considering of independent variables from high to low, the results revealed that deeply high level of organizational commitment were highest; then followed by the job satisfaction; and the job satisfaction in the work was the least, 2) the results from the hypothesis testing of the Influence Factors that impact affect to employee retention, a case study in one of the top electricity organization. The most influencing factor was organizational commitment, followed by job satisfaction and organizational culture respectively at significant level of 0.05.
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    Integrated Marketing Communications (IMC) used in food truck business: a case study of Five Burger Food Trucks in Bangkok's Metropolitan area
    ( 2015) Tonghathai Likhitweerawong ; Kitikorn Dowpiset
    The purpose of this study is to examine how Integrated Marketing Communications or IMC is put into practice by the management of food trucks in Bangkok area. In this study, data was collected from interviews with ten respondents who are the managers of five food trucks in Bangkok. Contextual observations were also made on the site of the food trucks and on other communication channels. Data was analyzed by content analysis and categorized into themes corresponding to each of the five key features of IMC The insights gained from this study shows that IMC as adopted by the management of the food trucks has the five key features of IMC The findings can help the management of the food truck business or new entrepreneurs in effectively applying IMC in their business practices.
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    Measurement and evaluation of e-service quality dimension on customer satisfaction and brand loyalty towards online travel agency
    ( 2018) Ahmed, Nahian ; Kitikorn Dowpiset ; Sirion Chaipoopirutana
    The continuous development of the Internet has facilitated businesses to enter into online web services. How businesses can utilize this growing business opportunity and can survive stiff competition is one of the important factors to be considered. Based on E-service quality dimensions, this study attempted to explore and examine the type of different services preferred by consumers of Agoda, a well-known online travel agency, it also further examined the relationship between customer satisfaction and loyalty. Based on the results, it could be observed that perceptions of service quality differed significantly on some demographic variables; e service quality dimensions had influence on customer satisfaction and customer loyalty; customer satisfaction and customer loyalty were positively related; and e-service quality was a significant predictor of customer satisfaction and customer loyalty. The empirical results about e-service quality dimensions were obtained for the online travel agency Agoda.
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    Mindfulness practice as a means to increase happiness and enhance service employees' work performance in hotels/resorts in Southern Thailand
    (Bangkok : Assumption University, 2023) Boonyapak Sirirat ; Kitikorn Dowpiset
    The objective of this study is to present the improvement of employees’ work performance in the hospitality industry in Thailand after mindfulness implementation, including some successful cases and factors contributing towards better work performance. A qualitative approach was applied to this research based on observations of all employees (n=50) through an "Open Space/Marketplace" workshop and interviews of all supervisors and some randomly selected employees (n = 22) according to their availability. The findings identified 3 major areas of improvement: participation in terms of communication; patients' understanding; and prioritization (planning). The study focused on all employees working at the organization. The results show how mindful practices can be used in an organization and how they can help people change in certain ways. This leads to better team performance and big improvements in the organization's overall performance.