Browsing by Author "Li, Jie"
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    A study of the relationship between instructors’ perceptions towards organizational culture and job satisfaction in Shiyuan College of Nanning Normal University
    (Bangkok : Assumption University Press, 2022) Li, Jie ; Watana Vinitwatanakhun
    The main purpose of this study was to determine the relationship between instructors’ perceptions towards organizational culture and their job satisfaction at Shiyuan College of Nanning Normal University. The study first assessed the instructors’ perceptions towards organizational culture, examined their job satisfaction, and lastly found the relationship between organizational culture and job satisfaction. The study was conducted by surveying 147full-time instructors during the academic year 2020 at Shiyuan College of Nanning Normal University. Means and Standard Deviations were used to report the instructors’ perceptions towards organizational culture and their job satisfaction. Pearson Product Moment Correlation Coefficient was applied to analyze the relationship between these two variables. The results indicated a significant relationship between instructors’ perceptions of organizational culture and job satisfaction at Shiyuan College of Nanning Normal University.
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    Urban transformative tourism: a case study of Dali city, China
    (Bangkok : Assumption University Press, 2022) Li, Jie
    Tourism has become a rigid demand for many people, tourists on the tourism experience or consumption is no longer limited to the consumption of natural scenery sightseeing or shopping malls, the needs of tourists are also constantly changing, ethnic culture, ancient cities, walking tourism, religious pilgrimage, pastoral scenery and other tourism products are more and more loved by young people, and China's Dali, with a unique geographical environment, a long history and culture, is a tourist city inhabited by ethnic minorities, there are conditions and environments to carry out these tourism projects. When tourists come to Dali, there will be changes by experiencing these tourism programs, and these changes will often have an impact as tourists travel longer. In order to explore the specific changes and reasons for the development of Tourism Projects in Dali, this study sets four research objectives: to understand the impact of Dali's unique culture and lifestyle on tourists. Learn about the specific shifts travelers make after their visit. Analyze the macro and micro factors that make visitors transformative. Discuss how to develop transformative tourism projects in Dali. Through visiting tourism practitioners, learn about the specific measures taken by Dali to develop transformative tourism projects. Through the study, it was found that tourists will have a change after staying in Dali for a period of time, which is mainly reflected in the change of lifestyle, value concept, and is positive. Based on Dali's tourism resources, the implementation of the Transformative Heart Tourism Project in Dali is sustainable, but it also requires cooperation and collaboration between different departments.