Repository logo
  • English
  • ไทย
  • Log In
    New user? Click here to register. Have you forgotten your password?
external-link-logo
  • Communities & Collections
  • All of AU-IR
  1. Home
  2. Browse by Author

Browsing by Author "Luo, Lai"

  • 0-9
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

  • ก
  • ข
  • ฃ
  • ค
  • ฅ
  • ฆ
  • ง
  • จ
  • ฉ
  • ช
  • ซ
  • ฌ
  • ญ
  • ฎ
  • ฏ
  • ฐ
  • ฑ
  • ฒ
  • ณ
  • ด
  • ต
  • ถ
  • ท
  • ธ
  • น
  • บ
  • ป
  • ผ
  • ฝ
  • พ
  • ฟ
  • ภ
  • ม
  • ย
  • ร
  • ล
  • ว
  • ศ
  • ษ
  • ส
  • ห
  • ฬ
  • อ
  • ฮ
Results Per Page
Sort Options
  • Item
    Exploring behavioral intention towards hybrid education of undergraduate students in public University in Chongqing, China
    (Bangkok : Assumption University Press, 2022) Luo, Lai ; Soonthorn Pibulcharoensit ; Krisana Kitcharoen ; Feng, Deping
    Purpose: This study investigates key factors influencing behavioral intention to use hybrid education of undergraduate students in Arts and Design of three universities in Chongqing, China. Perceived ease of use, perceived usefulness, performance expectancy, self-efficacy, effort expectancy, social influence, and behavioral intention were associated in a conceptual framework. Research design, data, and methods: The researchers used a quantitative approach for survey distribution to 500 participants. The sampling techniques involve judgmental, quota and convenience sampling. Item Objective Congruence (IOC) Index and Cronbach’s Alpha reliability test were approved prior to the data collection. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to test models’ goodness of fit, validity, and reliability. Results: Perceived usefulness has the strongest significant impact on behavioral intention, followed by perceived ease of use, self-efficacy, effort expectancy, and social influence. Furthermore, perceived ease of use strongly and significantly impacts perceived usefulness. In contrary, the relationship between performance expectancy and behavioral intention was not supported. Conclusion: Hybrid education has gained the most concern in the system adoption for teaching and learning effectiveness. Therefore, educational stakeholders should identify the main contributors to achieve the hybrid learning implementation and increase student engagement and learning performance.

Contact Us

St. Gabriel's Library (Hua Mak Campus)
592/3 Soi Ramkhamhaeng 24, Ramkhamhaeng Rd., Hua Mak, Bang Kapi, Bangkok 10240, Thailand

(662) 3004543-62 Ext. 3403

library@au.edu

The Cathedral of Learning Library (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad Km. 26 Bang Sao Thong, Samut Prakan 10570, Thailand

(662) 7232024

library@au.edu

Website:  www.library.au.edu