Browsing by Author "Manandhar, Dibesh"
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    Online shopping continuance intention: a case study of online shopping in Thailand
    (Assumption University Press, 2021) Manandhar, Dibesh ; Kittikorn Dowpiset ; Taminee Shinasharkey
    This study determines individual’s online shopping continuance intention in Bangkok,Thailand , how to retain existing consumers and attract new consumers, to find the most influencing key to Thai consumer’s shopping continuance intention, to understand Thai consumers’ online shopping continuance intention . The study included 400 respondents living in Bangkok and have purchased IT products online in the past six months. This study used non-probability purposive sampling technique and questionnaire for data collection. The results of study showed that time-oriented lifestyle, price-oriented lifestyle, and net-oriented lifestyle have significant impact on satisfaction with online shopping, while satisfaction with online shopping has a significant impact on continuance intention.