Browsing by Author "Nathaya Pupat"
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ItemComparison of factors influencing Chinese people in Bangkok intention to use two online payment applications in ThailandThailand is the biggest travel destination for Chinese people, and more and more Chinese people come to Thailand to invest, travel, study and live. In addition to this, the trend for online payment application is more and more popular. Therefore, the main objective for this study was to find out and determined the factors influencing Chinese people in Bangkok intention to use Alipay and K-PLUS online payment application in Thailand. The factors that we studied were ease of use, convenience, system quality and usefulness. The survey method is applied questionnaire to collect data from a total of 385 respondents who had used both Alipay and K-PLUS online payment application in Thailand. The researcher applied both descriptive and inferential analysis to analyze the general information and test hypotheses. As the results, the researcher found out that ease of use, convenience, system quality and usefulness all has a significant positive influence on intention to use Alipay and K-PLUS online payment application.
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ItemAn empirical study of factors influencing on workers' purchase intention towards organic diet capsule in Bangkok, ThailandThailand is one of the biggest health supplement markets in Southeast Asia, and the trend for organic products is popular. Therefore, the main objective for this study was to understand and to find out the factors influencing of purchase intention towards Organic Diet Capsule in Bangkok, Thailand. The factors that were studied were health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norms, and external perceived behavioral control. The survey method is applied, and questionnaires were distributed, and the data was gathered from a total of 400 respondents who are working at top 3 businesses area namely Bangrusk district, Klongtoey district and Huaykwang district in Bangkok, Thailand. The researcher applied both descriptive and inferential analysis to analyze the general information and to test the hypotheses. As the result, the most influencing factor is external perceived behavior and it shows that health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norm, and external perceived behavioral control have significant influence on purchase intention toward Organic Diet Capsule in Bangkok, Thailand.
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ItemFactors influencing generation Y's online purchase intention toward XYZ online store in ThailandElectronic commerce is an essential tool and increasing growth in businesses, most of businesses run their operations via an online. Online purchasing is a part of human life as a providing more conveniences and efficiencies of a vendor and a consumer when people compare to traditional purchasing. For generation Y has the high commitment in various channels of purchasing and this generation perceived online shopping was more sage and capable. This study aimed to determine factors influencing generation Y’s online purchase intention toward XYZ online store in Thailand. The researcher collected 400 questionnaires, all questionnaires were distributed in Thailand via Google form to respondents who are intended to online purchase via XYZ online store in past 3 months and generation Y who ages between 18-38 years old in 2018. The results of hypotheses testing showed that generation Y considers quality, brand image, convenience, promotion and trust had a significant influence to online purchase intention. Moreover, the result presented that trust has the strongest significant influencing on online purchase intention. All variables are referred to XYZ Online Store’s website including application.
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ItemThe factors influencing parents' intention to send children aged between 8-18 years old to study in UK boarding schoolsChildren’s education is the most important decision for parents who would like to select the best school for their children. Therefore, parents are the most influential factor over their children’s education. Thailand currently faces with the problems in education. According to the report of 2016 World Economic Forum, the rank of Thailand’s education dropped from 86 to 90 in 2015. This study aims to investigate the factors influencing parents’ intention to send children to study abroad in UK boarding schools by using the factors from previous studies in different countries. The researchers used online and offline questionnaires to conduct the research on 389 respondents who are parents and have intention to send their children to study abroad. The limitation of this research is that it focuses only parents of children in a certain age group or children aged 8-18 years old living in Thailand. The finding suggested all four variables factors: Country Image, Personal Growth, Social Factor and Cost and Durations significantly influence parents’ intention to send children to study in UK Boarding schools. In conclusion, this paper found that Personal Growth is the most significant influence on parents’ intention to send their children to study in UK boarding schools.
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ItemThe factors influencing Thai passenger's intention to reuse Grab Car service in BangkokBangkok is the urban area, where people need convenient and comfortable lifestyle, transportation is one of important factors for urban life since the travel plan should be prepared for traffic congestion, crowd, and rush hours. However, there are many issues in public transportation, even though they are legal, regulated, policies are not strict enough to protect the passengers. This has led to the emergence of e-hailing services in Thailand in recent years. The research aims to explore the key factors influencing Thai passenger’s intention to reuse Grab Car service in Bangkok. The researcher focuses on six factors which are Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Price (PP), Perceived Convenience (PC), Perceived Safety (PS), and Brand Image (BI). The respondents are 400 Thai passengers who live in Bangkok and have experienced on using Grab Car service during the last three months. This researcher uses Cronbach’s Alpha method to test the validity and reliability of questionnaires and uses Descriptive Research method to analyze the demographic data of respondents. The results from this research can conclude that four independent variables, consist of perceived usefulness, perceived price, perceived safety, and brand image significantly influence to Thai passenger’s intention to reuse Grab Car service in Bangkok.
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ItemRaising awareness of career goals of insurance agents: a case study of Choomthong 24K26, AIA CompanyThis article is a summary of key study done on a group of AIA insurance agents (Choomthong 24K26). It focused on raising awareness of career goals of insurance agents. The study was based on three main factors; performance, excellence and self-development. The respondents of this study were 33 AIA agents who were selected according to their overall performance. Two main methods were used to collect data: interview and questionnaire. Data gathered through questionnaires were collected twice during the study period, firstly before ODI and secondly, after ODI while interview was only done after the ODI phase. There were various theories which aided in understanding the key factors behind the study. These were; whole brain, AIDA model, Ice-berg, Self-mastery model, Kurt Lewin's theory of change, Kotter's eight stages of change and lastly which was selected to guide in the ODI process was AI (Appreciative Inquiry). these theories gave an understanding on how the performance, self-development and excellence of an individual can be improved. Data analysis was done through the use of mean, standard deviation and the Wilcoxon matched-pair signed rank test. The alternative hypothesis for the study was that there is an impact of ODI on the performance, excellence and self-development of insurance agents. It was evident from the comparison of Pre and Post-ODI result of the data analysis that there was an improvement in the career goals of insurance thus the alternative hypothesis was accepted.
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ItemThe relationship between cultural intelligence and teaching effectiveness of Chinese and foreign teachersThe purpose of this research was to understand the relationship between cultural intelligence and teaching effectiveness and conduct analysis to measure teaching effectiveness. This paper uses survey to collect data for applying statistical analysis techniques to analyse the cultural intelligence that influence the teaching effectiveness and promotion of Chinese and foreign teachers in Heilongjiang International University. The conceptual framework in this paper included Cultural Intelligence (CQ), Metacognitive Cultural Intelligence (MCQ1), Cognitive Cultural Intelligence (CCQ), Motivated Cultural Intelligence (MCQ2), and Action Cultural Intelligence (BCQ). Questionnaires were distributed to teachers of Heilongjiang International University totalling 200 (N=200). The reliability and validity of the questionnaire were conducted. Regression analysis was performed to test the causal relationship between the key variables and the rationality of hypothesis. The overall reliability coefficient of the scale is 0.946, which is greater than 0.8, and has good reliability as shown in table1. The findings show that the scales used to measure cultural intelligence reliable. From the results of Likert scale, metacognitive cultural intelligence has a higher score of 3.5525, and the teaching effectiveness has a relative high score of 3.326. It is clearly that the cultural intelligence has a positive relationship with teaching effectiveness. In the regression analysis, the R square value is 0.765, which indicates that the MCQ1, CCQ, MCQ2 and BCQ can explain 76.5% of the teaching effectiveness. So the teaching effectiveness can be enhanced through strengthening the cultural intelligence.