Browsing by Author "Nontipak Pianroj"
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ItemPerceived customer loyalty toward green hotels : a study of international tourists in the Sourth of Thailand(Assumption University, 2012) Nontipak Pianroj ; Assumption University. Martin de Tours School of Management and EconomicsThe purpose ofthis study is to investigate the simultaneous relationships between destination image, green image, and perceived service quality on both attitudinal loyalty and behavioral loyalty through customer satisfaction and green satisfaction toward green hotels and the South of Thailand. The results illustrated that destination image ha!;! significant and positive relationships with customer satisfaction, which influences both attitudinal loyalty and behavioral loyalty toward the south ofThailand. Moreover, green image and perceived service quality have significant and positive relationships with both attitudinal loyalty and behavioral loyi:l.lty toward green hotels through green satisfaction. Furthermore, both customer satisfaction and green satisfacti1m have significant impacts on customer loyalty in both green hotels and the South of Thailand.
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