Browsing by Author "Preecha Methavasaraphak"
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    Drug use/abuse: policies and policy implementation in higher education instituties in Bangkok
    (Research Institute of Assumption University, 2009) Preecha Methavasaraphak ; Linchong Chorrojprasert ; Narong Chumsupanwaree ; Juthaporn Wannarat ; Urai Chaktrimongkhol ; Kanokporn Isarankura na Ayuthaya
    The objectives of this study are to study policies and policies implementation concerning drug use/abuse among Higher Education Institutions (HEls) in Bangkok Metropolis, to study the operational processes of policies and measures concerning drug use/abuse among HEls, to study the current situation of drug use/abuse among HE!s, and to study problems and obstacles on drug prevention among HEls. Research methodologies and activities for this research were divided into three phases (Phase I: Brainstorming seminar, Phase II: In-depth interviews, and Phase Ill: Students survey) and include both quantitative and qualitative approaches. The research results are: there was not much difference in the process of operation concerning drug problems among HEls. There were no written policies and specific plans concerning drugs in most institutions. Policies concerning drug were set up by Commission of Higher Education (CHE). Most of the responsible persons know how to handle drug problems in their institution. They have enough knowledge about drugs such as the different kind of drugs, the harmful effects of each kind, etc. Some institutes report that they found only few addicts in campus. Most of the serious cases of addicts were found outside the institutes and they went to re-habilitation center themselves. The administrators . and responsible persons believed that drug problems in their institutes were not serious. Most institutes organized drug prevention activities, followed CHE 's instructions, every year as a routine.
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    Factors affecting customer decision making on “Chapter” E-Publication purchase in Thailand
    (Bangkok : Assumption University Press, 2021) Thitaporn Kunamart ; Preecha Methavasaraphak
    While physical book industry is declining, E-Publication industry is developing. New format of E-Publication is out in the form of Chapter E-Publication. However, with limited capital, it should be considered whether investing in Chapter E-Publication platform would be wiser, or other traditional platforms should be pursued. This research aimed to discover the factors affecting customer decision making on Chapter E-Publication, as well as whether customers would considered repurchase the same story in different formats in Thailand. Using quantitative surveys from 396 respondents who experienced purchasing Chapter E-Publication who lived in Thailand, descriptive, correlation, and regression analyses were done. From the analysis, the researcher found that there were five factors that affected the purchase decision of Chapter E-Publication, which are Price, Perceived Ease of Use, Customer Review, Trust, and Perceived Usefulness, respectively. The result could be explained that 71.2% (R2 = .712) of the variation affect in purchase decision of the Chapter E-Publication. In addition, people also had tendency to purchase another format of the publication for the collection purpose. Few recommendations were made for publisher and platform owners to take into consideration for way to survive and maintain long-term sustainability with the customers.
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    The factors affecting on customers purchase intention of white kidney bean products
    (Bangkok : Assumption University, 2019) Naluchat Kitburin ; Preecha Methavasaraphak
    The research aims to study the factor affecting on purchase intention of white kidney bean product. In healthy market, the people are more concern about health food. The trend towards purchasing healthy products is growing among people. However, the white kidney bean is containing high nutrition, but it is not well known among Thai peoples. The white kidney bean is not popular in Thailand because almost the white kidney bean in Thailand are import from other country and hardly to find white kidney bean products in the market. So, there seems lacking in marketing research on the topic in preparation for new market of white kidney bean product. So, the quantitative questionnaires were conducted and also distributed 400 sets of questionnaires to the people who know the white kidney bean in Bangkok, Thailand. The respondents are both experience and unexperienced in white kidney bean. The descriptive analysis and multiple linear regression were used to confirm the results. A study of factors that affect the purchase intention include health consciousness, perceived product knowledge, perceived product quality, perceived product price, and subjective norm. The result affirmed that all the factors are effect in purchase intention of white kidney bean product which is perceived product knowledge is the highest effect and perceived product quality is the lowest effect on purchase intention of white kidney bean product.
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    Factors affecting the purchasing decision facial skincare products of working women in Bangkok Metropolis during economic recession period
    (Assumption University Press, 2020) Pusanisa Boonmangmee ; Preecha Methavasaraphak
    The facial skincare products were in group of convenience goods that customers would buy from their wanted not needed so can said that facial skincare products were unnecessary for life. However, the competition in the skincare business was very high. Consumer had a lot of choices to select. This research aimed to study about factors related and affecting purchasing decision facial skincare products of working women in Bangkok Metropolis during Economic Recession Period. The quantitative questionnaires were conducted and also distributed 400 sets of questionnaires to working women who worked or lived in Bangkok, Thailand which were ever bought facial skincare product within 10 months ago. The Statistical Package for Social Science (SPSS) were used to analyze the data there is three analyses which are descriptive analysis (frequency, mean and standard deviation), correlation analysis and multiple regression analysis.Literature review shown in six factors might be related and affected on purchasing decision consist of product quality, convenience place, promotion, brand, self-image and social norms. After analysis by descriptive analysis and multiple linear regression the result shown only two factors related and affect purchasing decision facial skincare products of working women in Bangkok Metropolis during Economic Recession Period that were product quality and brand. Which can explain that 36.9% (R2=.369) of the variation affect in purchasing decision facial skincare products of working women in Bangkok Metropolis during economic recession period. Others factors consist of convenience place, promotion, self-image and social norms did not had statistic significantly on purchasing decision of working women in Bangkok.
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    Insight into internally displaced persons in Bangkok Metropolis, Thailand
    (Research Institute of Assumption University, 2010) Preecha Methavasaraphak ; Chatchayodome Pulpol ; Narong Chumsupanwaree ; Juthaporn Wannarat ; Jiraprapa Lakkam
    This research study aims to explore ways of life of internally displaced persons (IDPs) in Bangkok Metropolis, Thailand. The study focuses on three groups of IDPs; namely invaded community IDPs, under the bridge IDPs and homeless IDPs. In general, the IDPs have different backgrounds and places of origins, but share similar causes of displacement. The displacement is commonly resulted from the economic, social, and health-related factors. In some cases, the IDPs seek to escape from their so-called surrounding environment. Nowadays, the IDPs live in every part of Bangkok Metropolis. They struggle to earn their living and hardly receive any help from the government. The majority of the IDPs do not plan for their future but hope for a better life for their offspring. None of the government agencies are directly in charge of tackling the IDPs problem. The operations are scattered amongst government agencies from ministerial to local levels. This leads to redundant work, lack of cooperation and lack of continuity. The unclear government policy on the IDPs problem also results in vague operations. Furthermore, administrators have different perspectives towards the IDPs and handle the problem differently. In some district offices, administrators use a compromise measure to handle the IDPs while others take a sever measure to crack down the problem. Some administrators simply ignore the IDPs problem. Some government officers at an operational level would like to solve the problem for the IDPs but are unable to extend any help. Without a clear policy, their helps may jeopardize a violation of the rules and regulations. Regarding the social effects, the IDPs cause stress, intimidation, pollution to the environment, physical harm and damage to properties.
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    Market employer satisfaction index of Assumption University's: graduate batch 43
    (Institute for Research and Academic Services, 2016) Ratikorn Chuensuksomboon ; Preecha Methavasaraphak
    The research on Market Employers Satisfaction Index of Assumption University's Graduates Batch 43 aimed to study by survey method on AU's performance depend on Thailand Quality Framework of ONESQA--Market Employer. The result of this research might help AU to better know its status from the points of view of its stakeholders as well as provide a guideline to develop its weak aspects in order to be competent and excellent and to improve itself to be better known in academic industry. The results of the survey in every respondents were that the high Satisfaction in almost items and in all aspects.
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    Preventing risks related to population displacements : defining models of educational action in Cambodia
    (Research Institute of Assumption University, 2015) Preecha Methavasaraphak
    This research focuses on living conditions before and after relocation of 'displaced' people in two communities with 1,700 families (around 6,800 people) in Phnom Phenh, Cambodia: Bhumi Andong Community and Bhumi San Sok Community. People of these two communities are different in their origin. However, due to their non-Cambodian citizenship (permanent immigrant status) they suffer similar problems before and after relocation. Before relocation their main problems are-illegal encroachment of public land, unhealthy living conditions, short notice mandate of relocation, coerced and unfair relocation practice, and non-participative the selection of new location. After relocation, similar problems have been repeated and living conditions are worsened . They have been driven to settle down in flood areas far away from the city in which there is no supply of electricity, running water, transportation, schooling and security system. When housing is not prepared for them in advanced, each family has to build their own living lodges with any materials available. They have to struggle hard with hostile attitudes of and attacks by the native settlers in nearby communities, lack of clean water supply, complete darkness in the night, and flood in rainy seasons. With the lack of road and transportation systems, parents become unemployed and their children cannot attend schools. Governmental intervention to manage land-ownership and to build infra-structure can solve problems temporarily. Land is leased, not permanently granted to families enlisted by governmental officials. The interventions of NGOs have made significant improvement in the areas of education for children, health care services, housing, and job trainings.
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    Preventing risks related to population displacements : defining models of educational action in Thailand
    (Research Institute of Assumption University, 2015) Preecha Methavasaraphak
    This research focuses on the process of group/ community formation and intervention programs to improve life quality, minimize associated social problems, and prevent related risks of the displaced population in Bangkok, Thailand. This research classifies the displaced population aforementioned into two groups: the displaced in congested community, and the homeless. Their common problems are: the lack of evidences of Thai citizenship, unfair treatment, landlessness, insecurity in life, unemployment, insufficient income, inaccess ibility to public services and basic education. With the assistance of NGOs and governmental sectors they can form their groups/ community. Their group/community formation, in turn enables them to voice their needs and problems to concerned parties and to access assistances. Supports from NGOs and governmental sectors enable them to strengthen their communities with community activities and community cooperative for career support, groceries, saving, and saving for landownership. This research chooses Phiman Community and Orn-Nuch 14 Rai Community as the cases study of the displaced living in congested community; and Bangkok-Noi and Talingchan Coordination Centers as cases study of the homeless. The establishment of the 'The Community Organizations Development Institute' (CODI) as a public organization under the supervision of the Minister of Social Development and Human Security paves way to sustainable solutions to almost all of their problems and the improvement of their life quality . The case study of 'The Baan Mankong Collective Housing Program' is the proof of the success.