Browsing by Author "Ramnath Srinath"
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    Cultural Isolation as Depicted in Anita Desai's Bye-Bye Blackbird
    ( 2015) Ramnath Srinath
    Anita Desai’s Bye-Bye Blackbird,published in 1971, is a story mainly concerned with cross cultural human relationships. Dev and Aditand Sarah the British wife of Aditare the three major characters representing two sections of life. Adit, has ankinship to the western ways of life, especially, England, while Dev living in England, shows his revulsion towards the ways of European life and particularly of England. Sarah, Adit’sEnglish wife, even though Western and first world by birth, is portrayed by Desai as being weak, meek and docile.Adit, loves and longs to live in England but Dev loves India, while Sarah is caught in-between her natural self and her willing adoption of the foreign ways of life. The title of the novel refers to Adit’s final farewell to Asian immigrants in England when he leaves England to India for good. Since their background is rooted in the class society, which still exists in India and Hinduism in particular, there is an intense struggle; cultural conflict, isolation, immigration, exile etc. are common in twentieth century literature. Anita Desai has vividly depicted the predicament of expats and their life in a foreign country.
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    Customer satisfaction and loyalty towards cosmetic products: a case study on Bangkok's Boots drug stores
    (Assumption University, 2016) Ramnath Srinath ; Assumption University. Martin de Tours School of Management and Economics
    This research focuses on the effects of customer satisfaction and loyalty at a well-known cosmetics store chain in Bangkok, Thailand: Boots stores. Questionnaires were distributed to collect information from 400 respondents who had received the services from the cosmetics departments of Boots stores. The results show that there is a relationship between customer satisfaction and loyalty. Every dimension of service quality namely responsiveness, tangibility, empathy, assurance and reliability has an impact on customer satisfaction, which can therefore be increased through creating loyalty through every dimension. In addition, there is a relationship between customer satisfaction and relative attitude. If the customers are satisfied with service, they will develop a favorable and positive attitude and this will create repurchase intention in the future, which is customer loyalty.
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    Examining Factors which Influence Repurchase Intention for Walk-in Customers at IKEA, Bangkok
    ( 2015) Ramnath Srinath
    As customers come from different organizations, the behavior of customers to spend money and buy more is different so, their satisfaction and intention to purchase will be naturally different. This research has the objective to study and examine the variables that influence customer satisfaction towards repurchase intention of walk-in customers at IKEA, Bangkok in order to enhance customer satisfaction towards repurchase intentions in the store The sample of this research consisted of 395 respondents, who participated in the survey; data was analysed by using a probability sampling method. The data, was collected from all walk-in customers of IKEA, through questionnaires, which were distributed by the researcher and the data so gathered was analysed by using SPSS program, to obtain accurate results. The results demonstrated that there was a strong positive relationship between independent factors (product feature, showroom layout, technical, marketing communication) and customer satisfaction towards repurchase intentions of walk-in customers at IKEA, Bangkok.