Browsing by Author "Sming Chungviwatanant"
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ItemDesigning interventions to enhance employee engagement among administrative employees at Heilongjiang International UniversityWith the rapid development of economy and increasingly fierce market competition, higher education institutions are also facing the increasingly complex environment. Employee engagement, as one of the important concepts of human resources, has emerged as a critical success factor in today's competitive marketplace. The purpose of this research is to determine the influential factors affecting employee engagement in order to design interventions for enhancing employee engagement. The study was conducted at a higher education institution—Heilongjiang International University (HIU), a private university established in 1993. The administrative employees were chosen as the research targets to answer the questionnaire and participate in the interview. Mixed methods of quantitative and qualitative were used in this research. The multiple linear regression was applied as the analytical tool for investigating the influence of independent variables on dependent variables. Content analysis was used as the tool to analyze the qualitative data to validate the statistical analysis. From the results four out of five hypotheses are supported by the data analysis, which indicate that factors including career growth, coworker support, supervisor support and performance feedback have significant influence on employee engagement. Interventions are designed accordingly to improve employee engagement based on the results. The findings can provide both theoretical and practical value in the field of higher education organization management.
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ItemFactors affecting career value of college students in Heilongjian International University in ChinaThis study was conducted to explore the factors affecting the career values of college students First of all, the factors affecting career values were identified. In this study a quantitative survey questionnaire was utilized. A total of 200 respondents participated in the survey on college students' career values. Data was analyzed through multiple regression analysis. Results showed that group mentoring, individual mentoring and practical courses have a significant affect on the career values of college students.
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ItemThe impact of OD process consulting on goal setting, performance feedback, employee motivation, teamwork, and job performance: an action research of small and medium enterprise (SME) manufacturer( 2019) Vuttichai Voraphani ; Sming ChungviwatanantThis research determines the impact of OD Process Consulting on Goal Setting, Performance Feedback, Employee Motivation, Teamwork, and Job Performance in a Small and Medium Enterprise (SME) Manufacturer. The action research compared the difference of these five variables between pre-ODI and post-ODI of 71 respondents in production department of the company. To improve the level of these five variables, ODI activities were designed and implemented. These ODI activities included setting intermediate goals and official goal, revising personal incentive, creating department own digital-format performance feedback system, skill training on performance data mining and analysis, implementing best performance employee board, fishbone brainstorming, active meeting, relationship building through football activity. The findings showed that ODI was effective to all variables. Goal Setting, Performance Feedback, Employee Motivation, Teamwork, and Job Performance showed statistically significant differences after ODI activities implemented. There was improvement on all variables after the implementation of ODI.
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ItemAn organization development intervention on perceived organization support, supervisor feedback environment, supervisory communication and trust to improve supervisor-subordinate relationships: an action research study in a Dessert Cafe and Restaurant, Phi Phi Island, Thailand( 2020) Ananya Phunthasaen ; Sming ChungviwatanantThis research investigates the impact of Organization Development Intervention (ODI) on Perceived Organization Support (POS), Supervisor Feedback Environment, Supervisory Communication, and Trust to increase the level of Supervisor- Subordinate Relationships, conducted in a small sized dessert café-restaurant on Phi Phi Island, Krabi province, Thailand. Nine Organization development interventions (ODIs) were implemented over a five month period from January-May, 2019 and conducted with 18 participants, who are the store supervisors and operation staffs of the dessert café-restaurant in this study. Both quantitative (survey questionnaire) and qualitative (observation and in-depth interview) methods were used in the process of collecting and analyzing data in this study. The research was conducted using the concept of action research. The findings indicated that (1) There are differences between the Pre and Post organization development interventions (ODIs) on Perceived Organization Support (POS), Supervisor Feedback Environment, Supervisory Communication, Trust and Supervisor- Subordinate Relationships; and (2) Perceived Organization Support (POS), Supervisor Feedback Environment, Supervisory Communication, Trust and Supervisor- Subordinate Relationships showed statistically significant increases after ODI.
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ItemOrganizational development in tervention on service climate and psychological meaningfulness to improve employee engagement: an action research in a Private Family Hotel Samui, Thailand(Assumption University Press, 2017) Veerya Manapajon ; Sming Chungviwatanant ; Tayko, Perla Rizalina M.This research investigates the impact of organization development intervention (ODI) on service climate, and psychological meaningfulness to enhance the level of employee engagement, conducted in a mid-sized family owned hotel in Samui, Thailand by using the action research model. Various OD interventions were conducted on 27 participants over a seven month period from June to December 2016. The concept of Effective Change Management (Cumming & Worley, 2005) and Whole Brain Literacy (Tayko, 2010) were used for the intervention design process. The findings indicate that: 1. Service climate, psychological meaningfulness, and employee engagement showed statistically significant increases after ODI. 2. There is a statistically significant positive relationship between service climate, psychological meaningfulness, and employee engagement. 3. Only “length of service” in the demographic factor indicated a statistically significant positive relationship with employee engagement, while “age” and “department” showed no significant relationship.
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ItemA study of factors that affect consumer's attitude toward a "skippable in-stream ad" on YouTubeUnderstanding consumer's attitudes toward advertising is imperative for marketers/advertisers. This research aims to study the factors that affect consumer's attitude toward a "skippable in-stream ad" on YouTube. The independent variables are "entertainment," "informativeness, " "credibility," and "irritation." The dependent variable is "consumer's attitude toward a 'skippable in-stream ad' on YouTube. The researcher used convenience sampling and online survey to develop and distribute questionnaires to the target population. The target population is consumers who have had some experiences and/or exposures to a "skippable instream ad" on YouTube. The researcher obtained data from 294 respondents; however, only 290 respondents met the research's requirement. Pearson correlation coefficient, multiple linear regression, independent sample t-test, and one-way analysis of variance (ANOVA) were conducted in this research. The findings indicate that "entertainment, " "informativeness," and "credibility" have a positive relationship with "consumer's attitude toward a 'skippable in-stream ad' on YouTube" while "irritation" has a negative relationship with "consumer's attitude toward a 'skippable in-stream ad' on YouTube." "Entertainment," "credibility, and "irritation" are significant factors in predicting "consumer's attitude toward a 'skippable in-stream ad' oh YouTube." The findings also suggest that a "skippable in-stream ad" should appear pre-video and the appropriate length of the ad should be around 15 seconds and not more than 20 seconds.
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ItemThe study of the relationship between push factors, pull factors, tour guide performance and tourists' satisfaction in Bangkok, Thailand( 2016) Rattanaporn Siajaroen ; Sming ChungviwatanantThis research determined the relationship between push factors, pull factors, tour guide performance and tourists' satisfaction; specifically, the Chinese and German tourists who visited Bangkok during the month of October and November 2015. The research collected data from 200 respondents by distributing questionnaires to tourists groups. Non-probability sampling, quota sampling and convenience sampling were applied. One hundred samples were collected from Chinese tourists and another 100 samples were collected from German tourists. One hundred respondents were male and 100 respondents were female. The research focused on respondents who are twenty years old and older. These two groups of visitors were the top spenders on International Tourism in 2012. The collected data was analyzed by statistical program and correlation was applied to determine whether there was a relationship between push factors, pull factors, tour guide performance and tourists' satisfaction. The findings indicated that push factors, pull factors and tour guide performance have a statistically significant positive relationship with tourists' satisfaction.
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