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Browsing by Author "Somchai Tantasanee"

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  • Item
    Enhancing customer satisfaction of a graphic design firm in Chengdu, China
    (Bangkok : Assumption University, 2022) Deng, Zixuan ; Somchai Tantasanee
    This research applies a mixed method, which aligns with qualitative and quantitative research. The major research objective is to study the factors affecting customer satisfaction in the graphic design industry in Chengdu, China. It was carried out in Chengdu Golden Wave Advertising Company. The research instruments are questionnaire and interview, and the sample size is 103 respondents. Multiple linear regression was used as the inferential analysis to test the hypotheses and interviews were applied to support and confirm quantitative results. It can be concluded from the research findings that all five factors, which are product quality; communication, service quality; price, and teamwork, have a significant impact on customer satisfaction. Therefore, for recommendations, the company needs to provide high-quality products at reasonable prices, provide customers with quality services, and achieve the best results through team cooperation and communication to enhance customer satisfaction.
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    Enhancing the Thai reading skill through the E-Learning for P4/1 students
    (Bangkok : Assumption University, 2016) Chookeat Chaitawewiwatkun ; Somchai Tantasanee
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    Exploring employee effectiveness using “The 7 habits of highly effective people” as a framework: a case study of PRG group
    ( 2019) Nutsuda Sroithong ; Somchai Tantasanee
    The purpose of the study was to explore employee effectiveness using “The 7 Habits of Highly Effective People” which are personal responsibility, personal vision, personal management, mutual benefit, empathic communication, creative cooperation and self-renewal as a framework and offer the recommendations for enhancing employee effectiveness. Quantitative data were collected from 55 respondents who completed the 7 Habits of Highly Effective People course - working at PRG Group thru the form of the Google Form pattern was sent via Line application. The results indicated that only self-renewal has significant influence on employee effectiveness, and it has the most influence on employee effectiveness. For demographic factors - gender, age and working period have no significant difference on employee effectiveness. The results aligns with the theoretical framework by (Covey, 1989) in the 7 Habits of Highly Effective People that Sharpen the Saw (self-renewal) surrounds all the habits, because it simply put and it is the habit that make other habits. It could be interpreted that employee should invest in themselves to taking care and strengthening four dimensions of their life: Body, Mind, Heart, and Spirit with routinely and consistently balance self-renewal.
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    Exploring factors influencing training effectiveness toward job performance of Five Stars Hotel in Bangkok: a case of ABC Hotel
    (Assumption University Press, 2020) Sirianong Buddeekham ; Somchai Tantasanee
    The researcher explores factors influencing training effectiveness toward job performance of Five Stars Hotel in Bangkok: A case of ABC Hotel. The methodology of the research integrated both quantitative and qualitative analysis. The research finding from quantitative analysis illustrated the most critical factors influence training effectiveness which are transfer knowledge and organization support. From qualitative analysis, not only these two variables critical influencing training effectiveness, but also develop needs awareness and motivation to learn among these employees. The statistical used of quantitative analysis are Pearson’s Correlation, Simple Linear Regression, Multiple Linear Regression ,One-way Anova and interview as a qualitative analysis.
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    Factors affecting customer loyalty: a case of Kunming Mingzhu environmental protection technology co, Ltd
    (Bangkok : Assumption University, 2022) Hu, Rong ; Somchai Tantasanee
    This study employs mixed-method research aiming to study the factors affecting customer loyalty of Kunming Mingzhu Environmental Protection Technology Co., Ltd. The research location is Kunming Mingzhu Environmental Protection Technology Co., Ltd. in Yunnan, China. The population is 100 and the sample size is 80. The research instruments include the questionnaire for the quantitative research method and the interview for the qualitative method. The data analysis treatment comprises of multiple linear regression for quantitative analysis and content analysis was used for qualitative analysis. The results show that service quality, product quality, brand image and brand awareness have a significant impact on customer satisfaction, and customer satisfaction has a significant impact on customer loyalty. Therefore, the enterprise must pay attention to these factors and strengthen their own service quality, product quality, brand image and brand awareness to improve customer satisfaction and customer loyalty.
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    Factors affecting the development of Chengdu Kuanzhai cultural and creative industry investment group co., Ltd
    (Bangkok : Assumption University, 2022) Liu, Qiaochen ; Somchai Tantasanee
    This article employs mixed-method research aiming to determine the factors affecting and improving the development level of Chengdu cultural creative industry in Sichuan Province. The research site is Chengdu Kuanzhai Cultural and Creative Industry Investment Group Co., Ltd. The population is made up of company personnel, a total of 130 people, and the sample size is 100 respondents. Research respondents include company managers and employees at staff level. The research instruments include the questionnaire for the quantitative research method and the interview for the qualitative method. The data analyses comprise of multiple linear regression for quantitative analysis and content analysis for qualitative analysis. The research findings show that creative talents, creativity, technology, intellectual property and culture have significant influences on the development of cultural and creative industries in Chengdu, China.
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    The impact of organizational learning and organizational innovation on organizational performance: a case of an internet service provider in Myanmar
    (Bangkok : Assumption University Press, 2021) Toe, Thein Than ; Somchai Tantasanee
    This independent research has three main objectives: (1) to examine the factors impacting organizational performance, (2) to examine the impact of organizational learning on organizational innovation, (3) to help management to encourage and support organizational learning and oganizational innovation among employees. The researcher used quantitative questionnaires distributed to 141 people and interviewed 13 people. The researcher employed Simple Linear Regression and Multiple Linear Regression to analyze data from the questionnaire and contents analysis for the interviews. The quantitative findings indicated that organizational innovation has more impact on organizational performance than organizational learning. Moreover, the researcher found that organizational learning impacts organizational innovation while the qualitative findings implied that the organization should promote organizational learning and innovation to improve organizational performance. Based on the findings, it is recommended that (1) the organization should establish better and proper reward policies for new ideas and innovations proposed by employees and (2) it should provide more well-designed wellness programs to retain employees and create multiple recruiting strategies to attract talents and (3) the organization should encourage employees to improve their professional competencies actively.
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    Improving student performance through syndicate methods: an action research in secondary 6/6
    (Bangkok : Assumption University, 2016) Khan Purate ; Somchai Tantasanee
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    A proposed employee development program from objectives and key results: a case study of SG Group of Companies
    ( 2019) Chayapol Charoenlarpkul ; Somchai Tantasanee
    Nowadays, many organizations have to re-think about strategic management more than in the past to face with the situation which every resources and abilities could be calculated as exact number to gain the best profit for organization. Investment in human resources has become a very large topic within the business world, so employee development become a necessary factor which the organization must focus on as it affects to organization performance directly. Performance Appraisal or Performance Evaluation System which is one of the most necessary tools to improve human assets became the core issue of the discussion. The purpose of the study was to propose Employee Development Program using the concept of “Objective & Key Result (OKR)”. Quantitative data using questionnaires was obtained from 93 respondents at Power Plant Section by using purposive sampling method. The result indicated that only Organization Direction has a statistically significant influence on Work Performance. Thus, Organization Direction is the most effective factor that has a significant influence on Work Performance based on OKR concept. Even though the statistical analysis showed that only Organization Direction has a significant influence on Work Performance, interview statements demonstrated that all of elements within OKR have significant influence on Work Performance as well. Thus, all the element in OKR still should be considered, but the organization might focus on the Organization Direction as the first priority.
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    A proposed HR plan to enhance employee motivation: a case of MTA state enterprise, Thailand
    ( 2019) Somchai Rattanaparinyanon ; Somchai Tantasanee
    Nowadays, with the reality of competitiveness, every organization is struggling to obtain competitive benefits as well as better performance and attain productivity plus effectiveness. Companies throughout the world, therefore, take human resources into account as the essence for business as they constantly escalate employee motivation as the force in letting employees achieve goals and organizational objectives towards more effective organizational performance. The purpose of the study was to determine the effect of intrinsic and extrinsic motivational factors among operational-level officers affecting organizational performance of MTA state enterprise, Thailand and recommend plans to enhance their motivation for better company performance. Quantitative data was obtained through distributed online and paper questionnaires from 260 officers at operational level used as sample size. The results revealed that there was significant effect between recognition, empowerment, performance appraisal, and training and career development toward organizational performance ; whereas as for demographic factors, there was significant difference among only genders and performance. Among all of these five independent antecedents, recognition possessed the strongest effect on organizational performance. It could be concluded that it is imperative for the HR department of MTA state enterprise to implement plans on enhancing their motivation through relevant workshops, activities and set-up new criteria or regulations within the company in exchange for higher organizational performance.
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    The analysis of customer satisfaction of Chengdu ReadKing advertising decoration engineering co., Ltd.
    (Bangkok : Assumption University, 2022) Wang, Dong ; Somchai Tantasanee
    Customer satisfaction is one of the important factors affecting organizational performance. There are five dimensions to investigate customer satisfaction which are tangible, reliability, responsiveness, assurance, and empathy. Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. was selected as an example to analyze the situation of the five dimensions of customer satisfaction. The purpose of the study is to analyze the customer satisfaction and evaluate the current situation of customer service in 2021. The sample size is randomly 100 customers from Chengdu ReadKing Advertising Decoration Engineering Co., Ltd. A mixed research method combining quantitative and qualitative research was adopted. The descriptive analysis and Multiple Linear Regression were applied with the interview as the quantitative and the qualitative analyses. The result shows that assurance, responsiveness, and empathy are the significant variables which influenced the customer satisfaction. The strongest influence toward the satisfaction is assurance following by responsiveness and empathy respectively.
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    The influence of sales staff competency on the sales performance of Sichuan Houtian Technology Co., Ltd
    (Bangkok : Assumption University, 2022) Hu, Gang ; Somchai Tantasanee
    In order to find out the influence of sales staff competency on the sales performance of enterprise salespeople and improve enterprise operating income and production efficiency, this research studies the salesperson competency of Sichuan Houtian Technology Co., Ltd. Based on the analysis of company and industry background, this research uses a combination of qualitative and quantitative methods to analyze the influence of sales staff competency on sale performance of Sichuan Houtian Technology Co., Ltd. The study found that: (1) the competency factors that directly and positively affect the performance of SHTC salespeople include skill and knowledge, among which skill has the most significant influence; (2) The skills that played an important role in improving sales performance are communication skills and building a good continuous relationship with customers; (3) Another competency that plays an important role in improving sales performance is knowledge of the company's products. The above conclusions can provide a reference for SHTC to recruit, train and assess sales personnel in the future.
  • Item
    Using STAD to improve achievement level of Mathmatics of M.3/5 in Assumption College Nakhonratchasima
    (Bangkok : Assumption University, 2016) Chaovalit Anekgawaing ; Somchai Tantasanee

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