Browsing by Author "Somsit Duangekanong"
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    An intervention to improve students' class engagement of art department in China
    (Bangkok : Assumption University Press, 2022) Chen, Chi ; Rawin Vongurai ; Somsit Duangekanong ; Papitchaya Wisankosol
    This paper aims to enhance student class engagement. The four objectives of the action research are as follows: 1)To diagnose the current situation of the focal organization on student class engagement, 2)To design and implement organizational development intervention (ODI), 3)To determine the differences between pre-ODI and post-ODI of students’ autonomy, relatedness, usefulness, interest and student class engagement, and 4)To investigate the relationship of students’ autonomy, relatedness, usefulness, interest and student class engagement. The target group is the 45 students who study “Visual Communication Design” major in Art Department of Heilongjiang International University in China. Mixed research methods are adopted to collect and analyze the data. The Pair sample T-test shows that there is significant difference in students’ autonomy, relatedness, usefulness, interest and student class engagement between pre-ODI and post-ODI. The studies show that there is a positive relationship between students’ autonomy, usefulness, interest, relatedness and student class engagement. The qualitative analysis of students’ reflection reports and classroom observation feedback by three instructors justified how the ODIs employed in this research. Based on the findings, further actions should be carried out to have a greater impact on the long-term development.
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    Applications of artificial intelligence for strategic management of organisation
    (Bangkok : Assumption University, 2022) Somsit Duangekanong
    Artificial intelligence (AI) is a new tool for organisational and strategic development which has not much been investigated. Therefore, this research investigates perceptions of strategic management experts about the future of Artificial Intelligence and its usage in strategic management. To achieve the research objective, a survey of strategic management specialists, including organisational strategy managers, consultants and academics (n = 231) was conducted. The research used the modified unified theory of acceptance and use of technology (UTAUT) model to investigate the factors that could contribute to an adoption of AI in the strategic management process of organisation. Within this model, situational factors include technological capability and organisational culture. The study showed all relationships of variables within the model were significant. The strongest effect on adoption intention was from technological readiness, while the effect of performance expectancy and effort expectancy was fully mediated. Furthermore, organisational culture had a significant effect on the adoption intention. The implication of these findings is that there is a need to consider utility and ethics of AI implementation for strategic management. There were several limitations of the study, including geographic focus and inclusion of specific adoption factors. In addition, more research is needed to examine AI adoption for strategic management.
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    DIMENSIONS OF PATERNALISTIC LEADERSHIP AND EMPLOYEE OUTCOMES IN SMALL THAI FIRMS
    (Digital Production Press, Assumption University, 2017) Duangta Duangekanong ; Somsit Duangekanong ; John, Varughese K. ; Asawin Wichayachakorn ; Nithiphong Vikitset
    The purpose of this study is to examine the effect of paternalistic leadership dimensions (authoritarian, benevolent, and moral) on employee outcomes in small Thai firms. Outcomes examined include two intermediate outcomes (organizational commitment and job satisfaction) and one further outcome, resulting from organizational commitment and job satisfaction, which was self-reported in-role job performance. Paternalistic leadership was studied because of its cultural consonance in Thailand and its status as a frequently observed leadership approach. Data was collected from a sample of small firm employees in Thailand (n = 218). The study used a structural equation modelling (SEM)-based approach to examine the proposed relationships. The results showed that while benevolent and moral leadership had positive effects on employee organizational commitment and job satisfaction, authoritarian leadership had a weak negative effect on these two outcomes. Organizational commitment and job satisfaction had positive effects on job performance, with a stronger effect seen for organizational commitment. The implication of these findings is that some aspects of paternalistic leadership are effective for small firms in a Thai cultural context, but that authoritarian models of paternalistic leadership should not take precedence. This is useful information for small firm leaders as well as policymakers focusing on SME development.
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    Succession planning in family firms in Thailand: a gender-based analysis
    (Assumption University Press, 2017) Duangta Duangekanong ; Somsit Duangekanong
    This research examined succession planning in family firms in Thailand, with an objective of determining whether predecessor (firm leader) gender made a difference in the comprehensiveness or perceived success of the succession process. A questionnaire was distributed to Bangkok-area business owners of family firms that had gone through a leadership transition (n = 254), including 168 male-led firms and 86 female-led firms. Analysis was conducted using structural equation modeling (SEM). Results showed that the firm owner’s age, firm size and organizational formality influenced the comprehensiveness of the succession planning process, but reliance on either family funding or external capital access did not. The comprehensiveness of the succession planning process had a significant effect on perceived success of the succession planning process. These results are exploratory due to the relatively small and non-representative sample, but they do indicate that more consideration is needed to relate gender of the firm’s owner and the succession planning process.
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    Understanding freshmen's persistence in a Chinese private higher education
    (Bangkok : Assumption University Press, 2022) Wang, Zhuangyan ; Somsit Duangekanong
    Purpose: The purpose of this study was to examine self-efficacy, goal-setting and belongingness impact freshmen’s persistence in Heilongjiang International University, one of Chinese private universities. Research design, data and methodology: Based on the preliminary assessment of freshmen’s current challenges and situations, questionnaire, interview and participatory observation were used in both qualitative and quantitative research. Item-Objective Congruence was adopted before questionnaire implement in order to test the content validity; Cronbach's Alpha reliability was examined in this study by using a pilot test of 30 students to determine the reliability of each item in the construct. Meanwhile, the questionnaire conducted to a cohort of 200 students, date was analyzed in SPSS by using descriptive statistics and Multiple Linear Regression to test the impact related on independent variables to dependent variable. Result: The study found that self-efficacy, goal-setting and belongingness have significant impact on freshmen’s persistence, additionally, goal-setting has most influential ability. Conclusions: Self-efficacy, goal-setting and belongingness enhance freshmen’s persistence, thus, the First Year Experience practitioners were recommended to succeed freshmen in the aspects of those factors, which the suggestions are develop employing more peers, creating model students, setting SMART goals and closing the relationship between staff and freshman students.