Browsing by Author "Sumontha Tonvongval"
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ItemFindings of main obstacles facing Thai SMEs towards business growth sustainabilityThis paper aims to provide insight information into main competencies thirty-four local Small and Medium-sized Enterprises (SMEs) are lacking in order to achieve their business performance and sustained healthy economic growth. The data was obtained from Researchers' five day-planned productivity improvement to individual firms during the year 2017 to 2019 in Nakornpathom, Ratchaburi, Rayong, Samutprakan, and Samutsakorn provinces, and Bangkok. The information reveals that eighteen (18) or 52.94% of both small and medium enterprises have low entrepreneurial skills (the inability to identify and define a viable market niche, recognizing, envisaging, and formulating strategies for taking advantage of opportunities). This study also summarizes the lack of main management skills or competencies of the SMEs based on the study of Mitchelmore & Rowley (2009). The impact of these skills led to Thai SMEs' inability to: smoothly and continuously produce and deliver quality products to customers, keep costs down and compete, and attract and retain talent. Further studies should delve into specific entrepreneurial skills of SMEs owner/managers, which significantly impact firm performance and sustained growth. Consequently, current Thailand's SME promotion policies could be reviewed in order to differentiate existing promotional programs based on the quality of SMEs for their sustained development and effective utilization of SME's budgets.
ItemImpact of transformational leadership (TL) development on employee engagement (EE) and high performing organization (HPO) through whole brain literacy/whole brain appreciative coaching (WBL/WBAC) processes : a case study of a ABC lending Co., Ltd.
ItemOnline marketing communication potential priorities for Chinese Gen X and Gen Y Purchasing Thailand CondominiumThe purpose of this study is to identify the aspects of online marketing communication potential priorities for Gen X and Gen Y Chinese purchasing Condominiums in Thailand. During covid-19, most of the companies try to find a way of online marketing communication potential priorities to attract potential clients. Online marketing communications are moving towards connections between individual users and customers, rather than being delivered to millions of consumers through a marketing agency. Anyone now can just become as effective in communicating information of an entity, both from the positive and negative aspects, rather than a larger company advertising by itself. Furthermore, online marketing contact is important to develop the brand and create marketing plan in future for a company. The sample (n = 450) was gathered by using convenient sampling techniques via distributing online questionnaires. The data were analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) to confirm the goodness of fit of the model and hypotheses testing. The study analyzed that there isno significance of online relationship communication, online interactive communication, methods for prioritization of OMC for future potential of OMC. However online advertising, online public relations, mobile communication, prioritization of OMC have significant direct or indirect effect on future potential of OMC. The findings illustrated that online advertising that includes online display advertisement, banners or video advertising, Search engine advertising, and online application and optimizing the online public relationship can drive customers to purchase condominiums in Thailand. The results of this research do not completely represent all customers who have intentions to purchase condominiums in Thailand, and the research factors do not cover all possible variables. The study have shown the importance of online marketing communication priorities for real estate companies and help businesses to develop online marketing communication approaches in their decision making process. The study represents original findings to investigate and examine the influences on online marketing communication potential priorities for Chinese Gen X and Gen Y customers purchasing condominiums in Thailand, and thus adding in to a green field of lacking in theory as well as concrete instructions.