Browsing by Author "Suppasit Sornsri"
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ItemAntecedents and Consequences of Relationship Quality: A Study on Private Hospitals in Thailand(Assumption University, 2015) Suppasit Sornsri ; Assumption University. Martin de Tours School of Management and EconomicsThis study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospitals and their outpatients. Previous studies have developed relationship quality dimensions mostly in the "want to" aspect and tested their models in various B2B and B2C contexts. However, in a number of long-term relationships, "ought to" and "have to" aspects of a relationship are also important in helping the longevity of the relationship in spite of dissatisfaction in the relationship. Unfortunately, very few empirical studies on relationship quality have captured such dimensions. Therefore, I set out in this paper to study these issues. The questionnaire survey data were gathered from 478 outpatients of a total of four private hospitals in Bangkok, Thailand. The results show that knowledge about patients has the most significant relationship to trust and patient switching risks have the most significant association with both inertia and dependence. The variation in trust explains the most among all the dimensions of relationship quality. Trust and inertia have positive effects on constructive feedbacks and revisit intention. Trust may also discourage switching intention while dependence positively affects revisit intention.
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ItemAntecedents and Consequences of Relationship Quality: An Exploratory Study on Hospitals in Thailand( 2015-01) Suppasit SornsriThe focal construct in this study is the relationship quality between the hospitals and the patients. The previous studies had developed relationship quality dimensions mostly in terms of “want to” aspect and tested their model in various B2B and B2C contexts. However, in several long-term relationships, “ought to” and “have to” aspects of relationship are also important in helping create the relationship longevity in spite of dissatisfaction in the relationship. Very few empirical researches on relationship quality have captured these dimensions. The objectives of this study were to explore the dimensions of relationship quality by using the Investment Theory (Rusbult, 1980); to explore the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985); and to explore the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The in-depth interviews were conducted with 25 respondents who usually visit the same hospital. Trust, inertia, and dependence were found to be the dimensions of relationship quality. The results also found that the antecedents of relationship quality included doctor expertise, knowledge on patient, patient familiarity, perceived hospital image, doctor effective communication, patient switching risks, and hospital alternative scarcity. The three consequences of relationship quality revealed from the in-depth interviews included constructive feedback, revisit intention, and switching intention. All these antecedents and consequences were also found supported in previous literatures.
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ItemDeveloping and testing relationship quality model: the context of undergraduate business programs in ThailandThe purpose of this study is to develop a concept of the dimensions of relationship quality for students and lecturers, using the Investment Theory. The determinants of relationship quality drawn from the Social Exchange Theory and their outcomes were investigated. Past studies examined relationship quality in various contexts, yet were limited in higher education. Relationship quality dimensions are evolving and mostly capture only “want to” and “ought to” stay in relationships, hence, this study added a “have to” aspect. This study adopted in-depth interviews and a self-administered questionnaire. The 459 useable data from undergraduate students of the international day-program in business of three purposively selected universities were analyzed. This empirical study has found that students’ trust, gratitude, and dependence represent comprehensive dimensions, as justified by the three aspects of relationship based on the Investment Theory, of relationship quality. Effective communication was the most significant predictor of trust. Functional quality was the most significant predictor of gratitude. Mentorship was the strongest predictor of relationship quality. These findings contribute that the Social Exchange Theory can be used to explain the reasons for strong student relationships. Accordingly, higher education institutions are recommended to sustain the effective communication, functional quality, and mentorship qualities of their lecturers.
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ItemThe possibility of applying the philosophy of sufficiency economy in organizational purchasing( 2016-12) Suppasit SornsriThe main objective of this research is to explore the possibility of applying the Sufficiency Economy Philosophy in purchasing of the organizations. The Sufficiency Economy Philosophy is initiated by His Majesty the King Bhumibol Adulyadej of Thailand. The philosophy reflecting the principle of Thai culture is a method of development on the three foundations of moderation, reasonableness, and self-immunity. These three bases are performed with the provision of knowledge and integrity as well as the intelligence and perseverance leading to the true happiness or progress of the organization. The philosophy has been increasingly recognized. Thailand’s Eleventh National Economic and Social Development Plan (2012–2016) has included this philosophy as a guideline for private and public sectors. Noticeably, there are many studies and research on the Sufficiency Economy Philosophy in various areas including individual levels, public and private sector levels. Purchasing as a strategic sourcing contributes a great deal in the organizations. Strategic sourcing emphasizes the four elements of strategic orientation, cross-functional team, process-driven approach, and supply base management. Purchasing is one of the most important logistics activities, as an original upstream function of the supply chains. In addition, it is also closely related to other logistics activities such as transportation, customer service, etc. Literatures reveal several actions and strategies in purchasing that are consistent with the Sufficiency Economy Philosophy. In spite of several research on this philosophy, there is a limited number of studies focused mainly on the application in organizational purchasing. Therefore, these provide a good venue for this research. This research investigates how organizations can use the Sufficiency Economy Philosophy in purchasing activities. As for the methodology, firstly the researcher reviews the literatures from books, articles, and research on the ‘Philosophy of Sufficiency Economy’, strategic sourcing and sustainable sourcing in order to analyze the linkage of the Philosophy of Sufficiency Economy and purchasing. Secondly, document analysis is used as a qualitative research method, which the documents such as the annual reports of the companies that adopt the Sufficiency Economy Philosophy are investigated to evidence such a linkage. The finding section proposes the conceptual model for purchasing based on the Sufficiency Economy Philosophy. The model expects that the three foundations and the two conditions of the philosophy can be applied with organizational purchasing. Finally, further research directions and limitations are discussed.