Browsing by Author "Theingi, Hla"
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    Extended UTAUT2 model on factors influencing of mobile commerce acceptance in Yangon, Myanmar
    (Bangkok : Assumption University, 2019) Lin, Jaw ; Theingi, Hla
    Today, wireless telecommunication is well designed and there is significant evidence on the critical growth of wireless technologies in developing countries including Myanmar. However, the usage of mobile services and transactions such as mobile payment, mobile wallet, electronic business are still low in Myanmar. This research attempts to investigate the factors influencing Mobile Commerce acceptance in Yangon, Myanmar and examines the differences in acceptance level among three generation groups (Generation X, Generation Y and Generation Y). A conceptual framework was developed based on an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) for M-Commerce, and two additional variables such as disturbance concerns and perceived trust on behavior intention on use of M-commerce. A survey data was collected from 405 the respondents who owned the mobile phone with M-Commerce knowledge in Yangon, Myanmar by using judgmental, quota and convenience sampling methods. The Simple and Multiple Linear Regression and One-Way ANOVA were used. Findings indicated that the five independent factors such as performance expectancy, social influence, facilitating conditions, price/value, habit from technology acceptance theory positively significantly influence the behavioral intention towards MCommerce acceptance. The two extended variables such as disturbance concerns negatively significantly, and perceived trust positively significantly influence the behavioral intention towards M-Commerce acceptance. Among significant factors, habit is the most influencing on M-Commerce acceptance and Generations such as X and Y are sensitive on trust while using M-Commerce.
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    Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon)
    (Bangkok : Assumption University, 2019) Aye, Yin Thu ; Theingi, Hla
    In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking effectiveness. In this research, the relationship between owner-managers’ networking behaviors and network resources, and network resources and sustainable competitive advantage of SMEs in Myanmar (Yangon) are examined. Differences among the types of SMEs (manufacturing, trade and service) to acquire network resources and achieve sustainable competitive advantage are also observed. Purpose: The main purpose of this paper is to identify the importance of networking behaviors of owner-managers and network resources in attaining sustainable competitive advantage of SMEs in Myanmar. Design and Methodology: This study applied multiple regression, simple linear regression and One-way ANOVA to analyze the data of 310 SMEs in Yangon. By using judgmental sampling, quota sampling and convenient sampling from manufacturing, trading and service sectors are surveyed. Findings: According to the direct relationship between networking behaviors (proactiveness, commitment, strategy and openness) and network resources, it is found that three of four hypotheses are significant at 0.95 confident intervals with R square of 0.65. For the direct relation of network resources to sustainable competitive advantage, it is significantly related with the p value less than 0.5 and R square of 0.1. Research Limitation / Implications: Not all SMEs are registered and only 55% of SMEs are registered in the data base of the study. Thus the outcome might not be generalizable enough for all SMEs in Yangon. Practical Implications: SME owner-managers can realize effective networking behaviors, networking channel to acquire resources and sustain their competitive advantage by exploiting these network resources. Moreover, SMEs can overcome resource-deficit nature by networking and maintain employment rate and create jobs by achieving sustainable competitive advantage. Originality / Value: The paper provides the importance of networking, network channels and resources in attaining sustainable competitive advantage of SMEs.
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    Logistic Competitiveness and Export Performance: The Case of Myanmar Fresh Produce
    ( 2015) Theingi, Hla
    Agriculture sector is the mainstay of the Myanmar economy accounting for 60 percent of the GDP and employing 65 percent of the labor force. Thus agriculture sector’s competitiveness is imperative for Myanmar’s economy. Agriculture sector’s competitiveness depends largely on logistic competitiveness of the country since logistic costs contribute 20% of the total cost of production. According to the World Bank Logistic Performance Index (2014) Myanmar rank 145 out of 160 countries with logistic efficiency of 40% of the best performer; Germany. Thus this article reviews logistic challenges faced by Myanmar agribusiness firms especially agriculture fresh produce suppliers and highlights the impact of logistic challenges on Myanmar fresh produce exports. This article also proposes the efforts to be undertaken by all stakeholders involved.
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