Browsing by Author "Thitaporn Kunamart"
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    Covid-19: factors that impact on employee performance when working from home
    ( 2022) Thitaporn Kunamart ; Mai, Le Thi Anh
    In the time of Covid-19 pandemic period, working from home (WFH) has proven an effective countermeasure overcome the spread of disease, while enable the business continuation. The purpose of this study was to identify the motivation factors that impact the performance of employees while working at home during the pandemic.Method/Approach: The in-depth interview was conducted with 10 respondents from three countries (Thailand, Japan and Vietnam) of different age, educational level, geography, and occupation, who have more than a year of experience switching between working from home and working in an office Findings: Environment, time management, and reward are the major factors that have a significant influence on working performance; additionally, labor intensity and job security are the variables that have the weakest relationship with employee performance when working from home respectively. The researchers also gave several implications to enhance employee performance for both organizations and workers based on the study results.
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    Factors affecting customer decision making on “Chapter” E-Publication purchase in Thailand
    (Bangkok : Assumption University Press, 2021) Thitaporn Kunamart ; Preecha Methavasaraphak
    While physical book industry is declining, E-Publication industry is developing. New format of E-Publication is out in the form of Chapter E-Publication. However, with limited capital, it should be considered whether investing in Chapter E-Publication platform would be wiser, or other traditional platforms should be pursued. This research aimed to discover the factors affecting customer decision making on Chapter E-Publication, as well as whether customers would considered repurchase the same story in different formats in Thailand. Using quantitative surveys from 396 respondents who experienced purchasing Chapter E-Publication who lived in Thailand, descriptive, correlation, and regression analyses were done. From the analysis, the researcher found that there were five factors that affected the purchase decision of Chapter E-Publication, which are Price, Perceived Ease of Use, Customer Review, Trust, and Perceived Usefulness, respectively. The result could be explained that 71.2% (R2 = .712) of the variation affect in purchase decision of the Chapter E-Publication. In addition, people also had tendency to purchase another format of the publication for the collection purpose. Few recommendations were made for publisher and platform owners to take into consideration for way to survive and maintain long-term sustainability with the customers.