Browsing by Author "Vikanda Pornsakulvanich"
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ItemAn analysis of personality traits and learning styles as predictors of academic performance(Assumption University, 2012) Vikanda Pornsakulvanich ; Nuchada Dumrongsir, jt. auth ; Pair Sajampu, jt. auth ; Suppasit Sornsr, jt. auth ; Surej P. Joh, jt. auth ; Tipa Sriyabhan, jt. auth ; Chatkaew Nuntapanic, jt. auth ; Chulamani Chantarawand, jt. auth ; Parichart Wongweeranoncha, jt. auth ; Smith Jiradilo, jt. auth ; Assumption University. Office of the Vice President for Advancement. Public Relations Department
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ItemExploring bloggers' motivation and behavior in Thailand( 2009-06) Nuchada Dumrongsiri ; Vikanda PornsakulvanichBlogs have evolved exponentially as a global phenomenon where scholars have attempted to answer why and how people use blogs. An active weblog requires a long-term commitment and much effort from a host to frequently update the contents as well as from users to regularly interact with the webblog. Thus, an investigation on what motivate people to blog interactively may help us develop and promote blog usage to fulfill various needs of the users better. This study serves two purposes: (a) to discover the reasons why people blog and (b) to investigate the relationships of how motives influenced blog usage. Different from previous research, this study used both qualitative and quantitative approaches to explore blog motivations directly from users. The findings revealed five blog motives: new friendship, relationship maintenance, passing time, social influence, and self-expression. Relationship maintenance, new friendship, and passing time were significant predictors of length and duration of blogging. Gender differences were significant in relationship maintenance motive and time spent on blogs.
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ItemPersonality traits and demographic profile predicting social networking site usage in Thailand( 2012) Vikanda Pornsakulvanich ; Nuchada DumrongsiriThe present study examined the influence of the Big Five personality traits (i.e., Emotional Stability, Extraversion, Openness to Experience, Agreeableness, and Conscientiousness) on the amount of social networking sites (SNSs) usage, and the differences in time spent on SNSs among people who were in different age and gender groups in Thailand. This study employed a cross-sectional design using the purposive sampling to collect the data. Participants (N = 397) who have used social networking websites: Facebook, Twitter, and YouTube were participated. Three hypotheses and three research questions were posed. Overall, personality traits predicted time spent on SNSs. The findings showed a positive relationship between Extroversion and a negative relationship between Emotional Stability and Conscientiousness and the overall time spent on social networking sites. People who scored high on Extroversion and low on Emotional Stability and Conscientiousness tended more to spend time using SNSs. In addition, the main predictors of time spent using SNSs and Facebook were Extroversion and Emotional Stability. Moreover, there were significant differences in demographic characteristics and time spent on SNSs. Females would spend more time than males using Youtube. Younger people were more likely to spend time on SNSs, Facebook, and Youtube than were older people. The investigation of the present study extended our understanding of personality and SNSs usage in Thailand and supported the Big Five framework and past research on the associations among personality, demographic characteristics, and time spent on social networking sites.
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ItemTelevision portrayals of ethnic minorities in the United States : the analysis of individual differences, media use, and group indentity and vitality(Assumption University, 2007) Vikanda Pornsakulvanich ; Assumption University. Office of the Vice President for Advancement. Public Relations Department
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