Browsing by Author "Xu, Ping"
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    Application of task-based learning in teching business Chinese reading in Thailand
    (Assumption University Press, 2009) Xu, Ping ; Assumption University. Graduate School of Education
    Task-Based Learning (TBL) has been attracting the attention of researchers and language teachers for many years. However, far less research has been carried out as to whether TBL works for teaching Business Chinese Reading. This study aims to offer a unique contribution by integrating a discussion of TBL pedagogical principles with descriptions of their application to teaching Business Chinese Reading. This study uses the basic principles and main ideas of TBL as the foundation and combines the specific characteristics of Business Chinese Reading. Integrating both quantitative and qualitative approaches, this study examines the knowledge and application of TBL among Assumption University students who study Chinese as a second language. To testify TBL is more effective than traditional teacher-center instruction, an experimental study is carried out in the research. The research subjects consisted of 54 senior students in Business Chinese Department of Assumption University. Students in both experimental group and control group received a pretest during the week before instruction began, and they also received a post-test during the week after instruction concluded. From the analysis it is easy to get the conclusion that TBL used appropriately in teaching Business Chinese Reading is helpful in improving students' reading skills.
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    Understanding Chinese buying behavior in purchase intention towards luxury goods in China underthe COVID-19 pandemic
    (Bangkok : Assumption University Press, 2022) Xu, Ping ; Chompu Nuangjamnong
    The purpose of this study is to understand Chinese purchase intention towards luxury products under COVID-19. This research exploresthe factors that Chinese purchase intention by using secondary data analysis, and an archival study approach. This study has been using five frameworks from previous studies to create a new conceptual framework. The results providedfactors that impact Chinese purchase intention towards luxury products under COVID-19. The research found that social influence, physical vanity, and luxury brand perceptions are the factors that affect purchase intention. This study has limitations because behavioral intentions may change after the COVID-19 pandemic is over. This survey is conducted in China, and whether the consumers lived in different cities had a large significant effect on their buying behavior. This study is about the important influencing variables that affect the Chinese’s purchase intention towards luxury products during under pandemic.