Browsing by Author "Zhang, Xueyong"
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ItemAnalysis on influencing factors of art application behavior of comprehensive materials among art undergraduates in Chengdu CollegesPurpose: The purpose of this investigation was to explain the affecting factors of the undergraduate students in art major using comprehensive materials for creation in Chengdu. Perceived Usefulness, Perceived Ease of Use, Social Influences, Subjective Norms, Attitude Toward Using, Behavioral Intention, all these six variables have a direct or indirect effect on Behavior, the ultimate goal of the study, so the framework of this study consists of the above 7 variables. Research design, data and methodology: The determinants of the study are adapted from three core theories, namely, theory of planned behavior (TPB), technology acceptance model (TAM) and flow theory. The questionnaire was used as a tool to collect quantitative data. The researcher selected 900 students from five universities in Chengdu to conduct a questionnaire survey. Confirmatory factor analysis (CFA) and the structural equation model (SEM)was used to measure and test the questionnaire data. Results: The results of this paper show that perceived usefulness is the direct factor that affects art majors' attitude toward using comprehensive materials, while perceived ease of use has no significant impact on it. Among other factors, students’ attitude toward using comprehensive materials has been proved to have impact on behavioral intention, and social influence and subjective norms have a significant impact on students' behavioral intention of using comprehensive materials, and behavioral intention directly affects the final behavior. Conclusions: The data shows that the artistic creation of comprehensive materials is widely applied in colleges and universities. Students' use of comprehensive materials is mainly influenced by the perceived usefulness of it, and students’ attitude toward using, behavioral intention are the biggest factors influencing their final behavior.
ItemInfluencing factors of artistic postgraduates' behavior of comprehensive materials art creation in ChengduThis study explores the factors influencing the artistic creation behavior of comprehensive materials among postgraduate students majoring in art in Chengdu, China. This paper assumes that students' final creative behavior is determined by Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Social Influences (SI), Subjective Norms (SN), Attitude Toward Using (ATU), and Behavioral Intention (BI). The determinants of this study are taken from three core theories; namely, planned behavior Theory (TPB), Technology acceptance model (TAM) and flow theory. The researchers used quantitative methods for the analysis and used judgmental and quota sampling as a convenient sampling tool to identified 500 data of the postgraduates at five target universities. In this paper, structural equation model (SEM) and confirmatory factor analysis (CFA) are used to analyze the model fitting, the reliability and validity of variables to ensure the rationality of the hypothesis. The preliminary results show that attitude toward using has the strongest positive and significant influence on behavioral intention, followed by social influence and subject norms. The direct relationship between perceived ease of use and behavioral intention is not significant while the results show that perceived usefulness has a great influence on individual's attitude toward the use of comprehensive materials. Finally, behavioral intention determines the actual behavior of using comprehensive materials by art majors in Chengdu, China. Analysis results show that the comprehensive material widely used in the artistic creation of students, weather students use comprehensive materials to create was mainly affected by PU and SN, in addition, social influence, attitude toward using and behavior intention in different extent, also affect the use of the behavior, so the professional art universities should attach importance to the comprehensive materials course education settings, and improve students' effective cognition of comprehensive materials art.