Browsing by Author "Zhang, Yan"
Results Per Page
ItemInvestigating key antecedents of logistics services quality towards customer satisfaction and loyalty among ecommerce: a case study of home appliance retailing delivery in ChinaThe purpose of this study is to explore the relationship among online logistics service quality (OLSQ), service price ( SP), customer satisfaction (CS) and loyalty (LY) in B2C ecommerce retailing. Furthermore, the study established eight dimensions to evaluate and analyze the relationship among online logistics service quality. Drawing upon a sample of 435 respondents and worked within the framework of structural equation modeling ( SEM) . Finally, the result indicated that OLSQ, SP statistically influenced CS. Similarly, there is a significant positive relationship between OLSQ and LY, CS and LY.
ItemA Study of Factors Affecting Purchase Intention on Mobile Shopping Towards Tmall.com of University Students in Kunming, ChinaThis study aims to examine critical determinants (perceived enjoyment, perceived ease of use, social influence, trust, perceived cost, perceived enjoyment, and personality variables in terms of innovativeness, affinity, and compatibility) of Chinese university students’ intentions to use mobile shopping services toward Tmall.com, the largest B2C website in China. The researcher surveyed 450 respondents from university students in Kunming city, China. The data was analyzed by simple linear regression and multiple linear regression analysis. The findings demonstrated that perceived enjoyment, perceived ease of use, social influence, trust, perceived cost, perceived enjoyment, and personality variables in terms of innovativeness, affinity, and compatibility all have positive and significant influence on mobile shopping intention towards Tmall.com in Kunming, China. This study not only try to propose an extension of TAM (technology acceptance model), but also analyzed the influence of personality variables on mobile shopping intention. The study provides implications for mobile shopping retailers and marketers in designing mobile shopping services based on consumers’ perception of new shopping channel and help to them to offer the mobile shopping services which meet consumers’ quality expectations.