Browsing by Author "Zhang, Yue"
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    A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China
    ( 2015-08) Zhang, Yue ; Sirion Chaipoopirutana
    The propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The research model was tested with data from 420 of Jingdong’s customers in Nanjing, China. The author tested the hypotheses through simple regression analysis and multiple regression analysis based on the survey. Data were collected using convenience approach. Data collected from 420 valid respondents provided support for all hypotheses. The results show that trust, customer satisfaction and attitude towards the website have positive impacts on revisit intention and repurchase intention. Trust was positively related to customer satisfaction and attitude towards the website. This research suggests that online vendors should invest in methods that strengthen trust, customer satisfaction and attitude towards the website such as Jingdong should make an appropriate introduction of products and Jingdong should differentiate their products and services from other online business companies.