Journal Articles

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The ODI impact of leadership styles, shared values and skills on employee satisfaction elements and employee engagement : a case study of a mid-size company in Thailand

(Assumption University, 2010) Udomsak Soponkij ; Assumption University. Graduate School of Business
The effectiveness of sex appeal advertising vs. cause-related advertising

(Assumption University, 2010) Ledesma, David Michael M. ; Assumption University. Graduate School of Business
A study of the relationship between leadership styles and employee job satisfaction at Islamic Azad University Branches in Tehran, Iran

(Assumption University, 2010) Hamidifar, Fatemeh ; Assumption University. Graduate School of Business
Foreign direct investment and Thailand's color-coded politics : the Thai paradox-will it endure?

(Assumption University, 2010) Dautrey, Jean ; Assumption University. Graduate School of Business
Extranet or the too-little-known linchpin of globalization

(Assumption University, 2010) d' Argoeuves, Thierry de Gorguette ; Assumption University. Graduate School of Business
The rise of an apparatgeist : factors affecting Bangkok-based consumers' purchase intention for smartphones

(Assumption University, 2012) Thokchom, Rabi Singh ; Assumption University. Graduate School of Business
The relationship between service quality, customer, satisfaction, trust, and commitment : a case study of Fudian bank's customers in Kunming, Yunnan, China

(Assumption University, 2012) Jiali, Ma ; Assumption University. Graduate School of Business
Visitors' views of China West Film Studio's tourist business based on their movie-social lifestyle

(Assumption University, 2012) Wang, Shan Shan ; Assumption University. Graduate School of Business
Factors affecting the purchase intention of household water-saving products in Lanzhou, China

(Assumption University, ) Feng, Qianli ; Assumption University. Graduate School of Business
The initial impact of organization development interventions on performance management, employee motivation, job satisfaction and employee performance at a Thai SME

(Assumption University, 2012) Archaree Phiphadkusolkul ; Assumption University. Graduate School of Business
Aspects of Chinese consumer behavior in buying foreign branded products : a case study of dove chocolate, at CR vanguard hypermarkets in Xi'an City, Shaanxi province, China

(Assumption University, ) Wu, Rui ; Assumption University. Graduate School of Business
Factors influencing the repurchase intention of Thai female customers toward Korean cosmetics in Bangkok

(Assumption University, 2012) Rossarin Wangwiboolkij ; Assumption University. Graduate School of Business
A study of relationship between customer satisfaction and customer loyalty toward an economy hotel chain in Guangzhou, China

(Assumption University, 2012) Sun, Shie ; Assumption University. Graduate School of Business
The impact of OD intervention on the factors of job characteristic, career opportunities & advancement, salary & benefit, and managers' leadership style that influence job satisfaction and nurse retention in two private hospitals : a case study

(Assumption University, 2014) Kanjana Songsern ; Assumption University. Graduate School of Business
Developing high performance teams through learning organization practices in an insurance organization : a case study of CNT company

(Assumption University, 2014) Pongpanu Damrongsiri ; Assumption University. Graduate School of Business
Localization : an adaptive transitional process for leadership capability development in a multi-local company

(Assumption University, 2014) Narumol Sinhaseni ; Assumption University. Graduate School of Business
Action/leadership logics and action inquiry for personal and organization development with diverse groups

(Assumption University, 2014) O'Loughlin, Douglas ; Assumption University. Graduate School of Business
Implementing the action-plan training model to enhance employees' competencies : a hotel case study

(Assumption University, 2014) Ong-Art Boonpektrakul ; Assumption University. Graduate School of Business
The initial impact of organization development intervention on relationships between job stress, job satisfaction, and job performance : a case study of St. Gabriel's College, Bangkok, Thailand

(Assumption University, 2014) Prasit Chaiphuak ; Assumption University. Graduate School of Business
The impacts of tourism and local residents' support on tourism development : a case study of the rural community of Jeongseon, Gangwon Province, South Korea

(Assumption University, 2012) Choi, Sun Hee ; Assumption University. Graduate School of Business