Articles

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    Bank CG and Basel III
    (Manager 360 Monthly Magazine, 2011-01-10)
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    How exporters' and intermediaries' resources influence export performance
    ( 2011) Theingi
    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their intermediary resources and their own internal marketing capabilities to a greater extent than lower performing clusters. Practical implications: The findings are particularly important for resource-constrained SMEs, as they need to focus on developing marketing apabilities and choosing intermediaries with a high level of experience and knowledge for their particular export market. Originality/value: This research confirms the applicability of RBV in export literature extending current RBV theory. The findings in the paper indicate that the availability of firm resources as well as intermediary resources are important in determining export performance in an export-driven Thai economy. Research highlights: The impact of firm resources and intermediaries resources on export performance was investigated. High performing firms used more intermediaries resources and own marketing capabilities. It is important to choose the intermediary with high level of knowledge and experience. Both firm resources and intermediary resources are important in determining export performance.
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    Social capital in Southeast Asian business relationships
    ( 2008) Theingi ; Yokfar Phungphol
    Social capital is the glue and the lubricant facilitating network behavior [Anderson, A. & Jack, S. (2002). The articulation of social capital in entrepreneurial networks: a glue or a lubricant?. Entrepreneurship & Regional Development, 14, 193-210.]. The purpose of this paper is to add to the current literature on social capital by investigating social capital structures, opportunity, motivation and ability within export relationships in Thailand. We conceptualize social capital following Adler and Kwon [Adler, P. & Kwon, S-W. (2002). Social Capital: Prospects for a New Concept. Academy of Management Review, 27 (1), 17-40.] and use interview data to further explore the construct. Our results indicate that the social structures from which social capital is drawn are not independent for large overlaps are present. Opportunity, motivation and ability are linked with a common thread of trust. The research highlights implications for managers wishing to develop social capital or use social capital as a marketing strategy.
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    Service quality, satisfaction, and behavioural intentions : a study of low-cost airline carriers in Thailand
    ( 2009) Theingi
    Purpose - The purpose of this paper is to examine the relationships among the constructs of service quality, satisfaction, and behavioural intentions in passengers of three low-cost carriers (LCCs) offering airline services in Thailand. Design/methodology/approach - A large sample of 1,212 passengers who had travelled on LCCs in Thailand in the preceding 12 months is surveyed to test four hypothesised relationships among the constructs of service quality, satisfaction, and behavioural intentions using structural equation modelling (SEM). Findings - The study finds that the order of importance of the dimensions of service quality tested here is: flight schedules; flight attendants; tangibles; and ground staff. Passenger satisfaction with these service-quality dimensions is found to be very important in explaining behavioural intentions. Satisfied passengers are mostly influenced by the schedule. Such customers engage in positive word-of-mouth communication and have high repurchase intentions. Dissatisfied passengers prefer to change airlines, rather than provide feedback to the LCCs. Research limitations/implications - The study has not definitively established causality among the constructs of service quality, satisfaction, and behavioural intentions. Moreover, satisfaction is based only on service quality. Future research should examine the causality and other possible satisfaction factors. Practical implications - Managers of LCCs who have not traditionally placed a high priority on quality should be aware of the importance of service quality and passenger satisfaction in determining the behavioural intentions of passengers of LCCs. Originality/value - The study provides an example of the use of a revised set of SERVPERF service-quality dimensions. The study also posits passenger satisfaction and behavioural intentions in a single model in the context of LCCs in Thailand.
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    A Cross-Vergence of Consumer Preferences: An Empirical Study of Ethnic Subgroups in Thailand
    ( 2012) Amonrat Thoumrungroje
    Building on Bandura’s (2002) social cognitive theory and Phinney’s (1993) three-stage model of ethnic formation, this study explores the trends towards cross-vergence of consumers’ demand in the globalization era. The results from an exploratory factor analysis aiming to identify the underlying benefits that consumers of three different ethnic subgroups in Thailand have towards a non-ethnic consumer product confirms the crossvergence thesis. Thus, both sociology and psychology literature complements each other in explaining both the convergence and divergence in consumers’ preferences nowadays. Finally, this paper advocates that an in-depth understanding of cultural dynamics is crucial for scholars to advance theories as well as for practitioners to properly address consumers’ needs.
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    The Perceived Ethicality and Efficacy of Fear Appeals: The Use of Graphic Warning Labels in Thailand
    ( 2012) Amonrat Thoumrungroje
    Despite the noted persuasive effects of fear appeals in public health campaigns, there are criticisms of the ethicality of such appeals because they may create unnecessary concerns among audiences. This study examines the perceived ethicality of strong and mild fear appeals and their effect on attitude toward the package, attitude toward the product, and intention to change behavior in the context of an antismoking campaign launched in Thailand. A between-subjects experimental design involving 205 Thai smokers was implemented to measure the effects of "strong" and "mild" graphic warning labels (GWL). Results indicate that the "strong" fear appeal is considered unethical, yet, effective in creating unfavorable attitudes toward the cigarette package and toward cigarettes. Interestingly, although the strong fear appeal prompted the highest intention to quit smoking, as compared to that stimulated by the mild fear appeal, intention to quit smoking is at a low absolute level.
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    Foreign-Branding, Product Evaluations, and Brand Image: An Experiment on Brand Pronunciation in Thailand
    ( 2012) Amonrat Thoumrungroje
    The use of foreign branding has become a popular strategy to employ on local products. A betweensubjects experimental design involving a total of 80 Thai participants was conducted to examine the effects of foreign branding on consumers product evaluations and attitudes toward the brand. Foreign branding was manipulated as English and Thai pronunciation of six fictitious brand names. The results indicate that English pronunciation fostered higher perceptions of product hedonism, regardless of whether the product is actually hedonic, hybrid or utilitarian, suggesting that such foreign branding may offer inherently greater emotional meaning across all product types as compared to Thai brands. Furthermore, English pronunciation created more favorable overall attitudes toward the brand and brand name as compared to the Thai pronunciation across all three product types.
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    Patent Alchemy: The Market for Technology in US History
    ( 2013) Dhanoos Sutthiphisal
    The literature on inventors has traditionally focused on entrepreneurs who exploited their ideas in their own businesses and on researchers who worked in large firms' R&D laboratories. For most of US history, however, it was as common for inventors to profit from their ideas by selling off or licensing the patent rights. This article traces the different ways in which inventors resolved the information problems involved in marketing their patents. We focus in particular on the patent attorneys who emerged during the last third of the nineteenth century to help inventors find buyers for their intellectual property.
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    Corporate Governance, Violations and Market Reactions
    ( 2013) Visit Phunnarungsi
    We test the relation between firm-level corporate governance and the market reaction to announcements of violations of rules and regulations by Thai listed firms. We find no significant difference in market reaction when firms with high and low governance scores commit violations. We do find a larger negative abnormal return when firms with low past violation records violate the rules. The market reaction is especially strong, − 8.1% on average, when firms with low past violations and low governance scores commit violations. The evidence suggests that investors rely on a combination of observed behavior (violations) and the firm's formal governance policies to learn about the firm's true governance practices.
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    Exchange Rate and Price: A Granger Causality Test of Consumer Price Index in China
    ( 2012) Bing, Zhu
    The purpose of this study is to examine a causal relationship between changes in exchange rate and changes in price level measured by CPI (consumer price index) in China by applying Granger Causality test, in which three major trading partners of China are chosen: the United States representing North America, European Union representing Europe, and Japan representing Asia. The secondary data, collected from National Bureau of Statistics of China, are for the period of January 2005 to April 2011 that spans the present managed floating exchange-rate period. The results of this study show that there is the causal relationship from changes in exchange rate (US dollar and Japanese Yen to Chinese Yuan) to changes in consumer price index in China. However, there is no evidence showing the causal relationship from changes in consumer price index to changes in exchange rate.
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    Market Timing with GEYR in Emerging Stock Market: The Evidence from Stock Exchange of Thailand
    ( 2012) Nopphon Tangjitprom
    This paper aims to examine whether the market timing strategy with Gilt-Equity Yield Ratio or GEYR can create abnormal returns in Thai Stock market. The trading rules using GEYR are established and switching strategies between bonds and equities are implemented. The out-of-sample profitability of these switching strategies compared with the simple buy-and-hold strategy. The result shows that switching strategies using GEYR can provide higher return but lower risk than buy-and-hold equity portfolio, even after the transactions costs are considered. Although these switching strategies cannot be fully utilized in some types of funds because there are some restrictions under investment policies, the result reveals that switching portfolios can still be more efficient than buy-and-hold portfolios.
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    Propensity to pay dividends and catering incentives in Thailand
    ( 2013) Nopphon Tangjitprom
    The paper aims to measure the investors' demand for dividends in Thailand and examine whether the demand for dividends could link to the firms' decisions to pay dividends. The positive dividend premiums show that investors in Thailand having the preference towards dividend, even though the dividend incomes could be taxed more heavily than capital gain in Thailand. After controlling the effect of 1997 Asian Crisis, there is the evidence to support the catering theory of dividends.
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    Content Analysis of Wiki Discussions for knowledge Construction: Opportunities and Challenges
    ( 2012) Vasa Buraphadeja
    Research on several aspects of asynchronous online discussions in online and hybrid courses has been successfully conducted using content analysis in the past. With the increase in Web 2.0 and social media use in education, research on knowledge construction within newer virtual environments like blogs or wikis is just emerging. This study applies a well-known model of content analysis for knowledge construction to an educational wiki environment. Twelve graduate students’ contributions to a wiki in a 14-week on-campus course on Web 2.0 technologies in education are analyzed. Results indicate that the wiki platform fosters collaborative knowledge construction and that is necessary to develop new frameworks to analyze content in new learning environments. Wiki environments provide opportunities for researchers to capture the process of collaboration, knowledge construction, and meta-cognition.
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    Unlocking Effect of Education
    ( 2013) Peerawich Thovirijavej ; Vorapitchaya Rabiablok
    This paper illustrates the benefit of evaluating the effect of education on income using education level rather than years of schooling. The result indicates that an extra year of advance education is worth more than an extra year of basic education.Our findings contradict with past research articles that find evidence of diminishing return to education but are consistent with Becker's[2] and Schultz's[9] claim that the positive effect of education on income is not uniform. Ultimately, our findings offer guideline for nation’s education financing policy.
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