AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era: Vol. 2, No. 1 (2021)
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ItemThe relationship between working capital management and business performance in publicly listed Thai automotive companiesThailand’s automotive industry has a tendency to grow because it is a group of industries that the Thai government has continuously promoted and the main industry for the country’s export products. Therefore, companies in the automotive industry should have good working capital management. This is because it is an industry that purchases raw materials to produce products, stores finished goods for sale, and sell to both domestic and international markets. This process involves buying on credit, storing of goods, selling on credit and investing the money. These processes will affect the business performance if the company spends too much or too little time to collect receivables, stock up inventories and pay their creditors. Therefore, the purpose of this study is to investigate the relationship between working capital management (WCM) and business performance of 17 companies in the automotive industry listed in The Stock Exchange of Thailand (SET) by using the financial statements from 2016-2020. This study uses a quantitative method using Multiple Regression Analysis tools on panel data. Results of this study found that working capital management has a relationship with business performance in the automotive industry listed in the SET.
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ItemFactors influencing generation Y investors when choosing a broker firmThis research examined the factors influencing generation Y investors when choosing a broker firm of generation Y in Bangkok. The researcher used the multiple linear regression and the Pearson correlation coefficient for statistical tests to test the relationship and differences between dependent and independent variables. Therefore, the research used questionnaires to collect data from generation Y investors. A total of 290 generation Y investors were collected as the sample of the study. There are two variables considered, the dependent variable is generation Y investor’s decision and the independent variables are credibility, reliability, understanding clients, scale of the firm, and service offers. The results of Multiple linear regression analysis showed that these four factors, credibility, reliability, understanding clients, service offers has a statistically significant influence towards generation Y investor’s decision. They are indicated that credibility, reliability, and understanding of clients are significant whereas scale of the firm is not significant. Lastly, the results of Pearson correlation coefficient showed that there is a statistically significant correlation between these four factors, credibility, reliability, understanding clients, scale of the firm and selecting a brokerage. Then, there is a relationship between and selecting a brokerage firm. However, there is no relationship between scale of the firm and selecting a brokerage firm.
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ItemAdoption of online classes during COVID-19: an institution’s investigation on perception & behavioral intentionIn the advent of COVID-19, there is abounding curiosity whether the shift to online classes is effective. Moreover, as to which factors affect effectiveness, would become important for policymakers, stakeholders, and administrators currently mitigating educational disruption. As for Rajamangala University of Technology, Tawan-ok (RMUTTO), factors encouraging positive perception and behavioral intention towards adoption of online classes were explored among its learners and lecturers. These factors were adopted from the Unified Theory of Acceptance and Use of Technology model (UTAUT), sample responses were analyzed through the Exploratory Factor Analysis & Structural Equation Modeling; and results were shown among factor relationships. Performance Expectancy & Facilitating Conditions influenced Attitude, and Effort Expectancy & Social Influence influenced Behavioral Intention – in both groups. Performance Expectancy over Behavioral Intention and Social Influence over Attitude were especially significant among learners; while, Effort Expectancy on Attitude was particularly significant among lecturers. Also, a disconnect among Facilitating Conditions & Behavioral Intention, and surprisingly, Attitude & Behavioral Intention were shown in this study. Furthermore, their current adoption was implored. Both groups felt that the current policy was necessary, beneficial but, to an extent, not practical. Both groups believed challenges were related to paucity and capacity in running online classes. Learners specifically addressed future issues in online learning related to its effectiveness, and lecturers emphasized its equity in online teaching – if classes were to resume online much longer. Practical implications of this study in technology acceptance would contribute significantly towards better adoption of online classes during this outbreak.
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ItemDevelopment of a model of technology integration at a K-12 levelThere is no doubt that the way people live, interact, communicate, and conduct business changes dramatically. This change is known as the "digital revolution," which refers to the progression of technology from analogue, electrical, and mechanical tools to the digital tools accessible today. Furthermore, technology has begun to alter education, influencing how learners gain the skill sets required to prepare for future education and a profession and how educators use digital technological instructional strategies to educate. Various studies have been published that address the challenges to technology integration and, of course, the efficacy of technology in the classroom. This research attempts to develop a method to comprehend the influence of technology integration on educators' teaching performance at a private K-12 school in Hanoi City. The respondents of this study consist of fifty (50) educators who apply educational technology in their teaching. The findings revealed that all with the teaching performance measured, educators were described as very satisfactory. The study's results demonstrated that technology integration had a considerable influence on teaching performance. It is suggested that School Leaders continue to offer programs, seminars, and training workshops on technology integration to improve educators' performance.
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ItemFactors affecting customer decision making on “Chapter” E-Publication purchase in ThailandWhile physical book industry is declining, E-Publication industry is developing. New format of E-Publication is out in the form of Chapter E-Publication. However, with limited capital, it should be considered whether investing in Chapter E-Publication platform would be wiser, or other traditional platforms should be pursued. This research aimed to discover the factors affecting customer decision making on Chapter E-Publication, as well as whether customers would considered repurchase the same story in different formats in Thailand. Using quantitative surveys from 396 respondents who experienced purchasing Chapter E-Publication who lived in Thailand, descriptive, correlation, and regression analyses were done. From the analysis, the researcher found that there were five factors that affected the purchase decision of Chapter E-Publication, which are Price, Perceived Ease of Use, Customer Review, Trust, and Perceived Usefulness, respectively. The result could be explained that 71.2% (R2 = .712) of the variation affect in purchase decision of the Chapter E-Publication. In addition, people also had tendency to purchase another format of the publication for the collection purpose. Few recommendations were made for publisher and platform owners to take into consideration for way to survive and maintain long-term sustainability with the customers.
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ItemFactors influencing college students' choice of takeout vendors–study in Chengdu, ChinaIn today's increasingly fierce competition in the catering industry, the takeout industry also develops rapidly. More and more catering enterprises begin to pay attention to catering delivery. According to the delivery data show that some vendors sell more takeout food than they do in brick-and-mortar stores. Takeout greatly meets the needs of college students, who therefore become the mainstream group in the takeout industry in China. At present, there are various forms in the takeout market, so it is particularly important to study the factors affecting college students' choice of takeout vendors.Based on the Theory of Consumer Behavior and Technology Acceptance Model and previous research review,four factors are identified which are User Review,Price,Delivery Time,and Business Service that influence college students' consumption behavior.Target population is Chinese college students in Chengdu city, China.384 survey questionnaire were collected via online using convenience and snowball sampling.Descriptive statistics and inferential statistics were utilized to describe demographic characteristics and do hypotheses testing. The results showed that user reviews, delivery time, and business service selection had significant effects.According to the research model and conclusion, suggestions are put forward for the development of takeout vendors in college students' market.
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ItemA study of factors affecting purchase intention of high-class condominium of Generation Z Customers in Bangkok, ThailandThis research attempts to study factors affecting purchase intention of high-class condominium real estate of Generation Z customers in Bangkok, Thailand based on online questionnaires. Research design, data, and methodology: The quantitative data are collected via online questionnaires, those questionnaires were distributed to Thai and Non-Thai who are aged between 20-30, income at least above 30,000 baht/month, and accommodate or plan to stay in Bangkok, Thailand within the next 2 years. The researcher collected 400 valid questionnaires and use statistical procedures to analyse the data. Four factors influence the purchase intention of high-class condominium of Generation Z customers in Bangkok, Thailand which include location, financial concern, environmental concern, and perceived value. Result: There are three factors affect purchase intention of Generation Z customers to buy a high-class condominium, and those three factors are financial concern, environmental concern, and perceived value. The result can be explained as the variation of 24.1% (R2 =.241) affecting purchase intention of high-class condominium of Generation Z customers in Bangkok, Thailand. Conclusion: Ye Yang found out that the perceived value is the most important factor which affect purchase intention of high-class condominium of Generation Z customers in Bangkok, Thailand, follow by perceived value, environmental concern, and location respectively.
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ItemProposed E-commerce platform for unredeemed pawned itemsThis work proposes an online platform so called ePawnMart, which is designed specially for trading unredeemed pawned items to allows both the buyers and sellers to meet for accelerate the selling time, fair price of the pawned items for both side of customer and the shop owner. Research design, data and methodology: This study reviews available unredeemed pawned items selling methods, discusses main concerned areas to focus in building new e-commerce, and compare ePawnMart with the other existing platforms. The proposed system starts with the phase of system architecture, system requirements, use cases with use cases diagram, and main business flows with activity diagram. Results: Main features of the proposed platforms are discussed in detail both for buyers and sellers. Moreover, this study also proposes the user interface for both mobile app and websites of the proposed platform. This study does not include the real implementation of the proposed platform, which is recommended to be developed further in the future work. Conclusions: The proposed e-commerce platform would accelerate the growth of pawn shop industry by acting as a middleman who can help both the pawn shops (sellers) and buyers to solve their problems and get benefits.
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ItemStudy effecting of halal logo on ready-to-eat meal towards purchase intention of non-Muslim consumers in BangkokPurpose – This paper aims to determine the effects of halal logo on ready-to-eat meals toward purchase intention of non-Muslim consumers in Bangkok. The factors are halal awareness, halal logo and attitude, which are important factors in affecting the intention of consumers. Research methodology – Data were collected via a questionnaire with a sample of 230 non-Muslim consumers in Bangkok with non-probability sampling, convenience and snowball sampling method. Results – According to the research results, all factors positively impact non-Muslim consumers' purchase intention towards ready-to-eat meal with the Halal logo. Additionally, the research found that non-Muslim consumers have positive attitudes and awareness of the Halal logo similar to those of the Muslim consumers. Although the study focuses on non-Muslim consumers, most of the respondents who participated in the research were Buddhists. Research limitations – The respondents were only limited to Thai nationality in Bangkok. The focus was only on Halal's four variables: Halal awareness, Halal logo, attitude, and purchase intention. Recommendation – This research can support marketing to leverage the understanding of the Halal concept in the food industry to attract Muslim and non-Muslim consumers in domestic and international markets.
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ItemThe relationship of Burmese high school students’ motivation, perception of teachers’ with self-efficacy in learning English as a foreign languageThe purpose of this quantitative correlational study was to determine whether there was a significant relationship between Grades 10 and 11 students’ motivation for learning English as a foreign language and perception of teachers’ effectiveness with self-efficacy for learning English as a foreign language at Mingalar Education Center Private High School, Sanchaung, Yangon, Myanmar. A total of 82 Grade 10 and 11 students participated in this study. Related data with motivation, perception toward teachers’ effectiveness and self-efficacy in learning language were gathered through administering a survey questionnaire which was adapted from the international version of Gardner’s (2004) Attitude/Motivation Test Battery and Questionnaire for English Self-efficacy were considered to measure participants’ scales. For the analysis of the collected data, descriptive statistics, and correlational analysis (using multiple correlation coefficient) was used. The findings of the research indicated that there was a significant, positive, and strong relationship between students’ motivation for learning English as a foreign language and their perception toward teachers’ effectiveness for learning English as a foreign language with self-efficacy for learning English as a foreign language. Based on the findings, the researcher provides recommendations for teachers, students, school administrators, Ministry of Education (Myanmar) and future researchers.
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ItemThe impact of political events and Covid-19 pandemic on return volatilities of 3 sectors in the stock exchange of Thailand during 2019 to 2021(Bangkok : Assumption University Press, 2021) Samitanan Dumdoung ; Witsaroot Pariyaprasert ; Nawaporn VimolphattanathamThe objective of this paper is to study the impact of political events and Covid-19 pandemic on return volatilities of the sectorial stock market in Thailand. The researcher specifically used ARMA model for main equation and one EGARCH model for the volatility equation. This model is applied to the daily returns relevant to three selected sector indexes of stock exchange of Thailand from 25 March 2019 to 24 March 2021. To test the effect of political events and Covid-19 on banking sectors, consumer product sectors, and service sectors indexes stock market return volatility. The results show that both political events and Covid-19 pandemic have significantly affected on return volatility of the selected sector indexes. However, the return volatilities of Service sector are not affected by Covid-19 pandemic. Results show that political events and Covid-19 pandemic significant effect on return volatility of Bank sector index continuously 3 days of the delay effects of the situations. In addition, violent protest and Thai general election have positive impact on return volatility. It refers that the stock was more volatized. The volatility of the sectorial index of consumer product was affected by Covid-19 pandemic. In part of political events, student’s protest has affected continuously 3 days. And other political events have significant effect on second and third day after the situation. Meanwhile, all of situations have negative impact, except student’s protest. Furthermore, results confirm that main three political events and Covid-19 pandemic have stronger effect on return volatility of selected sector index stock market in Thailand.
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ItemStudents transition from primary to secondary school at an international school in Bangkok, ThailandThe purpose of this study was to investigate if there was a significant difference in attitudes towards school, academic self-efficacy, and perceived social adjustment of Year 7, Year 8, and Year 9 students at an International School in Bangkok, Thailand. This research was a quantitative comparative design utilizing three questionnaires: the School Attitude Questionnaire by Seker (2011), the Academic Self -Efficacy subscale from the Self-Efficacy Questionnaire for Children by Muris (2001), and the Student Adjustment to College Questionnaire by Baker and Siryk (1984) to collect data in this study. The three questionnaires were combined for the current study into the Student Overall Adaptability to School Questionnaire. The researcher collected data from 222 students from Year 7 (71 students), Year 8 (78 students), and Year 9 (73 students). The data were analyzed using descriptive statistics and a One-Way Analysis of variance for statistical hypothesis testing. The study indicated that the students had positive attitudes toward school. The academic self-efficacy towards school was moderate, followed by students' perceived social adjustment, which was slightly acceptable. There was a significant difference between the perceived social adjustment of Year 7, Year 8, and Year 9 students. Still, there was no significant difference between students' attitudes towards school and academic self-efficacy of the Year 7, Year 8, and Year 9 students. Recommendations are provided for teachers, parents, school administrators, school counselors, and future researchers.
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ItemThe relationship of motivation for learning and perceptual learning style preferences with academic achievement of Chineses Grade 8 students in English language classThis study’s objective was to determine if there is a significant relationship of motivation for learning and perceptual learning style preferences in English language class with academic achievement of Grade 8 students at a Junior Middle School, Xuanwei, Yunnan, China. A sample of 231 Grade 8 students at a Junior Middle School during the academic year of 2021 attended. In order to measure students' motivation levels and perceptual learning style preferences, two questionnaires were used. In order to determine the students' academic achievement in English learning, the final test score of English class from August of this academic year 2021 was taken as the instrument. After the data was collected, the research objectives and hypothesis were examined by means, standard deviations, frequency, percentage and multiple correlation coefficient. The findings showed that Grade 8 students had slightly high motivation for learning, and their most preferred perceptual learning style was auditory, followed by mixed, kinesthetic, group, tactile, individual and visual learning style. They had a good level of English achievement. There was a positive and significant relationship between the motivation for learning and perceptual learning style preferences with academic achievement in English language class of Grade 8 students at the Junior Middle school.
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ItemEnglish teaching and learning problems in the general program of Bangbowitthayakhom School, ThailandThis research was conducted at Bangbowitthayakhom School, Thailand, and aimed to investigate teachers and students' English language teaching and learning problems in the General Program as well as find feasible measures to solve the problems. A mixed research design was used to process the data collection and data analysis. There were three instruments applied in this study. (1) the 5 Likert scale questionnaire was administered to 275 students in the General Program by randomly selected one room per one level ranging from Mathayom 1-.6 and (2) the 5 Likert scale questionnaire was administered to 24 teachers from the Foreign Language Department. Additionally, (3) the semi-structured interview was performed by four teachers. The data was analyzed by percentages, means, and standard deviation of the questionnaire. The data from the interview was transcribed, categorized, and described. The study’s results revealed that students agreed at a high level with the problems about themselves. The list of the top three statements was: (1) students lack opportunities of using English outside the class, (2) students think in Thai first before they translate it into English, as well as (3) students want to study with native speakers of English more than Thai teacher respectively. The results from teachers' questionnaires showed that teachers agreed on a high level with problems involving students too. They mostly agreed that students thought in Thai first before they translated it into English. However, problems involving curricula and textbooks and other factors related to English language teaching were agreed to a moderate level. Lastly, problems involving teachers and assessment were at a low level. Despite this, teachers found feasible measures: game-based learning, and the flipped classroom method, and used student-centered approach to successfully solve problems. The teachers also recommend that the program should incorporate more opportunities for teacher development seminars. They believed these seminars would keep teachers up to date on the latest education techniques being used.
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ItemA study of the relationship between teachers’ leadership capacity and teachers’ decision-making styles in Gangbei Construction Primary School，Guigang, Guangxi Province, ChinaThe study is carried out to explore the relationship between teachers’ perceptions of their leadership capacity and their decision-making styles in Gangbei Construction Primary School. 112 full-time teachers from the academic year of 2021, Gangbei Construction Primary School are included in the survey. The analytical statistic was Mean and Standard Deviation and Pearson Product-moment coefficient. The result shows the main purpose of the study is to examine the relationship between teachers’ leadership capacity and their decision-making styles. The study found that “teacher’s leadership capacity” and teachers’ decision-making styles” were significantly correlated, r = .95, p = < 0.01. The Pearson Correlation test indicated that there was an obvious relationship between teachers’ perceptions of their leadership capacity and their decision-making styles in the Gangbei Construction Primary School in Guigang, Guangxi Province, China.
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ItemThe correlational of Chinese junior hight school students’ motivation, attitudes toward the learning situation with English as a foreign language academic achievementThe purpose of this quantitative correlational study was to determine whether there was a significant relationship between Grade 9 students’ motivation and attitudes toward the learning situation for learning English as a foreign language with English academic achievement at a private school in China. A total of 110 Grade 9 students participated in this study. Students’ motivation and attitudes toward the learning situation for learning English as a Foreign Language Questionnaire which was adapted from Gardner’s (2004) international version of Attitude/Motivation Test Battery (Gardner, 2010) was used in this study consisting of 50 items (Gardner 2004, 2010) under five subscales. The researcher collected data from Grade 9 students studying in the 2021-2022 academic year at a private school in China. For the analysis of the collected data, descriptive statistics, and correlational analysis (using multiple correlation coefficient) was used. The findings of the research indicated that there was a weak correlation among the students’ motivation and attitudes toward the learning situation for learning EFL with English academic achievement. Based on the findings, the researcher provides recommendations for students, teachers, school administrators, future researchers.
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ItemA study of the relationship between teachers’ perception towards professional development and their job satisfaction at Kunming Hengshui Experimental Middle School Chenggong Campus, ChinaThis research sought to determine the relationship between teachers’ perception towards professional development and their job satisfaction at Kunming Hengshui Experimental Middle School Chenggong Campus, China in the 2020-2021 academic year. The researcher collected the data from 100-full-time teachers by using a questionnaire survey from the Kunming Hengshui Experimental Middle School Chenggong Campus, China. To do so, the study evaluated the teachers’ perception towards professional development as well as job satisfaction in which Means and Standard Deviations were used for descriptive and quantitative analysis. Finally, the relationship between these two variables was analyzed and assessed through Pearson Product Moment Correlation Coefficient analysis. The basis for the professional development concept of this study was founded on Guskey’ s (2003) theory of Professional Development. Moreover Herzberg’ s (1959) Motivation-Hygiene theory was the foundation to support the researcher’ s concept of job satisfaction. The research finding indicates that the teachers at the Kunming Hengshui Experimental Middle School Chenggong Campus, China had a relatively high perception towards the professional development and job satisfaction. A high positive relationship between teachers’ perception towards professional development and their job satisfaction was identified in the Kunming Hengshui Experimental Middle School Chenggong Campus, China.
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ItemA study of the relationship between teachers’ motivation and teachers’ commitment at experimental middle school affiliated to Yunnan Normal UniversityIn this study, the prime target is to identify the relationship two variables of relationship which is teachers’ motivation and teachers’ commitment in the Experimental Middle School Affiliated to Yunnan Normal University. 114 full-time teachers participated in the study. They have all been certified in Experimental Middle School Affiliated to Yunnan Normal University in the 2021 academic. The average and standard deviation were used to analyze teachers' consciousness of teachers' motivation. It was found that teachers' perception of teachers' motivation was high (3.70) and another variable of teachers’ commitment also got a high score(3.71); To study the correlation between the two variables, The study used the Pearson Product Moment Correlation Coefficient method and data r =. 642, SIG. (two tailed) was. 002. The results show that teachers in target schools hold a relatively positive attitude towards teachers' motivation. Pearson correlation test’s results shows that there is a prominent correlation between the teachers' motivation and teachers' commitment in Experimental Middle School Attached to Yunnan Normal University.
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ItemThe effect of computer-assisted phonics games on Thai Kindergarten students’ listening proficiency and English Phonics achievementThis study was aimed at comparing the Kindergarten 2 students’ listening proficiency and English Phonics achievement before and after using computer-assisted phonics games in English Phonics class at an international school in Bangkok during the academic year 2020-2021. This research followed a one group pre-test post-test pre-experimental research design. One conveniently chosen class of 13 Kindergarten 2 students participated in this 8-week study. An instructional intervention was implemented in English Phonics class two sessions per week and 40 minutes per session. Statistical data analysis indicated that the difference between participants’ listening proficiency before and after using computer-assisted phonics games in English Phonics class was significant, favoring the latter condition. Moreover, the participants’ listening proficiency improved from good before using computer-assisted phonics games, to excellent after using such games. It was also found that there was a significant difference in participants’ English Phonics achievement before and after using computer-assisted phonics games in English Phonics class, favoring the latter condition. Results from the data analysis also showed that Kindergarten 2 students’ English Phonics achievement improved from a recommendation for English Phonics class support before using computer-assisted phonics games, to an excellent achievement after using such games. Based on the research findings, recommendations for students, teachers, administrators, curriculum developers and future researchers are provided.
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ItemA correlational study of motivation and language anxiety for learning Chinese as a foreign language with Chinese academic achievement of Thai Grade 6 studentsThe purpose of this quantitative correlational study was to determine whether there was a significant relationship among Motivation and Language Anxiety with academic achievement for Learning Chinese as a Foreign Language of 164Grade 6students from a Thai government school in Trang, Thailand. The Motivation and Language Anxiety for Learning Chinese as a Foreign Language Questionnaire was used to collect data. The survey questionnaire was adapted from Gardner’s Attitude/Motivation Test Battery. Descriptive statistics (means, standard deviations) and multiple correlational analysis were used to analyze the data. The study findsings indicated a significantrelationship among the target variables -motivation and language anxiety for learning Chinese as a foreign language with Chinese academic achievement. Specifically, the research findings indicated that Grade 6students displayed a slightly low level of motivation and a slightly low level of language anxiety for learning Chinese as a foreign language. The research found that there was very weak relationship between Grade 6students’ motivation and their language anxiety for learning Chinese as a foreign language with Chinese academic achievement.