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ItemInsurance training : the cultural context(Assumption University, 2002) Lawrence, Brian ; Assumption University. Martin de Tours School of Management and Economics
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ItemA cross-cultural study of self-monitoring in relation to the big five personality traits of Thai and foreign students at Assumption University of Thailand(Assumption University, 2007) D'souza, June Bernadette ; Krisda Tanchaisa, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study examined if differences in self-monitoring which is a specific dispositional trait are related to differences in the big five general dispositional traits of personality for both Thai and Foreign BBA students at Assumption University. Out of a sample of 321 students, 151 were low and 170 were high self-monitors. The only trait that students differed on was extraversion with low self-monitors having higher scores on extraversion. The Thai and Foreign students were further divided into high and low self-monitors. Results indicated that both groups, high and low self-monitors for both Thai and Foreign students have differences in extraversion, emotional stability and conscientiousness traits.
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ItemThe determinants of subordinates' perceived leadership styles in small and medium enterprises in Thailand(Assumption University, 2013) Tanawat Teepapal ; Assumption University. Martin de Tours School of Management and EconomicsThis study aims to examine the determinant factors of perceived leadership style in small and medium enterprises (SMEs) in Thailand. Discriminant analysis results showed that leaders who used different leader- ship styles (coercive, authoritative, affiliative, democratic, pacesetting and coaching) had different degrees of emotional intelligence, personality traits, adversity quotient, and ethics ofleadership.
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ItemThe firm's characteristics, corporate governance and dividend payment : evidence from nonfinancial firms listed in Thailand during 2001 to 2010(Assumption University, 2013) Chanasit Thanathawee ; Assumption University. Martin de Tours School of Management and EconomicsStudies conducted in developed countries have dominated the literature on the detenninants of dividend payment. Nonetheless, there is much variation in corporate governance between developed and developing countries. The primary objective of this study is to explore the effect of firm characteristics and corporate governance factors on dividend payment in Thailand. The conceptual model in this study integrates important elements which affect the dividend payment, testing firms listed on the Stock Ex- change of Thailand (SET) between 2001 and 20 I 0, using 1,525 observations. Results indicate that there are four independent variables which influence dividend payment, consisting of three firm characteristics variables and one corporate governance variable. The results of this study provide benefits to two main parties, the investors and the management involved in the payment of dividends in the company. Basi- cally, investors would be able to select stocks which meet their criteria if they know the factors which influence dividend payment. Moreover, the management teams can attract value stock investors by maintaining the factors influencing high dividend payment
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ItemThe determinants of credit spread changes of investment grade corporate bonds in Thailand between June 2006 and February 2012 : an application of the regime switching model(Assumption University, 2013) Treerapot Kongtoranin ; Assumption University. Martin de Tours School of Management and EconomicsThis study proposes the two-state regime-switching model to explain the change of credit spread for investment grade corporate bonds in Thailand. The regimes of low and high volatility are extracted by Markov switching model. The results suggest that the model can improve explanatory power. The sensitivities of the risk factors including interest rate, macroeconomic, and liquidity factors increase in the high volatility regime rather than in the low regime. However, the liquidity factors are not significant for low credit rating corporate bonds.
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ItemThe relationships of financial assets in financial markets during recovery period and financial crisis : evidence from Thailand(Assumption University, 2013) Atinuch Kusolpalalert ; Assumption University. Martin de Tours School of Management and EconomicsThe aim of this paper is to examine the long run relationship between SET index, gold price, 1- year, 2-year, and 10-year Government Bond Yield (GB), and 1-month and 3-month T-bill rate in Thai's financial market for the period between March 2001-December 2010 using Johansen method and to study their short-run adjustment through the Vector Error Correction Model (VECM) in order to find the speed of adjustment towards long run equilibrium. Moreover, this paper also tests the impact on each variable resulting from the changes in other variables by using Impulse Response Function and Variance Decomposition Test. Results found that during economic recovery period, SET index has positive rela- tionship with gold price, 2-year GB yield, and 3-month T-bill rate. Meanwhile, during economic crisis, SET index has a positive relationship with gold price, 1-year, 10-year GB yields, and 3-month T-bill rate. The Vector Error Correction model indicated that in the recovery period SET index rapidly adjust itself back to equilibrium after deviating from long run path, while during crisis period 1-year GB yield is the fastest in adjusting back to long run equilibrium. Moreover, the Impulse Response Function presented that SET index is significantly affected by the shock of itself which is consistent with the Variance Decomposition Test which indicates that the variation of SET index is mainly due to the change ofitself during the recovery period; while during crisis, SET index has a positive response to the shock of itself. Variance Decomposition Test reported that 98.95% of variation of SET index can be explained by its own changes.
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ItemThe acceptance of cosmetic surgery : a study on Thai women in Bangkok(Assumption University, 2013) Wareerath Akkalatham ; Assumption University. Martin de Tours School of Management and EconomicsThe business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study is to examine the relationship between intrapersonal and interpersonal factors which influence the acceptance of cosmetic surgery among Thai women. This research study examined the relationship between psychological characteristics, sociocultural influences, cosmetic sur- gery experiences, body appearances, body image, demographic variables and respondents' acceptance of cosmetic surgery. The 437 non-clinical respondents in this study are exclusively Thai women who have undergone cosmetic surgery in the past or who are likely to undergo cosmetic sometime soon. The data was gathered from 13 cosmetic surgery clinics and hospitals located in different parts of Bangkok. Narcissism, appearance orientation and body area satisfaction were significantly related to the acceptance of cosmetic surgery. Respondents with vicarious experiences were more favorable toward accepting cosmetic surgery. The findings showed statistical differences in the demographic variables of age, income, occupation, vicarious experiences with respondents' perception of body image and their acceptance of cosmetic surgery. Consumers who accept cosmetic surgery show a marked tendency for facial treatments (rhinoplasty, blepharoplasty) rather than surgery related to their bodies. This exploratory study will help develop new research paradigms in consumer research, interna- tional marketing, and managerial practices. Marketers can use this study's findings to better understand the nature of Thai female consumers and to segment and target those consumers who have favorable attitude toward enhancing their appearance.
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ItemThe effect of restaurant attributes on customers' overall perception and return patronage :(Assumption University, 2006) Batra, Adarsh ; Ramapuram, Thresi Emmanuel, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThe purpose of this article is to determine the effect of restaurant attributes on customers' overall perception and return patronage, and whether dining occasions affect return patronage in Ebony Restaurant, Bangalore (India). A sample survey method was used,. with a structured questionnaire as the research instrument, at Ebony restaurant Bangalore, (India). Datafi-om 400 guests, as respondents, was used for statistical analysis. Findings showed that there is a correlation between restaurant attributes and customers' overall perception. Results also indicated that there is a relationship between return patronage and restaurant attributes and dining occasions. Managerial implications are addressed and discussed.
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ItemInflation hedging characteristics of housing markets in Thailand(Assumption University, 2006) Annop Peungchuer ; Assumption University. Martin de Tours School of Management and EconomicsProperty has been traditionally perceived as a good hedge against inflation. Extensive empiri- cal researches have been undertaken to prove whether properties hedge against inflation in different countries. This paper explores the relationship between inflation and returns in the housing markets in Thailand. Only the appreciation component, not income, of housing market returns is taken into account due to the limitations of data. Inflation is decomposed into expected and unexpected inflation. As expected inflation is not directly observable, a proxy of expected inflation is required. This paper uses Treasury Bill rates and regression-generated time series, Autoregressive (AR) and Autoregressive Integrated Moving Average (ARIMA) modelling, to estimate expected inflation.
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ItemRelationships between locations vs building characteristics on serviced apartment rent : Bangkok CBD studies(Assumption University, 2006) Sonthya Vanichvatana ; Assumption University. Martin de Tours School of Management and EconomicsThis research investigates and compares relationships between both locations and building characteristics on rent of apartments and serviced apartments. The 3 case studies investigated are in Bangkok CBD (Central Business Districts). Instead of using focused analysis on either location or buildings with mass data analysis, the study applies case studies which allow the benefit of cross investigation of both factors. The results show that to judge for rents, one cannot use either location or number of amenity types alone. Moreover, there is a need to c9nsider maintenance, conditions, buildings, and atmosphere of buildings at different price level as factors that can have influence on rent.
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ItemThe regulatory use of credit rating :(Assumption University, 2005) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and EconomicsThis paper discusses the uses of crediting rating for regulatory purpose. It focuses on the Basel Accords and the use of credit ratings in the Accords to increase the safety and soundness of internationally active banks. The paper focuses mainly on the Basel Accords and rating of developing countries such as Thailand. In developing countries, the Basel Accords have an impact on the way financial institutions manage their reserve requirements for risky assets. Split rating and Rating shopping are also discussed as foreseen problems of credit rating.
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ItemAn event study of the economic impact of professional sport teams on local incomes(Assumption University, 2005) Kaveepong Lertwachara ; Cochran, James J, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsMany cities have tried to use expensive incentives such as a state-of-the-art stadiums or tax exemptions to persuade major professional sport teams to relocate to or remain in their area. These cities do so because they expect a professional sport team to enhance the local economy. Jn this paper we utilize an event study approach to examine the economic impact of a sport team on the local economy. The results indicate a negative impact of a sport team on local per capita income in both the short and long-run.
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ItemThe roles of intangible assets and website localization on the performance of Global Internet Startups(Assumption University, 2005) Amonrat Thoumrungroje ; Rose, Jerman W, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsDrawing from the literature on international entrepreneurship, marketing, and strategic management, this paper investigates the roles of the firms intangible assets and the degree of website localization on the performance of the global Internet startups. Despite various factors affecting the performance of such firms, this study, which is built on the resource-based view of the firm, focuses on the firm s intangible assets and strategy. The findings indicate that the performance of global Internet startups is strongly influenced by the degree of website localization. Partial support was also found for the mediating role of the degree of website localization on the relationship between thefirm s intangible assets and performance.
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ItemThe relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok(Assumption University, 2005) Apiluck Thammawimutti ; Sirion Chaipoopirutana, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study examined the relationship between brand equity, product attributes and consumers' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four elements of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) to study the relationship tow_ard purchase intention. Product aftributes for this study were durability, CCD resolution, memory card capacity, easy to use, zoom distance, compatibility, size, design, and video record function. Data was collected from 400 respondents in 5 locations throughout Bangkok. Through the Spearman s Rho correlation coefficient analysis, it was found that (I) the relationship between brand equity (brand awareness, brand association, perceived quality, brand loyalty) and purchase intention was significant and positive and (2) the relationship between product attributes and purchase intention was also significant and positive.
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ItemAn examination of the psychological contract in Thailand(Assumption University, 2005) Krisda Tanchaisak ; Assumption University. Martin de Tours School of Management and EconomicsThis study aimed at investigating perceptions regarding psychological contract breaches, it examined the employees perception, the incongruence between the employee and organization s perceptions, and the employees perceived importance of each type of psychological contract. Neither party perceived that transactional psychological contract was breached. The employee reported the organization had breached the balanced and relational psychological contracts to a certain extent. The organization agreed it had breached the relational contract but not the balanced contract. The employee reported that the balanced and relational contracts were equally important and they were more important than the transactional contract.
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