AU Journal of Management
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ItemChanges in structure of demand for money in four crisis affected Asian countries(Assumption University, 2003) Waranya Atchariyachanvanich ; Assumption University. Martin de Tours School of Management and EconomicsThis paper performs a comparative analysis on structures of demand for money before and after the 1997 Asian Crisis by constructing cointegration and error-correction models, utilizing monthly observations under an open-economy framework. The findings postulate the differences in the nature of long-run relationships in periods before and after the Asian crisis, as well as speed of adjustment towards equilibrium among ASIA-4: Korea, Malaysia, the Philippines and Thailand. Interest rate policy interventions have no influence on short-run relationship of demand for money function.
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ItemThe valuation of natural resources(Assumption University, 2003) Lai, Francis Pangfei ; Chardpong Sribunruan, jt. auth. ; Patima Jeerapaet, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsConservationists are frustrated with the deteriorating environment of today. Green pressure groups and pro-development advocates have both tended to pit economic growth in one corner against environmental concerns in the other. By asserting that there is a conflict between the objectives of economic growth and those of environmental protection, the protagonists have failed to see potential for mutual reinforcement.
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ItemFinancial structures of the manufacturing corporate sector of Thailand around economic crisis : a decomposition measure approach(Assumption University, 2003) Saha, Gour Chandra ; Assumption University. Martin de Tours School of Management and EconomicsThis paper describes an investigation into the financial structure of the manufacturing corporate sector of Thailand before and after the economic crisis. The structure is important for financial statement analysts who are often concerned with changes over time in the relative shares of the financial statement items. Decomposition analysis has been used for measuring the relative shares. It is found that the decomposition measures are higher after the economic crisis. The total liabilities decomposition measure was found higher as compared to the total assets decomposition measure before the crisis and lower in many cases after the crisis. Industry variations do not provide any systematic explanations for this variation.
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ItemEntrepreneurial intensity, national culture, and the success of new product developments : the mediating role of information technology(Assumption University, 2003) Amornrat Thoumrungroj ; Assumption University. Martin de Tours School of Management and EconomicsThis paper synthesizes the literature on multiple disciplines, including marketing, entrepreneurship, information technology (IT), and international business. The investigation on the relationships among entrepreneurial intensity, IT, national culture, new product success, and performance is presented. It postulates the mediating role of IT in the relationship between entrepreneurial intensity and new product success, and it explores their indirect relationships with business performance. In addition, the conceptual framework encompasses the effects of cultural differences on the hypothesized relationship between entrepreneurial intensity and IT.
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ItemA study of teachers' burnout in relation to organizational citizenship behaviors and teaching experience(Assumption University, 2004) D'souza, June Bernadette ; Assumption University. Martin de Tours School of Management and EconomicsThis study sought to explain the relationship of teachers 'burnout with organizational citizenship behaviors and teaching experience. The Mas/ash Burnout Inventory was used to assess teachers' burnout on the basis of three dimensions, which are the components of chronic occupational stress. Organizational citizenship behaviors was assessed in terms of five dimensions and an instrument was developed and piloted in order to measure teachers' organizational citizenship behaviors. Results indicated that female teachers scored higher than males on certain components of burnout and also experienced more overall burnout than males. Females scored higher than males on certain dimensions of organizational citizenship behaviors than males and also engaged in more organizational citizenship behaviors than males.
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ItemThe propensity to pay dividends : the case of Thai listed firms(Assumption University, 2004) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and EconomicsThis paper investigates the propensity to pay dividends of the listed firms in the developing capital market of Thailand. It adopts similar methodology to Fama and French (2001) and explores the propensity to pay dividends given the particular characteristics of firms. These characteristics include profitability, investment opportunities and size. The findings suggest that the propensity to pay dividends slightly decline in pre-crisis, largely decline during crisis, but is resumed later in post-crisis period.
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ItemThe importance-performance analysis of service quality in administrative departments of private universities in Thailand(Assumption University, 2004) Krisana Kitcharoen ; Assumption University. Martin de Tours School of Management and EconomicsService quality is one of key success factors that lead an organization to success in this era of privatization. To be a service leader is very important in all industries, including education. It is very critical that private universities offer quality services to students. The competition among educational institutions in both the state and private sector in Thailand is intense. Therefore, improving the service quality in private universities is one of the strategies to increase their sustainable competitive advantage. In this paper, a modified Importance-Performance Analysis (IPA) model was constructed on the basis of comparing perceived per/ ormance and the importance of each service attribute of the five dimensions of the SER VQUAL model.
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ItemEnvironmental scanning practices during periods of high uncertainty(Assumption University, 2004) Chittipa Ngamkroeckjoti ; Johri, Lalit M, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThe research on environmental scanning practices of medium sized finance companies in Thailand, during and after the 1997 economic crisis, shows that companies with well-organized and managed environmental scanning process have steered through the turbulent environment and have become highly competitive in their posture. As companies focus on short and long term horizons and look at a broader set of factors they are able to better foresee changes in the environment and respond towards these movements more pragmatically. The multi tier environmental scanning process inside these organizations helps in identifying opportunities for new products and services. However, companies who base their decisions on imitating competitors are vulnerable to the turbulent changes in the environment and are on the horns of a dilemma. They have not only to recover their non-performing loans but also need big effort to improve their products and services to face stiffer competition.
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ItemStrategic human resource management in Thailand(Assumption University, 2004) Somchart Visitchaichan ; Assumption University. Martin de Tours School of Management and EconomicsThe purpose of this article is to review relevant literature and discussion about concepts, theories, and approaches in strategic human resource management. Empirical studies of related subjects which have been carried out overseas and in Thailand are also explored in this article. The author concludes by arguing that the future of Thai organizations depends more heavily than ever before on the quality of the management of its people. To equip the Thai HR professionals and business practitioners with the human resources skills needed to undertake value-added activities and to demonstrate that these business and strategic activities can successfully be developed and implemented, the author strongly urges that universities and graduate institutes in Thailand will need competent faculties and experienced researchers with a wide variety of human resources and business skills who are dedicated to develop academic programs and carry out HRM research that will respond to_the needs of the future organizations. Although substantial advances in Human Resource Management research has been made during the past ten years, considerable work still remains to be done.
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ItemThe effects of bundle composition, price, framing, and familiarity on consumers' purchase intention(Assumption University, 2004) Issara Titheesawad ; Thongdee Kijboonchoo, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed. Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase intention. The finding also showed that there exists an interaction effect between price levels and frames of bundling.
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ItemAn examination of human resource management practices by Japanese expatriate managers and their Impact on job satisfaction of employees of Matsui (Asia) Co., Ltd.(Assumption University, 2004) Yoshimichi Uratsuji ; Patricia Arttachariya, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis paper explored the job satisfaction of employees of Matsui (Asia) Co., Ltd. (MA CJ, a foreign subsidiary of Matsui Mfg. Co., Ltd., which employs an ethnocentric staffing policy. A survey was used to assess employees ' perceptions toward MAC s management policies in general and toward Japanese expatriate managers on four dimensions of management skill. Job satisfaction was assessed in terms of the four dimensions of Herzberg s Motivation-Hygiene theory. Demographic attributes also were assessed. Attitudes toward MA Cs ethnocentric staffing policy also were explored through an open-ended question and a focus group. Results indicated that respondents held both positive and negative attitudes toward management, but the perception that MAC has an ethnocentric staffing policy is more strongly associated with positive attitudes. Job satisfaction was most clearly related to the perception that work is challenging and that management is flexible.
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ItemThe importance of resource-based view in export performance of SMEs in Thailand(Assumption University, 2004) Theingi ; Purchase, Sharo, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study focuses on the importance of manufacturing SMEs in the Thai export economy and develops propositions based on the Resource-Based View adapted from the Strategic Management literature. This study also highlights the important link between variety of firm resources and export performance.
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ItemService quality in administrative departments of private universities in Thailand : strategies and recommendations(Assumption University, 2004) Krisana Kitcharoen ; Assumption University. Martin de Tours School of Management and EconomicsTo be a service leader in the educational field, it is necessary for private universities to offer quality services to students. As a continuation of the previous paper (Kitcharoen, 2004) on the service quality of administrative departments in Thai private universities, this research was aimed at exploring university senior administrators' opinions about service quality. Six private universities were randomly chosen from the population of 26 private universities in Thailand. The presidents and vice presidents of these universities were interviewed. The research findings show that according to the university senior administrators, the most important service attribute is "Empathy", while the best performed service attribute is "Tangible". Although most administrators believed the students are satisfied with the service quality, all of them acknowledged the necessity for further improvement.
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ItemThe relationship between brand equity, product attributes and purchase intention : a study of Sony digital cameras in Bangkok(Assumption University, 2005) Apiluck Thammawimutti ; Sirion Chaipoopirutana, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study examined the relationship between brand equity, product attributes and consumers' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers used four elements of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) to study the relationship tow_ard purchase intention. Product aftributes for this study were durability, CCD resolution, memory card capacity, easy to use, zoom distance, compatibility, size, design, and video record function. Data was collected from 400 respondents in 5 locations throughout Bangkok. Through the Spearman s Rho correlation coefficient analysis, it was found that (I) the relationship between brand equity (brand awareness, brand association, perceived quality, brand loyalty) and purchase intention was significant and positive and (2) the relationship between product attributes and purchase intention was also significant and positive.
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ItemAn examination of the psychological contract in Thailand(Assumption University, 2005) Krisda Tanchaisak ; Assumption University. Martin de Tours School of Management and EconomicsThis study aimed at investigating perceptions regarding psychological contract breaches, it examined the employees perception, the incongruence between the employee and organization s perceptions, and the employees perceived importance of each type of psychological contract. Neither party perceived that transactional psychological contract was breached. The employee reported the organization had breached the balanced and relational psychological contracts to a certain extent. The organization agreed it had breached the relational contract but not the balanced contract. The employee reported that the balanced and relational contracts were equally important and they were more important than the transactional contract.
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ItemAn event study of the economic impact of professional sport teams on local incomes(Assumption University, 2005) Kaveepong Lertwachara ; Cochran, James J, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsMany cities have tried to use expensive incentives such as a state-of-the-art stadiums or tax exemptions to persuade major professional sport teams to relocate to or remain in their area. These cities do so because they expect a professional sport team to enhance the local economy. Jn this paper we utilize an event study approach to examine the economic impact of a sport team on the local economy. The results indicate a negative impact of a sport team on local per capita income in both the short and long-run.
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ItemThe roles of intangible assets and website localization on the performance of Global Internet Startups(Assumption University, 2005) Amonrat Thoumrungroje ; Rose, Jerman W, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsDrawing from the literature on international entrepreneurship, marketing, and strategic management, this paper investigates the roles of the firms intangible assets and the degree of website localization on the performance of the global Internet startups. Despite various factors affecting the performance of such firms, this study, which is built on the resource-based view of the firm, focuses on the firm s intangible assets and strategy. The findings indicate that the performance of global Internet startups is strongly influenced by the degree of website localization. Partial support was also found for the mediating role of the degree of website localization on the relationship between thefirm s intangible assets and performance.
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ItemThe regulatory use of credit rating :(Assumption University, 2005) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and EconomicsThis paper discusses the uses of crediting rating for regulatory purpose. It focuses on the Basel Accords and the use of credit ratings in the Accords to increase the safety and soundness of internationally active banks. The paper focuses mainly on the Basel Accords and rating of developing countries such as Thailand. In developing countries, the Basel Accords have an impact on the way financial institutions manage their reserve requirements for risky assets. Split rating and Rating shopping are also discussed as foreseen problems of credit rating.
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ItemDow Jones commponents and economic indicators : a factor analysis approach(Assumption University, 2005) Kaveepong Lertwachara ; Pattana Booncho, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis paper explores the relationships between economic indicators and movements in the Dow components returns. There have been numerous attempts to identify these relationships: the Arbitrage Pricing Theory (APT), one of these approaches, contributes directly to the mult(factor model. The theory, introduced by Ross in 19 7 6, has been a valuable approach to analyzing security returns because the APT allows analysts to study the effects of multiple influential factors . Factor analysis is then used to analyze these factors, a group of economic indicators, and a group of security returns. Factor analysis identifies a new set of uncorrelated variables for economic indicators, and another new set of uncorrelated variables for stock returns. This study provides additional support to the idea that the returns on securities are influenced both by the market, and by economic conditions.
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ItemPerception of effective teaching characteristics : a case study of MBA program students of Assumption University, Thailand(Assumption University, 2005) Potjanee Muangsillapasart ; Patricia Arttachariya, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study determined students' perceptions of effective teaching characteristics which promote learning in the Master of Business Administration (MBA) program, and identified personal factors influencing their perceptions of effective teaching. The researcher selected seven personal factors (gender, age, nationality, program-time of study, academic trimester, grade point average (GPA) , and work experience) to study the differences in their perceptions of Five Key Behaviors contributing to effective teaching (lesson clarity, instructional variety, task orientation, engagement in learning process, and student success). A total of 307 responses consisting of 131 MBA Day program and 176 MBA Evening program students were collected. The responses ranked important teaching characteristics as student success, lesson clarity, task orientation, instructional variety, and engagement in learning process, respectively. Through Independent T-Test analysis and ANOVA, it was found that age, GPA, and work experience showed no difference in students 'perceptions of effective teaching characteristics. On the other hand, gender, nationality, program-time of study, and academic trimester showed significant differences in students 'perceptions of effective teaching characteristics.