Articles

Permanent URI for this collection

https://repository.au.edu/handle/6623004553/75

Browse

Browsing Articles by Issue Date

Jump to a point in the index:
  • Item
    Entrepreneurial Strategic Posture, International Diversification, and Firm Performance
    ( 2005) Amonrat Thoumrungroje ; Patriya Tansuhaj
    Building on the entrepreneurship, marketing and strategic management literature, we propose a conceptual model to investigate the effects of entrepreneurial strategic posture (ESP), perceived environmental uncertainty and international diversifi cation strategy on performance. The ESP‐International diversification‐Performance relationship is investigated using a contingency framework. Entrepreneurial strategic posture is postulated to influence the use of international diversifi cation strategy of entrepreneurial firms. Moreover, perceived environmental uncertainty is hypothesized to strengthen the relationship between a firm’s entrepreneurial strategic posture and international diversification strategy, which ultimately affect the firm’s performance. Propositions for further empirical studies are provided in addition to managerial and theoretical contributions.
  • Item
    Globalization effects and firm performance
    ( 2007) Amonrat Thoumrungroje ; Patriya, Tansuhaj
    This paper advances prior knowledge on globalization and business by empirically investigating how this phenomenon affects firm performance. Building on environment-organization literature, this study explores globalization-performance relationships. The results of the analyses provide considerable support for literature arguing that globalization acts as a two-edged sword, one that can be beneficial and detrimental to business. Therefore, innovative and effective strategies should be designed and implemented to enable firms to capitalize on global market opportunities while carefully managing its inherent threats in order to attain long-term victory in today’s globalized business environment.
  • Item
    Market orientation, international business relationships and perceived export performance
    ( 2007) Racela, Olimpia C. ; Chawit Chaikittisilpa ; Amonrat Thoumrungroje
    This paper aims at investigating and uncovering the potential effect of exporters’ market orientation upon international business relationship with particular emphases on cooperation, dependence, and relationship distance.
  • Item
    Social capital in Southeast Asian business relationships
    ( 2008) Theingi ; Yokfar Phungphol
    Social capital is the glue and the lubricant facilitating network behavior [Anderson, A. & Jack, S. (2002). The articulation of social capital in entrepreneurial networks: a glue or a lubricant?. Entrepreneurship & Regional Development, 14, 193-210.]. The purpose of this paper is to add to the current literature on social capital by investigating social capital structures, opportunity, motivation and ability within export relationships in Thailand. We conceptualize social capital following Adler and Kwon [Adler, P. & Kwon, S-W. (2002). Social Capital: Prospects for a New Concept. Academy of Management Review, 27 (1), 17-40.] and use interview data to further explore the construct. Our results indicate that the social structures from which social capital is drawn are not independent for large overlaps are present. Opportunity, motivation and ability are linked with a common thread of trust. The research highlights implications for managers wishing to develop social capital or use social capital as a marketing strategy.
  • Item
    Service quality, satisfaction, and behavioural intentions : a study of low-cost airline carriers in Thailand
    ( 2009) Theingi
    Purpose - The purpose of this paper is to examine the relationships among the constructs of service quality, satisfaction, and behavioural intentions in passengers of three low-cost carriers (LCCs) offering airline services in Thailand. Design/methodology/approach - A large sample of 1,212 passengers who had travelled on LCCs in Thailand in the preceding 12 months is surveyed to test four hypothesised relationships among the constructs of service quality, satisfaction, and behavioural intentions using structural equation modelling (SEM). Findings - The study finds that the order of importance of the dimensions of service quality tested here is: flight schedules; flight attendants; tangibles; and ground staff. Passenger satisfaction with these service-quality dimensions is found to be very important in explaining behavioural intentions. Satisfied passengers are mostly influenced by the schedule. Such customers engage in positive word-of-mouth communication and have high repurchase intentions. Dissatisfied passengers prefer to change airlines, rather than provide feedback to the LCCs. Research limitations/implications - The study has not definitively established causality among the constructs of service quality, satisfaction, and behavioural intentions. Moreover, satisfaction is based only on service quality. Future research should examine the causality and other possible satisfaction factors. Practical implications - Managers of LCCs who have not traditionally placed a high priority on quality should be aware of the importance of service quality and passenger satisfaction in determining the behavioural intentions of passengers of LCCs. Originality/value - The study provides an example of the use of a revised set of SERVPERF service-quality dimensions. The study also posits passenger satisfaction and behavioural intentions in a single model in the context of LCCs in Thailand.
  • Item
    How exporters' and intermediaries' resources influence export performance
    ( 2011) Theingi
    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their intermediary resources and their own internal marketing capabilities to a greater extent than lower performing clusters. Practical implications: The findings are particularly important for resource-constrained SMEs, as they need to focus on developing marketing apabilities and choosing intermediaries with a high level of experience and knowledge for their particular export market. Originality/value: This research confirms the applicability of RBV in export literature extending current RBV theory. The findings in the paper indicate that the availability of firm resources as well as intermediary resources are important in determining export performance in an export-driven Thai economy. Research highlights: The impact of firm resources and intermediaries resources on export performance was investigated. High performing firms used more intermediaries resources and own marketing capabilities. It is important to choose the intermediary with high level of knowledge and experience. Both firm resources and intermediary resources are important in determining export performance.
  • Item
    Strategic change and firm performance: the moderating effect of organisational learning
    ( 2011) Chaiporn Vithessonthi ; Amonrat Thoumrungroje
    The primary purpose of this research is to review and discuss the potential associations among strategic change, organisational learning, and firm performance, and to propose a conceptual model to investigate such relationships. Design/methodology/approach – The literature on the strategic change-performance relationship was explored with the emphasis on elaborating the effects of frequency of strategic change on firm performance. In addition, a moderating role of organisational learning on such a relationship is introduced. Findings – From the literature review, it is proposed that the relationship between strategic change and firm performance is an inverted U-shape. Extremely frequent and infrequent strategic changes are deemed to be detrimental to firm performance. However, the research reveals that the strategic change-performance relationship may alter due to the moderation of organisational learning. Research limitations/implications – Given the conceptual nature of this paper, a review of relevant literature and a conceptual model are presented with suggestions for future empirical study. This paper also extends the strategic change-performance research by advocating an inverted U-shape relationship as one plausible explanation for inconsistent findings found in past literature. Practical implications – Managers should try to understand their organisations and implement an appropriate level of strategic change in order to maximise the firm's overall performance. In addition, a significant role of organisational learning in supporting firms to manoeuvre in today's increasingly dynamic and competitive environment is highlighted to managers. Originality/value – This paper attempts to explain: why firms might attain different levels of performance provided that they undergo various degrees of strategic change (in terms of frequency); and what factors contribute to the variations in organisational performance among firms that have undertaken the same number of strategic changes during a given period of time.
  • Item
    Bank CG and Basel III
    (Manager 360 Monthly Magazine, 2011-01-10)
  • Item
  • Item
  • Item
    What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success
    ( 2012) John, Surej P.
    During this decade, large numbers of researchers investigate the success factors of B2C e-commerce systems. This may be due to the increased popularity of internet and its wide range of applications on personal as well as business use. However it is to be noted that majority of these studies were conceptual studies. Though some empirically validated studies were published on B2C e-commerce systems, very few focused on Asian consumers. The study aims to fill this gap by studying e-commerce success factors among Asian online consumers. Another important objective of this study is to re-specify the updated DeLone and McLean model by including essential factors such as trust and perceived cost of transactions, perceived value and thereby form a new model for measuring e-Commerce success. The research generated 7 inter related dimensions of e-commerce system success which are information quality, system quality, service quality, perceived cost, perceived value, online customer satisfaction and Repurchase Intention. Results show that the customer satisfaction and perceived value of the transactions are the two important factors primarily influencing Asian online users. Results show that online customer satisfaction is influenced by factors such as perceived value, service quality, information quality and system quality. This study also found the significant negative relationship between perceived cost and perceived value of the transactions while shopping online.
  • Item
  • Item
    The Review of Macroeconomic Factors and Stock Returns
    ( 2012) Nopphon Tangjitprom
    This paper aims to review a number of studies on macroeconomic factors and stock returns. All of the macroeconomic variables are classified into four groups: variables reflecting general economic conditions, variables related to interest rate and monetary policy, variables concerning price level, and variables concerning international activities. Furthermore, various studies on macroeconomics factors and stock returns have employed different methodologies based on their purposes and interpretations. Although the results are mixed, most studies have shown evidence that there are significant relationships between macroeconomic variables and stock returns.
  • Item
    Weak Form Efficiency of Six Equity Exchanges in ASEAN
    ( 2012) Vesarach Aumeboonsuke
    This research investigates the weak form efficiency of six equity indices in ASEAN countries including the FTSE Bursa Malaysia Index (FBM), Jakarta Stock Exchange Composite Index (JCI), Philippines Stock Exchange Index (PCI), Stock Exchange of Thailand Index (SET), Singapore’s Straits Times Index (STI), and Vietnam Ho Chi Minh Stock Index (VN). The research examines the weak form efficiency across different equity exchange indices and also investigates whether there is an improvement in the weak form efficiency of each equity exchange index across time (1991-2012). The results from runs test and autocorrelation test show that the ASEAN equity markets were not efficient and not improving over time except for Thailand and Singapore, where the efficiency has been improved during the period 2001-2012.
  • Item
  • Item
    Content Analysis of Wiki Discussions for knowledge Construction: Opportunities and Challenges
    ( 2012) Vasa Buraphadeja
    Research on several aspects of asynchronous online discussions in online and hybrid courses has been successfully conducted using content analysis in the past. With the increase in Web 2.0 and social media use in education, research on knowledge construction within newer virtual environments like blogs or wikis is just emerging. This study applies a well-known model of content analysis for knowledge construction to an educational wiki environment. Twelve graduate students’ contributions to a wiki in a 14-week on-campus course on Web 2.0 technologies in education are analyzed. Results indicate that the wiki platform fosters collaborative knowledge construction and that is necessary to develop new frameworks to analyze content in new learning environments. Wiki environments provide opportunities for researchers to capture the process of collaboration, knowledge construction, and meta-cognition.
  • Item
    A Cross-Vergence of Consumer Preferences: An Empirical Study of Ethnic Subgroups in Thailand
    ( 2012) Amonrat Thoumrungroje
    Building on Bandura’s (2002) social cognitive theory and Phinney’s (1993) three-stage model of ethnic formation, this study explores the trends towards cross-vergence of consumers’ demand in the globalization era. The results from an exploratory factor analysis aiming to identify the underlying benefits that consumers of three different ethnic subgroups in Thailand have towards a non-ethnic consumer product confirms the crossvergence thesis. Thus, both sociology and psychology literature complements each other in explaining both the convergence and divergence in consumers’ preferences nowadays. Finally, this paper advocates that an in-depth understanding of cultural dynamics is crucial for scholars to advance theories as well as for practitioners to properly address consumers’ needs.
  • Item
    The Perceived Ethicality and Efficacy of Fear Appeals: The Use of Graphic Warning Labels in Thailand
    ( 2012) Amonrat Thoumrungroje
    Despite the noted persuasive effects of fear appeals in public health campaigns, there are criticisms of the ethicality of such appeals because they may create unnecessary concerns among audiences. This study examines the perceived ethicality of strong and mild fear appeals and their effect on attitude toward the package, attitude toward the product, and intention to change behavior in the context of an antismoking campaign launched in Thailand. A between-subjects experimental design involving 205 Thai smokers was implemented to measure the effects of "strong" and "mild" graphic warning labels (GWL). Results indicate that the "strong" fear appeal is considered unethical, yet, effective in creating unfavorable attitudes toward the cigarette package and toward cigarettes. Interestingly, although the strong fear appeal prompted the highest intention to quit smoking, as compared to that stimulated by the mild fear appeal, intention to quit smoking is at a low absolute level.
  • Item
    Foreign-Branding, Product Evaluations, and Brand Image: An Experiment on Brand Pronunciation in Thailand
    ( 2012) Amonrat Thoumrungroje
    The use of foreign branding has become a popular strategy to employ on local products. A betweensubjects experimental design involving a total of 80 Thai participants was conducted to examine the effects of foreign branding on consumers product evaluations and attitudes toward the brand. Foreign branding was manipulated as English and Thai pronunciation of six fictitious brand names. The results indicate that English pronunciation fostered higher perceptions of product hedonism, regardless of whether the product is actually hedonic, hybrid or utilitarian, suggesting that such foreign branding may offer inherently greater emotional meaning across all product types as compared to Thai brands. Furthermore, English pronunciation created more favorable overall attitudes toward the brand and brand name as compared to the Thai pronunciation across all three product types.
  • Item