International Research E-Journal on Business and Economics

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  • Item
    Is corporate social responsibility a determinant of purchase intention? : a case study of Ncell Nepal
    ( 2015) Sharma, Sumit ; Thongdee Kijboonchoo
    This study investigates the relationship between Corporate Social Responsibility (CSR) activities performed by a company and its behavioral effects on customer behavior indicators namely: brand image, perceived price fairness, awareness of CSR, and purchase intention. This study also takes into account perceived service quality and its influence on customer purchase intention. The researcher surveyed about 401 respondents of generation Y in Nepal. Structural Equation Modeling was applied for the data analysis. The results showed that there exists a relationship between corporate social responsibility, perceived price fairness, brand image and purchase intention. However, the research uncovered that there exists a negative relationship between awareness of CSR and purchase intention, and that perceived service quality affects purchase intention in a positive manner.
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    Integrated Marketing Communications (IMC) used in food truck business: a case study of Five Burger Food Trucks in Bangkok's Metropolitan area
    ( 2015) Tonghathai Likhitweerawong ; Kitikorn Dowpiset
    The purpose of this study is to examine how Integrated Marketing Communications or IMC is put into practice by the management of food trucks in Bangkok area. In this study, data was collected from interviews with ten respondents who are the managers of five food trucks in Bangkok. Contextual observations were also made on the site of the food trucks and on other communication channels. Data was analyzed by content analysis and categorized into themes corresponding to each of the five key features of IMC The insights gained from this study shows that IMC as adopted by the management of the food trucks has the five key features of IMC The findings can help the management of the food truck business or new entrepreneurs in effectively applying IMC in their business practices.
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    The motivation, methods, and economic effects of artificially high real estate Prices in the United States 2009 to Present
    ( 2015) White, Gerard
    By purchasing mortgages backed securities in default from banks in exchange for cash, and manipulating interest rates through its bond buying programs, the Federal Reserve has not only stemmed the drop in housing prices, but also inflated housing prices by manipulating supply and demand mechanics. In the short-term, quantitative easing 3 succeeded in stopping the steep fall in U.S. housing prices but long-term, consequences are on the horizon. Debt financed quantitative easing programs successfully created short-term housing price inflation at the expense of long-term prosperity. The long-term consequences of quantitative easing will likely occur shortly after quantitative easing ends and interest rates are allowed to rise. This paper explains the process of how the Federal Reserve (USA) has successfully manipulated housing prices, temporarily restored consumer confidence in the American economy and finally, projects what will happen when interest rates eventually rise. Free market forces determine prices, and inevitably the housing market faces a major downward price correction.
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    The role of sport in the development of tourism: a study on awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City
    ( 2015) Kolenberg, Mark ; Batra, Adarsh
    Thailand is a developing country that depends heavily on the tourism industry; therefore for the development of Thailand in the long run, it is crucial for Thailand to understand the sport tourism market as sport tourism. Sport tourism is a growing market. This study aims to analyze and determine the role of sport towards the development of tourism though understanding awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City. This study has a total of 400 respondents; 200 sport tourists and 200 non-sport tourists. The data were collected from five major sport events and sport facilities in Bangkok and Pattaya City using non-probability sampling (quota, judgmental and convenience). Descriptive and inferential statistics were applied to demonstrate the relationship between the variables. Independent sample t-test and SPSS statistics analysis were applied as research method and measurement for this study. The result showed difference between sport tourists and non-sport tourists' demands and expectations towards sport tourism vary; out of six hypotheses, two hypotheses found items with significant differences which were related to the dependent variable "preferences" towards sport tourism in Thailand, and "the contribution of the General Public in Thailand Sport Tourism development". It can be concluded that sport tourists and non-sport tourists are different, but both are important components for sport tourism development.
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    Creating the company of choice by improving employee morale and job satisfaction: a case study on YZJY Company
    ( 2015) Song, Jie ; Fernando, Maria Socorro Cristina L.
    This research was conducted to determine the levels of employee morale and job satisfaction in relation to creating a company of choice. This research was conducted using the action research model involving the company managers and employees. Survey, observations, and interviews were used for data collection. The study determined the current situation of the employees' job satisfaction and morale that affected the company as a "company of choice"; identified appropriate organization development interventions (ODI) that could facilitate the creation of the company of choice; identified the initial impact of the OD interventions on employees' job morale and satisfaction in creating the company of choice; and measured the difference between the pre-ODI and post-ODI data on employee satisfaction and morale that created the company of choice. The results showed that the OD interventions conducted on the job satisfaction and job morale improved the preference level for the company of choice.
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    Challenges to logistics in the ASEAN landscape: A case of three logistics companies in Thailand
    ( 2015) Kitti Phothikitti ; Chatelier, Glen
    While major logistics companies claim that they are 24/7 ready and capable of logistics activities to meet the challenges of logistics demands in the ASEAN, there are three clear challenges that companies are required to address: Human resources for urgently better training, Information and Communication Technologies (ICT) connectivity which requires upgrading and vivid standards and the intricacies of access to the archipelagic countries.
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    The new trends and innovations in selected five-star hotels in Bangkok, Thailand
    ( 2015) Nan, Hua ; Batra, Adarsh
    Thailand is a country that highly relies on the tourism industry. Following the new trends and innovations are significant for development of hotels. In this study, researcher analyzed trends, challenges and innovations in selected five-star hotels in Bangkok. This paper further discussed innovation in selected five-star hotels, and the impact affected by innovations and innovative practices in hotels. Qualitative research techniques ware used in this study. In-depth interviews were conducted in English with three officials from selected five-star hotels to collect primary data. Observation method was also employed to observe the surroundings and layouts in selected hotels. Secondary data were mainly collected from journal articles, reports, and books and websites. The study employed thematic analysis and content analysis to express findings. The results showed innovation outputs which belong to product innovation, service innovation and administrative innovation respectively. Findings also indicated that hotels utilized both interior and exterior approaches to follow up new trends and innovation. Furthermore, these innovations and innovative practices improved customers' satisfaction and business performance for the hotels.
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    Management strategies and sustainability of National Museums in Bangkok
    ( 2015) Daosiree Chayasirisobhon ; Batra, Adarsh
    Today, tourism is one of the most important industries for Thailand. Among the attractions, national museums are considered the center that present the nation's history, art and culture inherited from the past and preserved until now. These make management and sustainability as public organizations very important to consider. This research was therefore conducted to find out what and how strategies are developed and practiced among the national museums in Bangkok as well as significant areas that lead to sustainability. Only qualitative methods were adopted in the conduct of this research. In-depth interview, focus group and observation ware selected to be the most effective options for research data collection. The results of this research indicate the key findings that the national museums are under similar management strategies for development as learning sources and tourism attractions. Such strategies are implemented by the Office of National Museums, put and updated in National Museum Development Plan. Furthermore, on tourism and hospitality services, technologies for visitors are being focused, while Public Relations, Information Technology, Personnel, and Image of the national museums should be emphasized for sustainability.
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    Creativity dialog map: the adaptive Organization Development Technology for positive change in the organization
    ( 2015) Kitikorn Dowpiset
    Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework and its tools and techniques are intentionally implemented for planned change towards its view of an organization's preferred direction and vision. This article presents an important process in planned change, that is, the processing of information. Convergent thinking and divergent thinking are alternative approaches to processing information. The paper presents the design of a new OD technology called "creativity dialog map". The new design CDialogMap2 is a version derived from the feedback from workshops conducted by the author in his classes.
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    Identifying the association between relationship marketing and customer loyalty at ABC Bank in Assumption University Campuses: A case study based on the Student's Point of View
    ( 2015) John, Jerry ; Thongdee Kijboonchoo
    Relationship marketing is a marketing technique aimed at the development of long term customer relationships. This marketing technique is aimed at retaining existing customers rather than to attract newer customers. The main objective of this research study is to determine whether bonding, trust, commitment, communication, competence and conflict handling dimensions of relationship marketing have a significant relationship with customer satisfaction and customer loyalty variables among banking customers. The researcher identified the student customers of ABC Bank having an account at Hua Mak or Suvarnabhumi campuses of Assumption University Thailand as the target respondents. The study was carried out in 2015 on a convenience sample of 400 respondents. Reliability and internal consistency of the questionnaire were tested using Cronbach's Alpha. The hypotheses were tested using Pearson's correlation and the results showed that there is a significant positive relationship between all the six dimensions of relationship marketing on customer satisfaction. The researcher also found that there is a significant positive relationship between customer satisfaction and customer loyalty.
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    The influence of service quality on overall customer satisfaction and the influence of overall customer satisfaction on customer loyalty in Retail Banking in Bangkok
    ( 2015) Phatcharida Jongphae ; Santhiti Treetipbut
    The main objective of this paper is to identify the critical service quality dimensions that influence overall customer satisfaction and the influence of overall customer satisfaction on customer loyalty in Retail Bangking in Bangkok. SERVPERF measurement was applied to measure service quality of Retail Bangking. 400 questionnaires were employed to collect data in front of five banks and a quota sampling method was used to ensure that representatives of each bank were proportionate based on the number of bank branches in Bangkok. Regression analysis was applied to test the hypotheses for this study. The results indicated that all five-service quality dimensions; tangible, reliability, responsiveness, assurance and empathy positively influence overall customer satisfaction and there was a positive influence of overall customer satisfaction on customer loyalty in Retail Bangking. Implications for practice are also presented and limitations of research and recommendations for further research are also discussed in this study.
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    A study on leadership styles, job related factors and organizational cultures towards Job Satisfaction of Teachers in the Diocese of Diphu, India
    ( 2015) Lukose, Saji ; Sirion Chaipoopirutana
    The purpose of this research is to investigate the relationship between the independent variables such as transformational leadership, transactional leadership, salary, job training, and supervision, working conditions, esprit de corps (team work), accountability, career progress, recognition, job clarity, adaptive culture and mission culture with dependent variable teachers' job satisfaction in the Diocese of Diphu, India. This study exclusively made use of survey methods to collect the data from 400 respondents and analyzed using SPSS 21.0. Descriptive statistics were used in describing the parameters of the respondents and inferential statistics were used to test hypotheses. The results of the Pearson Correlation Coefficient have shown that the independent variables such as salary, job training, supervision, working conditions, esprit de corps (team work), accountability, career progress, recognition and job clarity have positive correlation with teacher' job satisfaction in the Diocese of Diphu while the results of the multiple linear regression showed that transformational leadership, transactional leadership, adaptive culture and mission culture have a significant influence on teachers' job satisfaction in the Diocese of Diphu.
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    The marketing and management of the travelling theme park in Thailand: The case study of Siam Carnival Fun Fair
    ( 2015) Tithikarn Angkul ; Batra, Adarsh
    The purpose of this research in to analyze the biggest travelling theme park in Thailand. This research mainly focuses on the marketing and management of the travelling theme park. The marketing area that this research focuses is the advertising methods that the theme park and the safety methods that the theme park use in order to gain trustworthiness from the tourists. This study uses qualitative method. Data collection using semi-structured interview, in-depth interview and observation was conducted on 12-13 July 2015. The theme park uses signboard advertisement, social media, word of mouth, radio and free tickets as advertisement method. The employees who work with them should love to travel around, hardworking, ready to learn new things and can do problem solving. College degrees are not required for hiring of employees. The theme park has high standard engineers who take care of the park rides to guarantee safety.
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    A study on foreign tourist satisfaction on tourism attributes in Kunming, China
    ( 2015-11) Yue, Guo ; Ruangyot Sanposh
    This research attempted to identify the factors such as tourism attraction, accessibility and infrastructure, safety and security, destination image, affecting tourist's destination satisfaction in Kunming City, China. This research also explored the relationship between tourist satisfaction and selected tourists' demographic characteristics (age, gender and education level) and travel behavior characteristics (length of stay, past-experience and source of information). The study areas for this research were the main attractions of Kunming City, China. the quantitative approach was the major method used, with statistical techniques such as descriptive analysis and inferential analysis. The sample population for February to March, 2015. The survey was conducted at ten different attractions in Kunming, the unit of analysis was at the individual level with the sample size of 384 foreign tourists. The findings of this research indicated that higher levels of tourism attraction, accessibility and infrastructure, safety and security, destination image were positively associated with higher level of tourists' destination satisfaction. Moreover, ANOVA revealed that there is a significant difference in the overall satisfaction of tourists by gender, age, educational level and length of stay. Based on the results of this study, several recommendations can be made to increase tourists' satisfaction with the Kunming City, China. First, identifying the variables that satisfy the tourists who visit Kunming will help tourism planners develop appropriate strategies to attract tourists/target markets and serve them effectively. Second, it will help tourism marketers to better understand what their customers want.
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    Improving employees' engagement and communication: a case study of professional accounting services (PAS) Chiangmai, Thailand
    ( 2016) Koravich Kharnijor
    This research focused on engagement and the communication as most common factors that affect the people in an organization to be more productive. After a thorough analysis and consultation with the management team of PAS organization, the need for improvement for internal productivity exists. Therefore, OD interventions (ODI) were conducted to increase the level of employees' engagement and communication between the management and the employees to improve productivity. A total of 3 ODI were conducted; team building activity, group sharing session, and Whole Brain Literacy (WBL) coaching. The results of the activities were all in the positive aspect. Both qualitative and qualitative data collected showed positive outcomes especially in the area of communication understanding and internal working productivity. The engagement, communication understanding, and productivity increased by 2.74%, 10.47%, 7.86%, respectively.
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    Improving service quality of the restaurant staff: a case study of Deutsches Eck pub & restaurant
    ( 2016) Sirilak Benjamin ; Fernando, Maria Socorro Cristina L.
    This study focused on improving the service quality of the restaurant staff in terms of communication, assurance and responsiveness at Deutsches Eck pub and restaurant. The researcher conducted the survey of the restaurant service by using questionnaires with 35 selected customers and conducted the interviews with two managements in the Pre-ODI and Post-ODI phases. Interview data was used as qualitative data. Mean and frequency were used as the quantitative data from the questionnaire. Paired Sample T - Test was used to determine the initial impact of ODI in improving the service quality in terms of communication, assurance and responsiveness. After the implementation of the OD interventions to 14 service staffs, those activities were found to be effective. The customers were more satisfied with their expected service in the restaurant. there was significant difference between the Pre and the Post ODI on communication, assurance and responsiveness. Thus, the continuous development is leading the restaurant service to go beyond customer's expectation.
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    A proposed ODI to improve motivation and loyalty among engineers: a case study of UNC Company
    ( 2016) Chanapa Fukbua ; Fernando, Maria Socorro Cristina L.
    The purpose of this study is to describe and analyze the current situation of UNC Company in terms of improving motivation and loyalty among engineers in an engineering department which had a high rate of turnover. On the basis of the initial assessment, the researcher identified, developed and proposed appropriate OD interventions to improve motivation and loyalty in the UNC Company. Using the action research model, this study at the diagnostic phase used survey questionnaire to collect quantitative data from 30 respondents who were engineers of UNC Company. A statistic program was used to analyze the results of the research by descriptive statistics, average weighted mean and multiple regression. Finding showed that Motivation and Loyalty were interconnected. Therefore, it is strongly recommended to improve intrinsic motivation, loyalty and include career management.
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    The influencing factors toward brand loyalty of smartphone in Phnom Penh, Cambodia
    ( 2016) Dauch, Kao ; Apichart Intravisit
    The purpose of this study was to investigate the influencing factors of the independent variables, i.e. brand affect, brand trust, customer satisfaction, perceived quality, advertising spending, customer orientation, and CSR toward brand loyalty as dependent variable for the Apple iPhone in Phnom Penh, Cambodia. Then, the conceptual framework was designed from the theoretical framework, and hypotheses were constructed from the conceptual framework in order to know the relationship between dependent variable and independent variable. The researcher targets university students both male and female who currently use the Apple iPhone. A total of 400 questionnaires were distributed at the top five rankings of number of university students in Phnom Penh, Cambodia. The researcher used SPSS software for the statistical treatment of data by applying descriptive analysis and inferential analysis. The results of this study showed that brand trust had a high positive significant influence on brand affect, perceived quality had a high positive significant influence on satisfaction, advertising spending had a high positive significant influence on perceived quality. furthermore, brand affect, brand trust, satisfaction, perceived quality, and CSR had a positive significant influence on brand loyalty in terms of behavior, commitment, and price tolerance. Whereas, only one variable which is advertising spending had a negative significant influence on brand loyalty in terms of behavior. However, customer orientation had not a significant influence on brand loyalty in terms of behavior, commitment, and price tolerance.
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    A study of factors affecting the Gold Price in Thailand during 2005-2015
    ( 2016) Natjaphak Jaraskunlanat ; Thongdee Kijboonchoo
    The objective of this study was to determine the factors that affected the Gold Price in Thailand during 2005-2015. Monthly data from January 2005 to March 2015 were used to analyze the impact of World Gold Price, Oil Price, Dow Jones Industrial Average, USD Index, Consumer Price Index, SET Index, Interest Rate, Exchange Rate, and Time Lag on the Gold Price in Thailand. Multiple regression analysis was employed in this study. The findings of this study had identified World Gold Price, Dow Jones Industrial Average, USD Index, Consumer Price Index, SET Index, and Time Lag as significant predictors of the Gold Price in Thailand. The result of this study would be useful to investors, individual buyers, and sellers for their analysis and decision making on trading gold profitably.
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    Determinants of customer satisfaction and customer loyalty in e-banking: a case study of Thailand's selected commercial banks in Bangkok's Central Business Area
    (Assumption University Press, 2016) Bogati, Deepin ; Rawin Vongurai
    The primary purpose of this paper is to identify the determinants of the factors influencing customer satisfaction and customer loyalty in the e-banking of commercial banks of Thailand. A 33 item questionnaire was developed based on the literature review and tested for reliability and validity using Cronbach's alpha test. A total of 400 questionnaires were distributed to 204 e-banking banking preferring clients and 196 traditional banking preferring clients. The regression analysis suggested that core service quality, social benefits, confidence benefits and physical layout has statistical influence on customer satisfaction of commercial banks. Moreover, accessibility and special treatment benefits have statistical correlation with customer satisfaction. The findings also revealed that there was statistical difference in customer satisfaction and customer loyalty in e-banking and traditional banking preferring clients. In the intense competitive banking industry of Thailand, the identified results help the decision makers of the banks to improve the special parameters and get an edge against the competitive banks to satisfy and retain customers.