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Itemการจัดการความรู้ กรณีศึกษาบริษัททรู คอร์ปอเรชั่น(MicroComputer Magazine, 2012-07-20)
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Itemมหึมาข้อมูล(MicroComputer Magazine, 2012-08-27)
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ItemStudent response to written corrective feedback( 2014) Arlan A. ParrenoStudent response, in terms of attention/awareness, actions, and attitudes, to written corrective feedback (WCF) is believed to influence the effectiveness of such feedback. To determine how Thai university students respond to WCF and whether there were differences in their responses to three common types of WCF, a survey was conducted. Three sections of a foundation academic English course were involved, each receiving consistent focused WCF – one section with direct corrective feedback, another with indirect corrective feedback, and the third with coded corrective feedback – in their paragraph compositions throughout one semester. A questionnaire with items on attention/awareness, actions, and attitudes regarding the WCF they received was administered at the end of the semester. Findings indicate that students paid attention to/were aware of the WCF and that they acted in similar ways upon receiving their writings. They also had positive attitudes towards WCF. However, this study revealed that coded corrective feedback entailed a significantly higher level of attention/awareness and significantly more positive attitudes than the direct and indirect types. Although the findings may suggest that using coded corrective feedback is a better approach than direct correction or indirect correction, its efficacy on second language learning/acquisition needs further investigation.
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Item‘River’ or ‘Liver’? Exploring the Intelligibility of Thai’s (Mis)pronunciation of English ‘r’ and ‘l’( 2014) Nussara Wadsorn ; Supakorn PanichkulThe establishment of ASEAN Community has in recent years brought about a number of studies related to English as a Lingua Franca (ELF). Most studies address the issues of mutual intelligibility of English used among the speakers in the Region, and those who will need to communicate with them. Jenkins, in 2000, proposed the Lingua Franca Core (LFC), i.e., the pronunciation features that are crucial for intelligibility required for effective communication. Included among those features are the correct pronunciation of all consonants except /θ/ and /ð/, and the initial consonant clusters. This study explores how Thai students in an international university characteristically mispronounce the ‘r’ and ‘l’ sounds, and how they are intelligible to listeners from certain ASEAN countries. Corresponding to Jenkins’ LFC scheme, the study reveals that pronunciation deviances of the two consonants can often lead to misunderstanding, and miscommunication eventually. The implications for ELF teaching are then discussed.
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ItemCultural Isolation as Depicted in Anita Desai's Bye-Bye Blackbird( 2015) Ramnath SrinathAnita Desai’s Bye-Bye Blackbird,published in 1971, is a story mainly concerned with cross cultural human relationships. Dev and Aditand Sarah the British wife of Aditare the three major characters representing two sections of life. Adit, has ankinship to the western ways of life, especially, England, while Dev living in England, shows his revulsion towards the ways of European life and particularly of England. Sarah, Adit’sEnglish wife, even though Western and first world by birth, is portrayed by Desai as being weak, meek and docile.Adit, loves and longs to live in England but Dev loves India, while Sarah is caught in-between her natural self and her willing adoption of the foreign ways of life. The title of the novel refers to Adit’s final farewell to Asian immigrants in England when he leaves England to India for good. Since their background is rooted in the class society, which still exists in India and Hinduism in particular, there is an intense struggle; cultural conflict, isolation, immigration, exile etc. are common in twentieth century literature. Anita Desai has vividly depicted the predicament of expats and their life in a foreign country.
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ItemExamining Factors which Influence Repurchase Intention for Walk-in Customers at IKEA, Bangkok( 2015) Ramnath SrinathAs customers come from different organizations, the behavior of customers to spend money and buy more is different so, their satisfaction and intention to purchase will be naturally different. This research has the objective to study and examine the variables that influence customer satisfaction towards repurchase intention of walk-in customers at IKEA, Bangkok in order to enhance customer satisfaction towards repurchase intentions in the store The sample of this research consisted of 395 respondents, who participated in the survey; data was analysed by using a probability sampling method. The data, was collected from all walk-in customers of IKEA, through questionnaires, which were distributed by the researcher and the data so gathered was analysed by using SPSS program, to obtain accurate results. The results demonstrated that there was a strong positive relationship between independent factors (product feature, showroom layout, technical, marketing communication) and customer satisfaction towards repurchase intentions of walk-in customers at IKEA, Bangkok.
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ItemWritten corrective feedback impact on grammatical accuracy in L2 writing: a quantitative and qualitative look( 2015) Arlan ParrenoThis quasi-experimental study examined the efficacy of the three types of written corrective feedback (WCF), namely, direct, indirect and coded WCF, and the no-correction approach. A diary study on student responses to WCF was also conducted. The one-semester investigation involved 68 Thai students in an undergraduate English course. Results showed that the three WCF types had significantly better revision effects than the no-correction approach, but only the coded WCF produced significant delayed effect. However, analyses of diary entries suggested no general accuracy improvement in any group. Diary study results indicated that, although all groups reported awareness of similar actions, and positive attitudes towards WCF, the coded WCF group seemed more aware of the WCF than the other groups. Findings suggest that focused coded WCF helps in learning English as an L2, although its role in L2 acquisition remains to be seen.
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ItemExamining University Students’ Language Awareness of Metalinguistic Knowledge in the Thai Context( 2015) Sureepong PhothongsunanThis study aimed to investigate Thai university students’ language awareness of metalinguistic knowledge of English, which focuses on learners’ ability to detect and give explanation for errors in English. A verbal protocol of learner introspection was used with 15 participants studying in the Business English Major in a Thai university. The specific investigation was on errors with verbs which encompass those of tense, aspect, and verb complementation. It was found that most participants identified mistakes inaccurately and in particular they seemed to have serious difficulties with verb complementation. Also, it was found that the participants referred to grammar rules they learned in high school rather than to what they have been exposed to in their university courses to explain grammatical structure. Insights gained from the verbal protocols are useful to help students to understand the thought processes involved in metalinguistic reflection, promote language awareness and address students’ conceptual confusion with English rules.
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ItemTeaching Business Chinese Translation to Thai Undergraduates: Problems, Difficulties and Implications( 2015) Ping, XuThis research aims to (1) identify common problems and potential difficulties Thai undergraduates faced when they practicing their translation skills from Thai to Chinese, (2) examine Thai students’ perceptions on their knowledge and skill; and (3) investigate Thai students’ feedback on Thai-Chinese translation teaching materials and teaching methods. Based on the literature review, a 20-item survey was designed. The questionnaire’s Cronbach’s Alpha reliability is .868 (>.70). At the first semester of academic year 2014, the survey was distributed to the fourth-year students who are studying Thai-Chinese translation at Business Chinese (BC) Department and Chinese for Economy & Trade (CET) Department of Assumption University. The results indicated that most Thai translation students have weak Chinese foundation. Thai students often make grammatical errors, write wrong Chinese characters, and use inappropriate vocabularies and incorrect punctuations. Thai students find it difficult to translate Chinese idiom, business terminology, proper name, and Chinese measure word. The study’s findings offer useful information that is applicable for improving business Chinese translation teaching and learning.
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ItemPhotojournalism: Journalistic Reality and Necessity( 2016) Kasbekar, SushamaAylan Kurdi, a three year old Syrian boy’s image carried on the front pages of newspapers and magazines in September 2015 was enough to stop the world in its tracks. It embodied the ravages of the Syrian war which has made headlines in newspapers and in the mass media in the past few years. Photo journalism is “Journalism in which written copy is subordinate to pictorial presentation of news stories or in which a high proportion of pictorial presentation is used, is broadly news photography” according to Miriam Webster’s dictionary. News photography sears, it captures reality. It is a necessity in this world which requires evidence and substantiation. This paper aims to study the photos related to the war in Syria; especially photos of Aylan Kurdi a three year old boy washed ashore while escaping with his family from Syria. The impact of these photographs on readers has been made through a qualitative study with in-depth interviews. The disturbing nature of the photographs, the knowledge about the war in Syria, the need and necessity of using of such photographs in media, feelings evoked, and the impact of the photographs by being shown on social media was gauged through a questionnaire and in-depth interviews.
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ItemEFL motivation through Vision: role-plays, narratives, projects and reading tasks( 2016) Sureepong PhothongsunanThis paper looks into some interactive, proposed ways in helping an EFL learner to develop an identity as an EFL learner in learning English to achieve language learning goals. First, vision theory is discussed, reflecting on the increased importance of envisioning oneself to create a self-image for the EFL learner in order to enable, acknowledge and enjoy his/her EFL identity. The second part presents the use of how conscious role-plays can make a difference in terms of shaping one identity. The next part supports the interlinking of image as a confident EFL learner and an effective individual in the future through personal narratives. The final section addresses how projects and reading tasks can be used as activities which can support the building of identity in EFL.
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ItemThai university academics’ challenges of writing for publication in English( 2016) Sureepong PhothongsunanThis study examines challenges faced by Thai university lecturers with regards to publishing their academic works in English. 18 academics from two university settings in Thailand were involved in this investigation. The interviews were used to understand the lecturers’ perceptions of the issues in writing for scholarly publication in the English language. Particularly, the aim of the research sought to discover what hindrances Thai university academics experienced and how they handled them. In addition, their needs for successful publishing were explored. The findings revealed three salient emerging themes, including (1) the need for publication in English; (2) difficulties in writing in English; and (3) the need for strenuous research support. The study suggests that university lecturers need more encouragement and support to publishing their academic works as a means of securing professional development, enhancing research culture and maintaining and increasing the national and international reputation of the university along with quality assurance.
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ItemThai University Academics' Challenges of Writing for Publication in English( 2016) Sureepong PhothongsunanThis study examines challenges faced by Thai university lecturers with regards to publishing their academic works in English. 18 academics from two university settings in Thailand were involved in this investigation. The interviews were used to understand the lecturers’ perceptions of the issues in writing for scholarly publication in the English language. Particularly, the aim of the research sought to discover what hindrances Thai university academics experienced and how they handled them. In addition, their needs for successful publishing were explored. The findings revealed three salient emerging themes, including (1) the need for publication in English; (2) difficulties in writing in English; and (3) the need for strenuous research support. The study suggests that university lecturers need more encouragement and support to publishing their academic works as a means of securing professional development, enhancing research culture and maintaining and increasing the national and international reputation of the university along with quality assurance.
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ItemEFL Motivation through Vision: Role-plays, Narratives, Projects and Reading Tasks( 2016) Sureepong PhothongsunanThis paper looks into some interactive, proposed ways in helping an EFL learner to develop an identity as an EFL learner in learning English to achieve language learning goals. First, vision theory is discussed, reflecting on the increased importance of envisioning oneself to create a self-image for the EFL learner in order to enable, acknowledge and enjoy his/her EFL identity. The second part presents the use of how conscious role-plays can make a difference in terms of shaping one identity. The next part supports the interlinking of image as a confident EFL learner and an effective individual in the future through personal narratives. The final section addresses how projects and reading tasks can be used as activities which can support the building of identity in EFL.
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ItemApplying Active Listening Strategies in EFL: An Integrated Skill Approach( 2016) Sureepong PhothongsunanThis paper addresses some active listening strategies which EFL learners can employ to facilitate, monitor and evaluate their own English listening skills. Listening today is classified as an interpretive process. The role of the listener as an active partaker in the listening process is thus emphasized. The paper sheds light on the impact that active listening may have on students’ overall language output, academic success, and enhanced performance on listening assessments with relevant, practical examples.
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ItemLearners’ Attitudes towards Native and Non-native English Speaking Teachers in the EFL Context( 2016) Sureepong PhothongsunanThis paper examines the attitudes of EFL learners towards native and non-native English speaking teachers in the EFL context by reviewing some research findings as reported by educators in the field of English language teaching. Three main sections are presented. The first section looks into learners’ attitudes towards EFL teachers. This is followed by a focus on how students’ attitudes are towards native and non-native English speaking teachers. The second part sheds light on qualities of native and non-native English teachers, which are in fact mutually supportive, in their English teaching profession. The author’s own research on learners’ attitudes towards native and non-native English speaking teachers is introduced and discussed in the final part where it was found that EFL students under study perceived significant differences between native English and Thai English teachers in various areas.
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ItemAuthorial Stances in Classroom Speeches: A Corpus-Based Study( 2016) Sarit SiribudCorpus-based studies have become increasingly popular among researchers in the field of linguistics and language studies, as they may shed light on language instruction and course designs (Conrad, 1999). Given this emphasis, a corpus-based analysis on stances (Hyland, 2005) in students’ classroom speeches has been employed. The analysis of a corpus of 104 undergraduate students’ speech transcriptions reveals that students employed authorial stances in their speeches. Such results, however, only suggest that these stances were used subconsciously by the students, given that they have never been introduced to such a concept. It is then suggested that the concepts of authorial stances be introduced to Thai students so they may employ these linguistics items on a more strategic level and become more competent speakers and writers of English.
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ItemDelving into international students' attitudes to NESTs and NNESTs( 2017) Sureepong PhothongsunanThis study examined the attitudes of international students at university level towards native English-speaking teachers (NESTs) and non-native English speaking teachers (NNESTs) in a Thai context. It also explored how the attitudes held towards these two groups of teachers shaped the participants’ learning practices and motivation to learn English. Two research instruments; the open-ended questionnaire and the semi-structured interview were employed for this study. The questionnaire administered with 31 participants was the primary data collection tool. The subsequent interview conducted with 14 of the participants served as a supplementary data. The findings indicated significantly differing attitudes towards native English-speaking teachers and nonnative English speaking teachers in many areas. These domains comprised the teaching methods and styles; the understanding of students’ problems; grading and marking; language proficiency; personality, classroom behaviour and discipline; and the ability to communicate and interact with learners. Some differences were also reported in the way they assigned work and arranged learning activities and their attitudes towards students. Most participants given the choice had a strong favour to study with native English-speaking teachers. There appeared to be a strong positive rapport between studying with native English speaking teachers and the participants’ learning behaviours and eagerness to study English. Implications are made regarding teacher training, particularly for non-native English teachers and language teachers, be it native or non-native, having EFL teaching experience.