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Browsing Journal Articles by Subject "ABAC ODI Journal : -- Vision. Action. Outcome. -- 2015"
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    An examination of Bangladeshi Patients' Loyalty towards a private hospital in Bangkok, Thailand
    ( 2015) Afroz, Syeda Israt ; Apichart Intravisit
    The study aims to understand what influence medical tourists, more precisely, Bangladeshi medical tourists' loyalty towards a private hospital. By considering four variables, which are: satisfaction, perceived value, trust, and destination image, this study conducts a survey-based research with 356 Bangladeshi patients who came to the hospital for medical treatment. The questionnaire, containing 42 items, covered the essence of four variables and the loyalty of the patient towards the hospital. The questionnaires were distributed from 1st April to 30th April, 2013. The results of the questionnaires were analyzed and interpreted in detail using the Statistical Package for Social Science (SPSS) version 20.0. Descriptive analysis section applies mean score, frequency, and percent to summarize data. To prove the hypotheses, Pearson correlation coefficient was used to find the relationship among satisfaction, perceived value, trust, destination image, and loyalty toward medical tourism in the private hospital. The result shows that medical tourists' satisfaction,k perceived value, trust, and destination image, all have a significant influence on tourists' loyalty towards medical tourism at this private hospital. The findings from this study should help them to plan their future to acquire the best outcome. recommendation has been proposed for the hospital management, Tourism Authority of Thailand (TAT), medical tourism sector for further action.
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    Strength-based operations as organization development intervention (SBO-ODI) on enhancing teacher commitment, engagement, and performance: a case study of Assumption College Ubon Ratchathani (ACU)
    ( 2015) Prawat Sutthinont ; Kitikorn Dowpiset
    In the 21th century, four aspects in the era of globalization: complexity, change, competition, and connectivity, has impacted people's livings. To remain competitive the organization needs to design working environments with strong continuous-learning process to enhance commitment and engagement of the employees for better performance. Strength-Based Operation as Organization Development Intervention (SBO-ODI) was designed as a strategic intervention to support the working capabilities of the teaching and supporting staff at Assumption College Ubon Ratchathani, and was constructed based on the notions of worker strengths and right conditions as the foundation driving effective performance and success of work. The intervention was run under the core aspects of Action Research, and together with the framework of cross-functional team working, Appreciative Inquiry (A.I.) approach, Strengths, Opportunities, Aspirations and Results (SOAR) approach, positive coaching, and strength-based projects. The overall objectives of the study was to implement and to investigate the effects of the SBO-ODI method on the enhancement of ACU teaching and supporting staffs' commitment, engagement, and performances. The results from the questionnaires and observations revealed that the commitment, engagement, and performances of the ACU staffs were increased through the intervention. The participants expressed obviously in both understandings of goals in working and actions in conveying the project activities. There was a significant improvement in the participants' commitment, engagement, and performances at the level of 0.000* (p<.05), and the SBO-ODI intervention, finally, yielded the new model supposed to be assertive approach for working achievement of an organization.
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    Teacher Professional Development Program: a case study on Appreciative Teacher Professional Development (ATPD) at Adventist Ekamai School (AES), Bangkok
    ( 2015) Charnchai Denduangruedee ; Villavicencio, Salvacion E.
    This research aims to examine the applicability of Appreciative Inquiry (AI) and Whole Brain Literacy (WBL) concepts into designing an effective Teacher Professional Development/Transformation program. The study was conducted on Adventist Ekamai School (AES), a small private Christian school with the main objective to help AES develop/transform its teachers and increase their levels of Teacher Efficacy and Pedagogical Content Knowledge. An Action Research was employed in this study covering a combination of qualitative and quantitative methods was used for data collection, analysis, and interpretation. The subject of the study involved 36 teachers and 219 students at AES. The research findings indicated that, after ODI Implementation, AES teachers became more aware of the significance of Teacher Efficacy, Pedagogical Content Knowledge and Student Engagement towards their teaching role and various stakeholders of the school. They also voluntarily performed behavioral changes necessary for achieving the new set of shared goals that they collectively formulated during the ODI Implementation stage. In conclusion, the action research served as a tool that drives AES towards the first step towards transformational change. However, a long term commitment from the school management team would be vital in determining the success of this transformational process and goals achievement. Future studies may employ different activities such as ODI that are suitable in different contexts to test the applicability and extend the validity of the models developed from this study.
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    Tourists' understanding of the elephant business in the tourism industry: a study of International Tourists in Chiang Mai Province, Thailand
    ( 2015) Pannarai Polyapipat ; Loh, Aaron
    The elephant is the best-known national symbol of Thailand that has been linked to Thai people for centuries. However the number of elephants is declining very rapidly in the past 25 years and it is possible that the elephant could become extinct in Thailand within 10 years. As the majority of domesticated elephants are in the tourism business, then to study how tourism affects the elephant's welfare is significant for the elephant itself, business owners and tourists. Consequently, the purpose of this research is to investigate tourists' understanding to help in assisting business owners to operate more ethically. The survey was conducted among 382 international tourists who had visited elephant-based attractins in Chiang Mai, Thailand. The respondents were foreigners with diverse educational backgrounds and income levels. The questionaire used for the survey was based on a critical literature review, the research objectives and the hypotheses. The data collection period was from October-December 2014. The statistical analyses revealed that the trend of using animals in tourism or for entertainment has become more ethical recently. The majority of tourists participated in abusive-free activities such as observing elephants, bathing and feeding elephants, and photographing elephants. Tourists understand the ethical implications of elephant-based attractions and the expected conditions for the ethical operation of elephant-based attractions. For example, elephant-based attractions are not places where visitors should see animals entertaining them, or where elephants were abused during training.