Building on literature relating to expatriate adjustment, this study attempted to identify factors
that affect individualistic expatriate responses to cross-cultural adjustment in a collectivist culture. This
study examines empirically the degree to which 387 British expatriates have adjusted themselves in
terms of interaction, general/cultural and work adjustment in Thailand. It also analyzes the expatriates'
adjustment antecedents which are personal factors, work related factors and cultural factors. Multiple
regression analysis exhibited that expatriates' work related adjustment were affected by spouse and
family adjustment, social support and role discretion. The cultural factors showed no effects on all
dimensions of British expatriates' adjustment. Implications for future research and practice are dis-