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2 Faculties
2.01 Martin de Tours School of Management and Economics
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https://repository.au.edu/handle/6623004553/77
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Browsing Dissertations by Subject "Brand trust"
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An empirical investigation of the moderating role of transformational advertising message strategies in the relationship between brand identification, brand trust, parasocial interaction and brand love
(
Bangkok : Assumption University,
2021
)
Worapoj Sirichareechai
;
Marissa Chantamas
Item
The effect of the parasocial relationship with celebrity youtubers towards Thai middle aged viewers’ purchase intentions: the moderator role of self-disclosure and the mediator roles of self-brand connection, and brand trust in product placement context
(
Bangkok: Assumption University,
2023-02
)
Donyawan Chantokul
;
Marissa Chantamas
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