AU Journal of Management: Vol. 5, No. 2 (2007)

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A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers

(Assumption University, 2007) Sirion Chaipoopirutana ; Assumption University. Martin de Tours School of Management and Economics

This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of MR.. T CU3tomers.