This paper investigates the movement of gold prices from 1981 to 2007 in the developing mar-
ket of Thailand. h adopu summary statistics, · price index and exponential smoothing average tech-
niques to explore the short and long-term investment strategies in gold. The .findings suggest that Thai
investors should buy during the first six months of the year and sell in December to obtain maximum
return. It is also suggested that the longer the investment horizon, the more apparent iJ the associated
return and risk.