AU GSB: Vol. 15, No. 1 (June 2022)
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Browsing AU GSB: Vol. 15, No. 1 (June 2022) by Subject "Behavioral intentionto use"
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ItemFactors impacting the usage intention of learning management system in higher education(Bangkok : Assumption University Press, 2022) Huang, Jingying ; Somsit Duang-Ek-AnongThe purpose of this research is to examine the factors impacting the usageintention of the Learning Management System (LMS) in higher education ofSichuan, China. Research design, data and methodology:Sample data was collected by using quantitative method and questionnaire as a tool.Item-Objective Congruence and pilot test were adopted to test the content validity and reliabilityof questionnaire before distribution.Data was analyzed by utilizingConfirmatory Factor Analysis and Structural EquationModeling to validate model’s goodness of fit and confirm the causal relationship among variablesfor hypothesis testing.Results:The studyhasfound that the conceptual model was able to predict the behavioral intention (BI) to useLMS in higher educations. Perceived Usefulness (PU) and Attitude Towards Using(ATU) are two key antecedentsof BI to use LMS.Conclusions:PU was the strongest predictor of BI to use both directly and indirectly, which PU was driven significantly by service quality, information quality, and system quality. Therefore, this study suggestedthat developers of LMS course and management of higher education institutions should focus on improving thequality factors of LMSfor students to perceive the system as useful and would further formulate favorable attitude and behavioral intention toward using LMS.