Browsing by Subject "ABAC ODI Journal : -- Vision. Action. Outcome. -- 2022"
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ItemA needs assessment of communication and employee performance: a case study of PKK auto Partnership Limited, Thailand(Bangkok : Assumption University, 2022) Thanthicha Phachirananwanich ; Fernando, Maria Socorro C. L.Both company communication and employee performance play an increasingly essential role in many organizations throughout the world. Many companies are struggling to enhance better company communication and employee performance through training and career development because these can lead to the good image of organization and the effectiveness of entire organizational performance. This research intended to discover the priority needs for the improvement in terms of the forms of communication, company communication, and employee performance by using the case study of PKK Auto Partnership Limited in Thailand. There are two major research objectives including 1) To determine the current situation and expected situation of the company’s communication and employee performance based on perceptions of employees and customers and 2) To design a training plan based on the results of the research study. To prioritize the needs for enhancing better company communication and employee performance, the quantitative research method using Priority Needs Assessment Modified (PNIModified) was utilized in this research study. The key results based on the quantitative findings were the company communication (PNIModified = 0.1644) sorted as the 1st rank of priority needs index followed by forms of communication (PNIModified = 0.1588) and employee performance (PNIModified = 0.1468), respectively. A training plan was designed based on the results of the study.
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ItemA synopsis of the development of a framework of reference for english language education in Thailand (FRELE-TH)The purpose of this article is to address the need for a Framework of Reference for English Language Education in Thailand (FRELE-TH 2017) based on the Common Europe Framework of Reference for Languages (CEFR, 2001 2018) which was first introduced and practiced among the European countries. CEFR framework has been adopted into language education systems of the majority of Asian countries as well as other parts of the world. As English is the working language of the ASEAN Economic Community people can cross borders to fulfil their social, economic and educational needs. However many Thais do not have the proficiency in English to compete in terms of English, thus hindering their mobility within the ASEAN context. By looking at the basic principles that would benefit the English language teaching and learning in Thailand using FRELE-TH and understanding the difficulties when adopting and modifying CEFR ‘CAN Do’ approach might be a more realistic solution to improving the standard of English in the Thai education system.
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ItemApplications of artificial intelligence for strategic management of organisationArtificial intelligence (AI) is a new tool for organisational and strategic development which has not much been investigated. Therefore, this research investigates perceptions of strategic management experts about the future of Artificial Intelligence and its usage in strategic management. To achieve the research objective, a survey of strategic management specialists, including organisational strategy managers, consultants and academics (n = 231) was conducted. The research used the modified unified theory of acceptance and use of technology (UTAUT) model to investigate the factors that could contribute to an adoption of AI in the strategic management process of organisation. Within this model, situational factors include technological capability and organisational culture. The study showed all relationships of variables within the model were significant. The strongest effect on adoption intention was from technological readiness, while the effect of performance expectancy and effort expectancy was fully mediated. Furthermore, organisational culture had a significant effect on the adoption intention. The implication of these findings is that there is a need to consider utility and ethics of AI implementation for strategic management. There were several limitations of the study, including geographic focus and inclusion of specific adoption factors. In addition, more research is needed to examine AI adoption for strategic management.
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ItemAssessment framework for next–level leadership role readiness in retail middle managementThe objective of this study was to propose a next-level-leadership-role-readiness assessment framework for use in retail management. A qualitative-participatory approach was used for the research, with data collected using appreciative-inquiry-based interviews with middle managers in the retail industry (n = 20) and analyzed using a thematic analysis approach. The findings identified eight core competencies: strategic implementation, time management, people development, professional proficiency, entrepreneurship, commitment, change management, and innovation. These core competencies were drawn from the content analysis inter-coding and reviewed by the experts to develop a drafted framework for next-level leadership role readiness assessment. The draft framework includes competencies, other factors to be measured, a recommended implementation approach, and an approach for integrating the leadership role readiness assessment into the career development path of managers within the organization. The study focused on retail middle manager level based in Thailand. The results provide practical insights into how organizations can assess leadership readiness in a consistent and standardized way, offering a significant benefit. Further opportunities for research include implementing and testing the drafted framework and extending it to other organizational levels.
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ItemDesigning interventions to enhance employee engagement among administrative employees at Heilongjiang International UniversityWith the rapid development of economy and increasingly fierce market competition, higher education institutions are also facing the increasingly complex environment. Employee engagement, as one of the important concepts of human resources, has emerged as a critical success factor in today's competitive marketplace. The purpose of this research is to determine the influential factors affecting employee engagement in order to design interventions for enhancing employee engagement. The study was conducted at a higher education institution—Heilongjiang International University (HIU), a private university established in 1993. The administrative employees were chosen as the research targets to answer the questionnaire and participate in the interview. Mixed methods of quantitative and qualitative were used in this research. The multiple linear regression was applied as the analytical tool for investigating the influence of independent variables on dependent variables. Content analysis was used as the tool to analyze the qualitative data to validate the statistical analysis. From the results four out of five hypotheses are supported by the data analysis, which indicate that factors including career growth, coworker support, supervisor support and performance feedback have significant influence on employee engagement. Interventions are designed accordingly to improve employee engagement based on the results. The findings can provide both theoretical and practical value in the field of higher education organization management.
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ItemDesigning job stress management strategies for primary school teachersThis study focuses on the factors that influence the work stress of primary school teachers and recommends strategies to relieve the work stress. In this study, 294 primary school teachers in the Tianfu New Area in Sichuan China were surveyed using an online questionnaire. The quantitative results of descriptive and inferential statistical analysis show that ambiguity of role, workload, lack of autonomy and relationship with others have significant influence on primary school teachers' work stress. Based on the results of this study strategies for organizations and individuals to deal with teachers' stress were recommended.
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ItemDeterminants affecting willingness of office workers to use coffee houses services in Bangkok during COVID-19 outbreakThe purpose of this study is to investigate the determinants influencing the willingness of office workers to use coffee houses services in Silom and Sathorn areas in Bangkok during the COVID-19 outbreak. The conceptual framework presented comprises variety seeking, desire for unique products, cosmopolitanism, personal innovativeness, product evaluation, behavioral intention impact willingness to use coffee house services. The sample (n = 490) was gathered from online questionnaires using convenience and snowball sampling techniques. The study employed the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) for the data analysis to confirm reliability, validity, goodness-of-fit of the model, and hypotheses. The findings revealed that variety seeking and personal innovativeness significantly impacted product evaluation and behavioral intention. In contrast, the desire for unique products and cosmopolitanism had no impact on product evaluation and behavioral intention. In addition, both product evaluation and behavioral intention also had a significant impact on the willingness to use coffee house services. Therefore, for practical implications, business owners and entrepreneurs could enhance product varieties to attract more customers for better sales revenue generation.
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ItemDeterminants for open innovation and innovation performance towards value creation and organization performance for bureaucratic personnel developmentThe purpose of this study is to investigate the determinants of open innovation and innovation performance toward value creation, and organizational performance for bureaucratic personnel development in Chiang Mai, Thailand. The conceptual framework of this study is adapted from the theoretical study of open innovation, and previous studies open innovation, innovation performance, value creation, and organizational performance. The samples (n = 179) were collected using the stratified and cluster sampling methods via offline and online questionnaires. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to confirm the goodness of fit model and test the hypotheses. According to the research results, the determinants for open innovation and innovation performance have a significant impact on value creation and organizational performance. As a result, there are no significant differences in the regression paths of each factor, and open innovation is clearly the most powerful predictor of organizational performance. In conclusion, the study suggests that open innovation determinants such as technological advances or IT through value creation, including innovation performance, can support organizational performance.
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ItemDiversity, creative style and problem-solving : a discussion of outcome and organizational implicationsIf innovative change is followed by more innovation, costs tend to rise, and the organisation moves towards a more chaotic form. The opposite occurs where innovation is avoided, adaptive ideas predominate, and organisations move towards a more predictable form with low differentiation between competitors. By continuing with either style to the point where profitability is affected, the organisation moves towards the lower end of performance ranking for the sector albeit by different routes. To avoid this position, it is necessary to have enough stylistic diversity available to the team or the organisation to both generate ideas and make decisions that offer a situational advantage. Without such diversity, a diminishing organisational performance can be expected.
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ItemEffectiveness of the Pro Tools software to enhance vocal music students singing performance of a Polytechnic Institution in middle of ChinaThe purposes of this research were to 1) determine the effectiveness of the integration of ProTools software as a supplementary tool enhancing vocal music students’ singing performance, and 2) to identify the students’ satisfaction toward using ProTools software. A mixed-method research design of the quasi-experiment and the interview were conducted. The participants were 80 vocal music students aged 18-20 years at a Polytechnic Institution in Middle of China. Forty samples were assigned into the control group, and the other 40 were the experimental group. The 10 students from the experimental group were selected for the interview. The control group was taught traditionally while the experimental group was taught using ProTools software. The independent sample T-test was applied for hypotheses testing, while the content analysis was used for qualitative data analysis. The results revealed that the students from the experimental group had higher scores than the control group in all skills—pitch, rhythm, enunciation, singing ability, performance ability, and emotion controlling. Therefore, ProTools software serves as an effective learning tool to improve student vocal music performance. In addition, the students showed a positive satisfaction towards using ProTools software as the blended learning to enhance singing performance.
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ItemEmployability of fine arts design undergraduates: mixed-method researchThis research paper has objectives: To identify the key factors that affect the employment ability of college students majoring in art design and puts forward a set of suggestions for improving the employment ability of college students majoring in art design. The target population is alumni from the art design program, comprising 200 people, whereas the actual responses are 200 respondents who completed the questionnaire, and 12 persons are the key informants who participated in the interview session. The research site is ABC Art University, Chengdu, Sichuan Province, China. Key findings showed that factors affecting employability by order of priority included professional ability; ability to adapt; ability to compete. Recommendations for strengthening the employability of the art design's undergraduate students consisted of the following: schools should pay more attention by developing students' professional ability to be more competitive; schools should improve employment guidance and training, providing students with employment guidance, employment services, career planning consultation, and other programs, schools should carry out more in-depth professional and skill training and provide more valuable opportunities, and schools should reform the teaching methods to be student-centered and results-oriented, promote the sustainable development of students and improve their employability. As a result, improving students' professional and competitive ability improves students' employability, thus improving students' employability.
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ItemEnglish figurative chunks teaching and comprehension among Chinese private University studentsThe comprehension of figurative language is a known difficulty among L2 learners, particularly with idiomatic expressions. As such the teaching of figurative chunks is of great significance. This study involved a pedagogical intervention for teaching figurative chunks through translanguaging to improve students' idiomatic expressions. Based on pretest of 108 students' comprehension of figurative chunks, 40 students were selected to participate in the translanguaging pedagogical intervention. The effectiveness of teaching can be dtermined through observations, the comparison of students' test results, and interviews. The main factors affecting the comprehension of figurative chunks were literal meaning and contextual factors. L2 learners' initial comprehension of figurative chunks was difficult to change without considering other factors. Therefore, during teaching, the teacher guided students in analyzing context and improving the ability to make inferences from figurative chunks. Through this intervention, students were able to develop the semantic and pragmatic comprehensive mode of figurative chunks in a specific context, which improved students' comprehensive ability and communicative ability.
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ItemEnglish-plus or english-only: the affordances and constraints of reading using translanguaging among Chinese students at a private UniversityPrivate higher education plays a vital role in its transition to a knowledge society. However, it is also facing a challenge to mitigate the local tension between access, equity, and quality. Recently, translanguaging as pedagogy has emerged in an emancipatory manner for teachers in English medium instruction contexts, like the Chinese private university, where the students are not able to perform in English-only classrooms. However, although pedagogical translanguaging in English reading is acknowledged by bilingual educators, we have little knowledge about the students’ attitudes toward it. Students are the real actors of translanguaging practices. Their attitudes and stances are decisive to their further application of this translanguaging approach. The study aims to explore Chinese private university students’ attitudes toward pedagogical translanguaging as a classroom norm in an English reading classroom. The data were collected through two debriefing interviews before and after translanguaging as intervention. A thematic analysis of the affordances and constraints was carried out to examine their perceptions about translanguaging. The findings showed that translanguaging practices among Chinese private university students have not been completely independent of monolingual ideology. Yet their appreciation of translanguaging informed the possibility of fortifying translanguaging awareness and thus establishing an ecological and democratic translanguaging classroom.
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ItemEnhancing customer satisfaction of a graphic design firm in Chengdu, ChinaThis research applies a mixed method, which aligns with qualitative and quantitative research. The major research objective is to study the factors affecting customer satisfaction in the graphic design industry in Chengdu, China. It was carried out in Chengdu Golden Wave Advertising Company. The research instruments are questionnaire and interview, and the sample size is 103 respondents. Multiple linear regression was used as the inferential analysis to test the hypotheses and interviews were applied to support and confirm quantitative results. It can be concluded from the research findings that all five factors, which are product quality; communication, service quality; price, and teamwork, have a significant impact on customer satisfaction. Therefore, for recommendations, the company needs to provide high-quality products at reasonable prices, provide customers with quality services, and achieve the best results through team cooperation and communication to enhance customer satisfaction.
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ItemEnhancing teaching competency of art teachers in public elementary school: a case study of one county school in ChinaWith the large-scale implementation of quality education, art education has received increasing attention from society and the government. The effectiveness of art education is closely related to the professional ability of art teachers. The research on the professional ability of primary school art teachers do not only promote the professional development of the teachers, but also foster the aesthetic ability and creativity of children. The purpose of this research is to understand the current situation of the professional competence of primary school art teachers in China's X area and to explore the impact of primary art teachers' soft skills in critical thinking, problem-solving, communication, teamwork, and information management skills on teaching competency. This study utilized quantitative research using a survey questionnaire on 121 primary school art teachers in the district. Multiple linear regression was used for data analysis. The results show that communication skills and problem-solving skills impact the teaching competency of primary and secondary school teachers in the study area. Teachers emphasized the importance of communication skills for classroom teaching, public speaking, and listening skills. Teachers adapted ways to solve problems properly and motivate students to learn, which could significantly boost teachers’ confidence and improve teachers’ competence. Based on the main findings of this study, a strategic plan was developed to enable these teachers to acquire more important teaching competencies. It can improve the teachers’ capability, which may help to contribute to the development of China’s education in the long run.
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ItemExploring factors for e-learning readiness in the workplace: a case of a Company Head Office in Yangon(Bangkok : Assumption University Press, 2022) Maung, Yoon Thiri Maung ; Fernando, Maria Socorro C. L.Some organizations in Myanmar have started using e-learning systems as part of their learning and development plans caused by the pandemic crisis. Most organizations have also begun using online learning systems, which allow their employees to connect and learn virtually, even in an emergency. This research aims to examine the factors that influence employees’ e-learning readiness in the organization. This study examined the influence of eight factors of perception, attitude, motivation, knowledge sharing practices, management support, technology access, technological competencies, and content readiness on e-learning readiness in a Company Head Office in Yangon. In this mixed-method research, only operational employees and managers participated in an online survey. The seventy-five employees responded to the 5-point Likert scale questionnaire with open-ended questions. The quantitative data analysis consisted of Cronbach’s Alpha Reliability Test, descriptive analysis, inferential analysis. Content analysis was used to analyze the qualitative data. The results indicated that perception with p value less than 0.05 (p value) = 0.000<0.05 and technological competencies with p value less than 0.05 (p value) = 0.024<0.05 have significant influence on the e- learning readiness. The qualitative data highlights technology access, technological competencies, perception, attitude, and motivation at the personal level, technology access, technological competencies, knowledge sharing practices and management support at team or departmental level, and content readiness at the organizational level to improve e-learning readiness. According to the overall results, the employees’ current e-learning readiness level is in a good situation although there are some areas to develop for better engagement of employees in the e-learning implementation process. In conclusion, strategies and recommendations are: 1) to provide more technological supports in terms of devices and learning space; 2) to provide more departmental trainings and team collaborations through online; 3) to have strategic plans for e-learning whether it is departmental or for the whole organization; and 4) to utilize interesting and effective contents for employees.
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ItemExploring factors that enhance organizational sustainability: a case study of Ningshawng Social Institute, Myitkyina, Kachin State, MyanmarThe aim of this research is to explore factors that influence organizational sustainability of Ningshawng Social Institute. The factors that were examined were community engagement, funding, human resources, leadership and organizational strategy in NSI Organization in Myanmar. The study used a mixed-method design. The participants of the study were NSI staff, top management, and volunteers who were requested to participate in an online survey. Sixty-three (63) answered the questionnaire and analyzed answers from open-ended question for qualitative data results. The researcher utilizes the Cronbach’s Alpha Reliability Test, descriptive analysis, and inferential analysis for quantitative data analysis whereas the qualitative data was open-ended questions that ask the staffs’ opinions for the most needed area to explore factors for NGO sustainability. The results indicated that organizations’ sustainability is influenced by community engagement and human resources. The qualitative data highlight that organizational strategy and funding will improve the sustainability of the organization. Based on the overall result some areas need to develop according to employees’ perspectives of the NSI organization. Therefore, recommendations based on the findings were proposed to enhance NGO sustainability.
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ItemFactors affecting career value of college students in Heilongjian International University in ChinaThis study was conducted to explore the factors affecting the career values of college students First of all, the factors affecting career values were identified. In this study a quantitative survey questionnaire was utilized. A total of 200 respondents participated in the survey on college students' career values. Data was analyzed through multiple regression analysis. Results showed that group mentoring, individual mentoring and practical courses have a significant affect on the career values of college students.
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ItemFactors affecting customer loyalty: a case of Kunming Mingzhu environmental protection technology co, LtdThis study employs mixed-method research aiming to study the factors affecting customer loyalty of Kunming Mingzhu Environmental Protection Technology Co., Ltd. The research location is Kunming Mingzhu Environmental Protection Technology Co., Ltd. in Yunnan, China. The population is 100 and the sample size is 80. The research instruments include the questionnaire for the quantitative research method and the interview for the qualitative method. The data analysis treatment comprises of multiple linear regression for quantitative analysis and content analysis was used for qualitative analysis. The results show that service quality, product quality, brand image and brand awareness have a significant impact on customer satisfaction, and customer satisfaction has a significant impact on customer loyalty. Therefore, the enterprise must pay attention to these factors and strengthen their own service quality, product quality, brand image and brand awareness to improve customer satisfaction and customer loyalty.
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ItemFactors affecting intention to E-learning systems in selected Universities in Phnom Penh, CambodiaThis research investigates factors influencing the intention to use e-learning systems in selected universities in Phnom Penh, Cambodia. The conceptual framework has been developed by adopting previous theoretical studies and research models of the modified unified theory of acceptance and use of technology (UTAUT2). Five hundred questionnaires were collected from undergraduate students through Google form survey with universities’ administration assistance. Multi-stage sampling was used: the first stage is stratified random sampling followed by purposive sampling. Collected data were analyzed using the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to confirm the model fit and hypothesis testing. The findings showed that performance expectancy, effort expectancy and self-efficacy did not have any influence on behavioral intention. However, social influence had the strongest influence on behavioral intention to use e-learning systems, followed by facilitating conditions. Moreover, facilitating conditions and behavioral intention had a significant influence on use behavior of e-learning systems. This study provided theoretical implications for researchers related to technology adoption and information for training institutions, universities, schools and academic staff on issues they need to focus on when they wish to launch any new system or online services.