Browsing by Subject "ABAC ODI Journal : -- Vision. Action. Outcome. -- 2023"
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ItemA Genre-Based Analysis of Vietnam Tourist Attraction Brochures with Pedagogical PurposesTourism brochure is one of the most popular advertising channels in the tourism industry and an inevitable task of tourism staff’s work. In learning and teaching English for tourism, tourism brochures can be used as teaching materials and a way of exposing students to authentic texts. In the new technology era, digital brochures play a vital role in tourism promotion. Therefore, this study aimed to explore digital attraction brochures’ generic structure for contributing to brochure writing and implications in English for tourism. In this research, 24 digital Vietnamese attraction brochures of highly reputed company websites in Vietnam were selected by purposive sampling for analysis based on Bhatia’s (2004) move-structural analysis. The findings were figured out with the generic structural model of the brochures, which comprised six moves, including (1) Captivating Titles, (2) Targeting Potential Tourists, (3) Attractions Information, (4) Establishing Credentials, (5) Directive Information, and (6) Soliciting Responses. The strategies for designing tourism brochures included four communicative purposes: attention getting, information supplying, persuasive messaging, and reaction reminding. Through the research findings, pedagogical implications were finally recommended as an English for tourism instruction.
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ItemA Model forDeveloping Leadership Skills for Music Students at Public Universities in Zhuzhou, ChinaMore and more higher education institutions are emphasizing developing student leadership skills. This study aimed to create a model to improve the leadership skills of music students at public universities in Zhuzhou, China. This study utilized a mixed-method research design. The qualitative aspect used a systematic approach to find variables to develop the questionnaire from secondary literature and interview data-the quantitative element involves the use of numerical analysis of findings from the questionnaires. The total sample size for the study was 546 music students. The research instruments were questionnaires and model validation forms. Data were analyzed using descriptive statistics. According to the results of the study, 1) the leadership skills needed for music students in universities were communication,delegation, flexibility, positivity, motivation, commitment, trustworthiness, and responsibility. 2) Two leadership skills, delegation and responsibility, needed to be prioritized in developing music students at Zhuzhou Public Universities in China. 3) The researcher finally proposed a model based on these two leadership skills and related research theories evaluated and revised by experts. 4) The final conceptual model was designed as a triangle focusing on three primary levels: personal, university, and social. Finally, the experts approved the model for developing leadership skills for music students at Zhuzhou Public Universities in China and can be generalized to Zhuzhou Public Universities in China.
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ItemA proposed enhancement initiative for employee engagement, organizational resiliency, and organizational sustainability: a case of the center for diversity and National Harmony (CDNH) Myanmar(Bangkok : Assumption University, 2023) Naing, Nyi Nyi ; Sirichai Preudhikulpradab ; Barnes, John ArthurThis mixed-method research has three objectives: 1) examine the current condition of employee engagement, organizational resiliency, and organizational sustainability of all employees' levels and rank the priority needs; 2) explore interviewees’ perceptions of how to enhance employee engagement, organizational resiliency, and sustainability. 3). develop an initial proposal for enhancement initiative, organizational resiliency, and sustainability at CDNH. The instruments employed included: a\structured questionnaire (N=90) and an in-depth interview (N=10). The target populations comprise all employees, middle-level management, and top-level management, the purposive sampling method. The data analysis treatments include descriptive statistics and PNI Modified for the structured questionnaire and contents analysis for the interview. Findings showed that based on the PNI modified, Employee Engagement (PNI Modified =0.345) was ranked as the priority need for organizational sustainability in the Center for Diversity and National Harmony, Organizational Resilience (PNI Modified = 0.334) was ranked as the second priority need level, the Organization Sustainability (PNI Modified = 0.249) was ranked the third. The recommendations are that the CDNH organization focuses on the three main competencies factors to develop enhancement initiatives for employee engagement, organizational resiliency, and organizational sustainability. Lastly, the data obtained from the questionnaire and open-response questions were analyzed by using descriptive statistics and content analysis. According to the content analysis inter-coding, social harmony, stakeholder engagement, and accountability and transparency had been mentioned among 10 informants that could be improved for employee engagement, organizational resilience, and organization sustainability. Additionally, the key informants believe that team building, creating a good working environment, and staff capacity building are factored in developing these three areas. As there are many levels and employees within the organization at the same time, it might not be unity. Moreover, allocating their workplace without creating or supporting a good working environment was discussed among 10 key informants. Lastly, the informants believe that building staff capacity was considered a critical need for employees according to their tasks and responsibility. For further studies, to identify conducting research focused on stakeholders' engagement and working conditions, as well as employees' satisfaction in the Center for Diversity and National Harmony.
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ItemAn empirical study on data reuse intention among social science researchers in Chengdu, Sichuan province, ChinaThis study investigates the influencing factors of social science researchers’ intention to reuse data in Chengdu, Sichuan Province, China. The conceptual framework includes information quality, service quality, subjective norms, data repository, perceived effort, and intention to reuse data. The researchers conducted a quantitative method to distribute the online questionnaire to 500 social science researchers. The sample techniques were purposive, quota, and convenience sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze the data and examine the research hypotheses. The findings show that information quality, service quality, subjective norms, perceived usefulness, perceived ease of use, and attitudes to data reuse significantly impact social science researchers’ intention to reuse data. In contrast, data repository has no significant impact on social science researchers’ intention to reuse data influences. It can effectively support the cycle between data sharing and reuse in the humanities and social sciences to promote the formation of ecology and provide references and suggestions for data management in this field.
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ItemAn exploration of problem-solving style through the lens of psychological climate, cognitive style and idea style measuresThere is a growing interest in a more inclusive conception of the activity of the ‘change process’ (person, product, process and press) particularly the aspects of the creative sub-process concerned with person and product. The variables Cognitive style and Idea style, have a common heritage that is rooted in a dichotomy concerned at one end with ‘adaption’ (improvements) while at the other end with ‘innovation’ (novelty). These characteristics have been used to describe the ‘creative concept’ where to date the emphasis has been on the pole concerned with ‘innovation continuum’. The pole is hence also concerned with adaption, but while the pole being a necessary and central aspect of both variables has nevertheless received relatively little attention. In this study, the primary objective was therefore to evaluate the coherence of Kirton’s ‘cognitive style’ measure of adaptive – innovative behavioural preferences with the measures of Idea styles. Therefore, another related objective was to evaluate the relationship between the cognitive style and ‘psychological climate’, consisting of ideas generated and problems identified as sub-components. The results show the ‘innovative pole’ of cognitive style is significantly related to both innovative idea style and the quantity of ideas generated (it is also explicitly supported by the facets of the personality variable ‘openness’). However, while a negative relationship between cognitive style and the adaptive style of ideas is a central aspect of Kirton’s cognitive style theory, no significant negative relationship was found. Instead, the adaptive style of ideas has a positive relationship to a factor within the measure of psychological climate or ‘the opportunity to contribute to change’. These findings position Kirton’s cognitive style measure as primarily in the domain of ‘personality’ and only partially coherent with the domain of ‘idea style’ the latter a carrier, rather than ‘a component of style’. Furthermore, while the variables of cognitive style and psychological climate show no significant relationship, they provide differential support to the ‘first two stages’ of the change process.
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ItemAntecedences to Satisfaction and Continuance Intention to Use E-learning of Postgraduate Students in Beijing, ChinaThis article aims to investigate the critical factors impacting postgraduate students’ satisfaction and continuance intention to use e-learning in the Beijing Film Academy, Beijing, China. The main theories were Information Systems Success Model (ISSM), Expectation Confirmation Theory (ECT), and Technology Acceptance Model (TAM). This study comprises perceived usefulness, confirmation, satisfaction, system quality, information quality, service quality, and continuance intention. The sample size is 500. After the data screening, 483 responses were used. The study employed three sampling techniques: purposive sampling, quota sampling, and convenience sampling. To ensure content validity, the index of item-objective congruence (IOC) was utilized. In addition, apilot test was conducted with a sample of 50 participants, and the reliability of the measurements was assessed using Cronbach's alpha coefficient. Additionally, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were employed to analyze the data and generate the findings. The results showed that confirmation has a significant impact on perceived usefulness. Perceived usefulness, confirmation, system quality, information quality, and service quality significantly impact satisfaction.Perceived usefulness and satisfaction significantly impact continuance intention. In conclusion, educators and e-learning system developers should exploit the benefits of online learning in order to increase students’ learning efficiency.
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ItemArt design major undergraduate's satisfaction towards online education: a case of public universities in Sichuan, ChinaThe paper aims to evaluate the essential determinants that have a significant effect on satisfaction for online education of art design major undergraduate students from four public universities in the Sichuan Province of China. Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude (ATT), Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI) and Satisfaction (SAT) were all investigated to determine if these constructs influence satisfaction of students with online education. The researcher applied a quantitative exploration approach with 487 samples and distributed the quantitative questionnaire to art design major undergraduates at four target universities. The multistage sampling approach was utilized in this survey. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were utilized to determine the relationships of the variables under study. The entire hypotheses were supported by the results of the data analysis, in which social influence indicated the most powerful direct effect on satisfaction. For students to acknowledge and recognize the effectiveness of online education, university administrators and teaching staffs should pay sufficient attention to the factors which has generated significant influence on the satisfaction of the instruction, and consider the correlated teaching adjust or reform in the future according to the findings of this research.
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ItemCoaching to enhance Thai forensic police officer's self-efficacy, meaningful work, and job crafting: a case study of the office of police forensic scienceFor the past two decades, forensic science has been playing essential role in criminal investigation in Thailand. It has been praised as a game changer for criminal justice. The work of Thai forensic police officers has profoundly altered how police investigated crimes since it can provide evidence for answering crucial questions like Who? What? When? Where? Why? and How? more objectively and expeditiously among other available tools. Unfortunately, due to the nature of the behind-the-scenes type of work, Thai forensic police officers perceive themselves as just scientists working in some backroom laboratory who has no real influence nor decision making power in the overall investigation process. Thus, this study aims to explore these issues in the hope of enhancing the Thai forensic police officers’ (FPO) self-efficacy (SE), meaningful work (MW), and job crafting (JC). The study applied self-efficacy theory, meaning in work based on job characteristics theory and job crafting model as the theoretical framework. Three hypotheses were derived to evaluate significant difference between Pre-ODI and Post-ODI based on self-efficacy, meaningful work, and job crafting. Both qualitative and quantitative data were collected and used for analysis. They were obtained from 30 forensic police officers from eight different functions stationed in ten provinces using stratified sampling technique. Organization development interventions (ODI) were executed over the period of two months using individual coaching techniques, and questionnaires and interviews as instruments. Reflexive thematic analysis paired samples t-test, and Wilcoxon signed-rank test were chosen to analyze the data. Findings revealed that self-efficacy and meaningful work showed significant differences after the coaching intervention, whereas job crafting failed to exhibit any statistical significance.
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ItemCultivating cultural intelligence (CQ) through experiential learning-based english instruction at Beijing polytechnicThe study aims to cultivate students’ cultural intelligence (CQ) through experiential learning-based English instruction. The author used convenience sampling of her 2 teaching classes 53 students as the participants of the study. One class with 26 students was assigned to the experimental group and the other class consisting of 27 students was assigned to the control group. The author used quantitative methods: the Cultural Intelligence Scale (CQS) and a semi-structured interview (20 items) based on the CQS to collect data. The Scale’s creators had done the validity test of the CQS, therefore, the author only did the reliability test of the whole Scale consisting of four parts of the four dimensions of the CQ , and got Cronbach α of 0.886, 0.837，0.742, 0.777, and 0.824 respectively. Data collected from the experimental group were analysed after OD intervention and compared with the control group, which showed that the CQ development of the experimental group was higher than the control group. Since the pre-ODI and post-ODI data of the experimental group was not normally distributed, so the author used Wilcoxon Signed-rank test which required to use median to analyse the data. Since the data was not normally distributed, the author used the mean (average) of the media to compare the increase range of CQ in the experimental and the control class. Data showed that he experiential-learning based English instruction helped cultivate the 4 dimensions of CQ, more in the experimental class than those in the control class.
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ItemCultivating student craftsmanship through OD interventions: a case study of the student union at Beijing polytechnicThis research aims to determine whether the organization development interventions (ODI) helped cultivate student craftsmanship in the Student Union. Through the new job design of the Student Union, students enhanced their commitment to their work and became more conscientious. The researcher adopted quasi-experimental design by using qualitative and quantitative methods to conduct the BPI case study. Based on the pre-and post-test design, 24 students in the Student Union from College QC participated as the intervention object, while the 28 students of the control group were from College HK. The quantitative part included survey questionnaires in pre-test and post-test stages, while the qualitative method included interviews. First, the researcher applied the Shapiro–Wilk test and found that the data was non-parametric type. Next, the researcher applied the spearman Rank correlation, Wilcoxon signed rank, and Mann-Whitney U tests to test hypotheses based on none parametric situations. After the ODI, all hypotheses’ tests confirmed statistically significant improvement in work engagement, students’ career commitment, and conscientiousness. The qualitative findings also supported that students' career commitment and conscientiousness significantly improved. In conclusion, the findings showed that students’ career commitment and conscientiousness could be improved by enhancing students' work engagement.
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ItemDefining the next 2-5 years training & development programs: a case of NBTC ThailandThis qualitative research comprises two objectives: 1. to explore the insights of key informants (e.g., Senior-level officer, Mid-level officer, and officer) on the next 2 – 5 years' training and development programs for NBTC, an d 2. to propose the next 2 – 5 years' training and development programs for NBTC based on the content analysis of the interview passages. The research site is the Office of The National Broadcasting and Telecommunications Commission (Office of NBTC) main headquarters in the Phaholyothin Road area. The population is full-time employees of the Office of NBTC, who oversee every cluster of NBTC (Broadcasting Cluster, Administration Cluster, Telecommunications Cluster, Regional Affairs Cluster, and Strategic and Internal Affairs Cluster), while the actual key informants comprise 30 persons. The research instrument employed in this study is in-depth interview questions. The findings from the contents analysis inter-coding process revealed ten themes, consisting of 1) Basic knowledge, 2) Mission and Vision, 3) New Technologies, 4) Working Technique, 5) Term of Reference (TOR), 6) meeting minutes, 7) Online Class, 8) Leadership, 9) Critical thinking, and 10) Systematic thinking & Strategic Planning. The conclusion is that the top three priorities for the next 2-5 years of training & development programs are in the areas of 1) Basic knowledge, 2) Term of Reference (TOR), and 3) Mission and Vision and New Technologies. Recommendations are presented by orders of the officer-level, middle-level, and senior-level roles, with details provided in the following part of this paper
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ItemDesigning a proposed organizational climate model : the case of the workplaces of civil servants, Kingdom of CambodiaThe study has three objectives: (1) to determine the influence of structure, warmth, support, identity and reward on the perceived workplace organizational climate (PWOC); (2) to explore influence of PWOC on job performance; and (3) to design a proposed model for organizational climate (OC) for Cambodian Civil service workplaces based on the findings. A cross-sectional design approach and a quantitative approach were applied in the research study. Structural Equation Model were utilized to conduct statistical analysis and to analyze the relationships between the measured variables, and latent constructs as well as to construct the model. The results indicate that there were four OC factors, such as structure, warmth, support and identity, that provide significant influence on the PWOC at the level of .05. Also, it is found that these four factors show significant and positive impact on job performance as mediated by the PWOC. Then, a proposed OC Model for workplaces of Cambodian civil servants was drawn from the findings of the study. The study recommends further research, taking into account different kinds of organizations including government or non- governmental organizations or private sector institutions, and by applying a mixed-method approach.
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ItemDeterminants of Undergraduate Student Satisfaction and Continuance Intention to Use E-learning in a Public University in Dezhou, ChinaThis study aims to examine the crucial factors that significantly influence college undergraduate students’ satisfaction and continuance intention to use E-Learning at a public university in Dezhou, China. The conceptual framework was developed from previous studies and finalized with key constructs: perceived ease of use, perceived usefulness, system quality, information quality, self-efficacy, satisfaction, and continuation intention. The target population is 493 undergraduates in four majors ata public college in Dezhou. The research applied a quantitative method using questionnaires distributed to the target group. The sampling techniques applied in this study include purposive, quota, and convenience sampling. The data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM).The findings demonstrate that satisfaction strongly influenced continuance intention. Information quality, perceived ease of use, system quality, and perceived usefulness significantlyimpact satisfaction. Perceived ease of use and self-efficacy has a significant impact on perceived usefulness. University managers and educators should focus on enhancing student satisfaction and continuance intention to use e-learning more effectively byimproving information and system quality in their institutions.
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ItemDetermining Employee Engagement Factors to Enhance Employee Performance: A Case Study of Fine Dining Restaurant in YangonEmployee performance has a great impact on the success of the restaurant business. To maintain the service quality in a competitive market in fine dining industry, keeping the employees engaged and driven should be on top of the priorities for a restaurant owner because motivated employees that work in a team-driven environment are more likely to perform better. This action research intended to discover the priority needs for the improvement of employee performance in terms of work environment, teamwork, employee development, leadership, and employee engagement byusing the case study of fine dining restaurant in Yangon. A mixed method research using Structured questionnaire (n=49) and Qualitative interview (n=7) was conducted in this study. The target population comprises all employees, middle-level management, and top-level management. The data analysis treatment includes Cronbach’s Alpha testing, descriptive statistics and PNI modified for the survey questionnaire and content analysis for focused group interview. The results from PNI modified indicatethat Leadership, Work Environment, Employee Development and Employee Performance are the top four factors that need to be prioritized. Based on the content analysis by the coders, employee development is a key factor in enhancing employee performance. Finally, the strategies designed to improve the employee performance of fine dining restaurant A will be presented based on the findings of all results.
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ItemDeveloping a Model for Enhancing Leadership Characteristics of Thai Salesian StudentsLeadership involves inspiring, influencing, and directing people to work together to achieve goals and objectives. Student leaders need to enhance their leadership characteristics to help them be better and thrive in the future. Relatively, students are trained to develop their holistic growth with the mission and uniqueness of the Salesian Society Foundation of Thailand. Therefore, this study aimed in developing a model to enhance Thai Salesian students' characteristics. The study was conducted in all five schools under the Salesian Society Foundation of Thailand with a sample size of 351 students. The research applied qualitative and quantitative methods designed with qualitative data from the literature resources to create questionnaires and experts' qualitative interview data to triangle data in developing a mode with activities enhancing characteristics. The findings resulted in seven leadership characteristics of Thai Salesian students: commitment, communication, inspiration, morality, teamwork, service mind, and vision. Based on the questionnaire tofind the needs for improvement priority index, the study disclosed that among Thai Salesian students, leadership characteristics that needed priority improvement were ranked as follows: (1) teamwork, (2) commitment, (3) inspiration, (4) vision, (5) service mind, (6) communication, and (7) morality. As a result, the four leadership characteristics that need to be developed are teamwork, commitment, inspiration, and vision.
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ItemDeveloping A Strategic Plan for Strengthening Organizational Resilience Through Employee Empowerment and Engagement in Kmss-MandalaySince the Military Coup, in 2021, several organizations in Myanmar have been dealing with a political crisis that has led to financial limits and donor agency withdrawal. This situation has also significantly influenced the loss of work opportunities, physical insecurity and facing challenges for organizational survival. This research has four main objectives:1) To explore how employees define " Organizational resilience and Employee empowerment and Engagement” during the political crisis in Myanmar, 2) To discover the strengths of Employee empowerment, engagement, and organizational resilience in KMSS-Mandalay, 3) To determine the shared aspirations given results and opportunities of employee’s empowerment and engagement towards organizational resilience, and 4) To develop a strategic plan for strengthening organizational resilience through employee empowerment and engagement in KMSS-Mandalay based on the findings. The research questions for this study, which focuses on resilience during times of crisis in Myanmar, were mostly constructed by applying the Appreciative Inquiry (AI) Model. Regardless of gender or marital status, ten workers from various level positions were horizontally chosen to participate in the research following the objectives of the study. Phenomenology was used to gain insight into team members' lived experiences through structured interviews.The researchers asked two coders from fellowships who were well-versed in the topic selection by content analysis. The results demonstrate that strengths and dreams are essential components of resilient organizations. Resilience, employee empowerment, andengagement powered by AI are all elements of strengths. The goals includesustaining the preferred aspirationsboth now and beyond the crisis, employee contributions to the organization's future, and organizational success and sustainability opportunities. Finally, a strategic plan is developed based on employee strengths and dreams for the future to improve organizational resilience.
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ItemDevelopment of students' leadership characteristics model for international universities in ThailandThis research article aims to develop a student leadership characteristics model suitable for International Universities in Thailand students by exploring the desirable and current leadership characteristics of International University students. The research objectives are as follows. 1) To explore the desirable student leadership characteristics for International Universities in Thailand. 2) To identify the current student leadership characteristics for International Universities in Thailand. 3) To develop a student leadership characteristics model for International Universities in Thailand. 4) To verify the student leadership characteristics model for International Universities in Thailand. This study used qualitative and quantitative methods, and a sample size of 993 students was surveyed by the random sampling method. The research instruments of this study were a questionnaire, structured interview, and model evaluation form. Descriptive statistics were used for data analysis, including Frequency, Percentage, Mean, Standard Deviation, and PNImodified. According to the results, the synthesis table derived nine student leadership characteristics: intelligence, assertiveness, co-operative, trustworthiness, problem-solving, self-determination, ability to achieve, adaptability, and communication. The quantitative method used a survey questionnaire for desirable and current characteristics. Later, the Priority Need Index (PNImodified) identified all student leadership characteristics as the following ranks: 1) intelligence (0.134), 2) assertiveness (0.113), 3) co-operative skills (0.105), 4) trustworthiness (0.098), 5) problem-solving (0.098), 6) self-determination (0.097), 7) communication (0.094), 8) adaptability (0.093), and 9) ability to achieve (0.090). The outcome of this study is to develop a student leadership characteristics model by using the analysis results and the concept and practices suggested by three major theories of student development. The final model provided the concept and practical activities that help promote students in each of the student leadership characteristics.
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ItemEnhancing psychological capital and organizational commitment to reduce teachers' job burnout through organizational development interventionAs the biggest occupational hazard in the 21st century, job burnout has become a “chronic killer” of teachers’ physical and mental health. The research adopts action research as a research method and non-randomized control group and experimental group samples are used for comparison, quantitative and qualitative data were used to measure and analyze the impacts of organizational development intervention (ODI) on psychological capital (PC), organizational commitment (OC), and teachers’ job burnout (JB). In the ODI stage, researchers try to develop PC and OC through career planning and development, appreciative inquiry, and team building to help teachers improve their ability to deal with JB. The results of post-ODI stage demonstrated that the teachers’ JB in experimental group decreased significantly, PC and OC have a negative correlation with teachers’ JB. Without any interventions, the control group did not significantly improve between the pre-ODI and post-ODI stages. This research supports the effects of PC and OC on teachers’ JB through ODI.
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ItemFactors and recommendations related to job burnout: a case of ABC University's lecturersAt present, teacher job burnout has become a major problem in the field of education. Over time, many people show anxiety and boredom about work. Job burnout refers to a state of physical and mental exhaustion produced under work pressure. The research site is at ABC University with two goals: 1. To examine the current job burnout situation at ABC University. 2. To propose some suggestions for improving job burnout at ABC University. This paper adopts a mixed-research approach, mainly collecting data through an online questionnaire. Data analysis includes descriptive statistics and content analysis. The actual sample was 170 respondents from ABC University, and 127 of the 170 respondents provided their suggestions in the open-ended question section. This study analyzes the factors that affect individual job burnout from the perspective of organizational behavior and hopes to put forward some suggestions to improve the job burnout situation at ABC University and bring a win-win for both individuals and organizations. Through the analysis of closed-ended questions, this study found that four factors: workload, workplace relationship, fairness, and job meaningfulness all impacted teacher job burnout. Through the analysis of open-ended questions, this study found that teachers' job burnout can be reduced by increasing teachers' wages, reducing teachers' workload, providing teachers with a fair evaluation system, and providing teachers with more learning opportunities.
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ItemFactors impacting on art major postgraduate students' satisfaction to online learning in Chengdu of ChinaThe objective of this article was to investigate the critical factors that have a substantial influence on satisfaction about online learning among art major postgraduate students from three universities in the Chengdu region of China. Self-Efficacy (SE), Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Service Quality (SQ), Technology (TEC), Perceived Utilitarian Performance (PUP), and Satisfaction (SAT) were all interconnected in the conceptual framework. The researcher utilized the quantitative investigation strategy with 500 samples and distributed the questionnaire to the selected postgraduates at three target colleges. In this survey, a multistage-sampling strategy was used to collect data from the investigation, using judgmental and quota sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) have been implemented to analyze data. In addition, goodness of model fits, correlation validity, and reliability testing for each component was utilized. Every exogenous variable has demonstrated the which existed the significant impact on the associated endogenous variable, with Perceived Ease of Use (PEOU) providing the greatest consequence on satisfaction. The entire hypotheses have been evidenced to achieve the research purposes. Consequently, for the postgraduate students to acknowledge the effectiveness online instruction, the administrators and instructional staffs who from the graduate school of the public universities should emphasize the latent variables which has exerted the significant effect on satisfaction for the online education and design the interconnected instruction reform according to the findings of this quantitative research.