Browsing by Subject "AU Journal of Management"
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ItemThe acceptance of cosmetic surgery : a study on Thai women in Bangkok(Assumption University, 2013) Wareerath Akkalatham ; Assumption University. Martin de Tours School of Management and EconomicsThe business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study is to examine the relationship between intrapersonal and interpersonal factors which influence the acceptance of cosmetic surgery among Thai women. This research study examined the relationship between psychological characteristics, sociocultural influences, cosmetic sur- gery experiences, body appearances, body image, demographic variables and respondents' acceptance of cosmetic surgery. The 437 non-clinical respondents in this study are exclusively Thai women who have undergone cosmetic surgery in the past or who are likely to undergo cosmetic sometime soon. The data was gathered from 13 cosmetic surgery clinics and hospitals located in different parts of Bangkok. Narcissism, appearance orientation and body area satisfaction were significantly related to the acceptance of cosmetic surgery. Respondents with vicarious experiences were more favorable toward accepting cosmetic surgery. The findings showed statistical differences in the demographic variables of age, income, occupation, vicarious experiences with respondents' perception of body image and their acceptance of cosmetic surgery. Consumers who accept cosmetic surgery show a marked tendency for facial treatments (rhinoplasty, blepharoplasty) rather than surgery related to their bodies. This exploratory study will help develop new research paradigms in consumer research, interna- tional marketing, and managerial practices. Marketers can use this study's findings to better understand the nature of Thai female consumers and to segment and target those consumers who have favorable attitude toward enhancing their appearance.
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ItemAntecedents and Consequences of Relationship Quality: A Study on Private Hospitals in Thailand(Assumption University, 2015) Suppasit Sornsri ; Assumption University. Martin de Tours School of Management and EconomicsThis study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospitals and their outpatients. Previous studies have developed relationship quality dimensions mostly in the "want to" aspect and tested their models in various B2B and B2C contexts. However, in a number of long-term relationships, "ought to" and "have to" aspects of a relationship are also important in helping the longevity of the relationship in spite of dissatisfaction in the relationship. Unfortunately, very few empirical studies on relationship quality have captured such dimensions. Therefore, I set out in this paper to study these issues. The questionnaire survey data were gathered from 478 outpatients of a total of four private hospitals in Bangkok, Thailand. The results show that knowledge about patients has the most significant relationship to trust and patient switching risks have the most significant association with both inertia and dependence. The variation in trust explains the most among all the dimensions of relationship quality. Trust and inertia have positive effects on constructive feedbacks and revisit intention. Trust may also discourage switching intention while dependence positively affects revisit intention.
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ItemAn application of rank transformation : merger target predictions(Assumption University, 2006) Kaveepong Lertwachara ; Pattana Booncho, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study attempts to predict merger targets among banks, and also investigates the predictive power rank transformation adds to the prediction models. Rank transformation has been suggested as a robust and powerful tool for financial problems. Multiple· discriminant analysis (MDA) and logistic regression have been applied to selected ranked and unranked financial ratios. Then, the classification results of MDA and logistic regression on both ranked and unranked data sets are compared. The results have indicated that rank transformation does improve the predictive power of MDA and logistic regression.
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ItemAssociations among personal characteristics, work related factors, and virtual distance(Assumption University, 2016) Puckpimon Singhapong ; Winley, Graham Kenneth ; Assumption University. Martin de Tours School of Management and EconomicsThis study examined associations among work related factors, personal characteristics, and the virtual distance between employees and their work teams. Hypotheses related to these associations were derived from previous studies and tested using data collected from a sample of 238 employees from a multinational telecommunications company. The findings confirmed significant associations reported in previous studies: between age and job satisfaction; between work position, level of responsibility, and the extent to which work was challenging and interesting; and among the personal characteristics and the work related factors. In this organization virtual distance had significant associations with work position, gender, and age but contrary to previous findings it did not have a significant association with an employee’s level of education. Contrary to previous findings, virtual distance was significantly positively correlated with the extent to which work was challenging and interesting, and the extent to which work provided opportunities for new learning and career growth. These were the only work related factors that had significant correlations with virtual distance. The findings contribute to theory and practice related to the management and development of virtual work environments and show clearly that in this telecommunications company virtual distance was not having a negative impact in relation to important work related factors.
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ItemBankruptcy prediction using camel ratios : the case of the stock exchange of Thailand(Assumption University, 2006) Malinee Ronapat ; Assumption University. Martin de Tours School of Management and EconomicsThe objective of this paper is to find a model to predict bankruptcy of firms listed on the Stock Exchange of Thailand (SET) by using a secondary data approach. Using five ratios and applying logistic regression approach, the CAMEL model was then created. The results show the model could be used as a predictor; however, the degree of accuracy may vary with different time, situations and environments.
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ItemBusiness and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok : a comparative study(Assumption University, 2005) Kukreja, Shveta ; Batra, Adars, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThe Travel and Tourism Industry in Bangkok is growing at a steady pace which holds the Hospitality Business in a strong position. In order to understand the customers 'purchase behavior in the hospitality industry, specifically Luxury hotels, it is necessary to know the perception of tourists ' regarding several attributes of luxury hotels that create value. Different guests see value in a different light depending on their purpose of travel. The main purpose of this study was to determine the difference in the perception of business tourists and leisure tourists toward the selected attributes of luxury hotels in Bangkok. The related attributes were brand name and reputation, physical property, guestroom design and amenities, bathroom fixture and amenities, functional service, interpersonal service, food and beverage related services and quality standards. The respondents of this study were Business and Leisure tourists who had stayed in selected luxury hotels in Bangkok. A total of 400 valid questionnaires were obtained by sample survey. It was found that there was no significant difference between business and leisure tourists in their perception of interpersonal services and food and beverage related services of luxury hotels in Bangkok. There were significant differences between business and leisure tourists 'in their perception of brand name and reputation, physical property, guestroom design and amenities, bathroom fixture and amenities, functional service and quality standards.
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ItemChanges in structure of demand for money in four crisis affected Asian countries(Assumption University, 2003) Waranya Atchariyachanvanich ; Assumption University. Martin de Tours School of Management and EconomicsThis paper performs a comparative analysis on structures of demand for money before and after the 1997 Asian Crisis by constructing cointegration and error-correction models, utilizing monthly observations under an open-economy framework. The findings postulate the differences in the nature of long-run relationships in periods before and after the Asian crisis, as well as speed of adjustment towards equilibrium among ASIA-4: Korea, Malaysia, the Philippines and Thailand. Interest rate policy interventions have no influence on short-run relationship of demand for money function.
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ItemA comparative study of Bangkok subway's expected and preceived service quality : a comparison between Thai and non-Thai customers(Assumption University, 2005) Heiniger, Daniel ; Sirion Chaipoopirutana, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study examined Bangkok Subways expected and perceived service quality between Thai and non-Thai customers from either a European or North American country. Five dimensions of service quality including tangibles, reliability, responsiveness, assurance, and empathy as well as the demographic characteristics were analyzed. Data were collected from 396 respondents in 9 train stations. The analyses found that overall expectation is higher than perception at a similar level for Thai and non-Thai respondents. The demographic characteristics showed that a significant difference existed, especially in age, education and income.
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ItemA comparative study of customer perceived value as a driver for fine dining restaurant selection : a case of Thai consumers and expatriates(Assumption University, 2014) Warangrat Nitiwanakul ; Assumption University. Martin de Tours School of Management and EconomicsCustomer perceived value is important as a key factor to predict consumption behavior, to un- derstand consumer insights, and to create competitive advantage and develop marketing strategies. The purpose of this study is to examine the relationship between customers' perceived value and its drivers which influence fine dining restaurant selection. This study proposes a framework and hypotheses by integrating the emotional model of Mehrabian-Russell ( 197 4) and Zeithaml 's customer perceived value theory (I 988). The results indicated that perceived value and monetary cost were the key factors that influence consumers' intention to select a fine dining restaurant. Food quality, service quality, monetary cost and non monetary cost were found to be the essential factors which directly affect the overall customer perceived value of fine dining restaurants, in a positive way for quality and a negative way for cost. The perceptions of customer perceived value and restaurant selection for Thai consumers and expatriates were different. For Thai consumers, food quality, service quality and positive emotion di- rectly influence value and restaurant selection was based mainly on perceived value and monetary cost. Expatriates, in contrast, emphasized the atmosphere and service quality, which enhance their positive emotion. Additionally, the positive emotion of the dining experience was a key factor for fine dining restaurant selection.
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ItemA comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers(Assumption University, 2007) Sirion Chaipoopirutana ; Assumption University. Martin de Tours School of Management and EconomicsThis study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of MR.. T CU3tomers.
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ItemThe comparison of pricing performances between cost of carry model and imperfect market model(Assumption University, 2008) Yaowaluk Techarongrojwong ; Assumption University. Martin de Tours School of Management and EconomicsChoosing the right pricing approach is the key to deriving the true derivatives prices. This paper aims to compare the pricing performance of the cost of carry model and the imperfect market model in pricing the SET 50 index futures prices. This study replicates the study of Wang (2007) that compares the futures pricing performances of the cost of carry model and the imperfect market model in the Stock Exchanges of Japan, Hong Kong, Korea, and Taiwan. By using the mean percent- age errors and the mean absolute percentage errors as criteria in measuring the pricing perfor- mances of two models, the empirical results indicate that the highly impeifect financial market like SET 50 index futures market is relatively mispriced based on the model of perfect market assump- tion, suggesting that the suitable approach in pricing the SET 50 index futures is the imperfect market model. Relying on the perfect market assumption evidences an enormous misprice especially when the calculation is based on the calendar days. Therefore practitioners should identify the ap- propriate pricing method before estimating the theoretical prices of stock index futures.
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ItemA cross-cultural study of self-monitoring in relation to the big five personality traits of Thai and foreign students at Assumption University of Thailand(Assumption University, 2007) D'souza, June Bernadette ; Krisda Tanchaisa, jt. auth. ; Assumption University. Martin de Tours School of Management and EconomicsThis study examined if differences in self-monitoring which is a specific dispositional trait are related to differences in the big five general dispositional traits of personality for both Thai and Foreign BBA students at Assumption University. Out of a sample of 321 students, 151 were low and 170 were high self-monitors. The only trait that students differed on was extraversion with low self-monitors having higher scores on extraversion. The Thai and Foreign students were further divided into high and low self-monitors. Results indicated that both groups, high and low self-monitors for both Thai and Foreign students have differences in extraversion, emotional stability and conscientiousness traits.
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ItemCustomer satisfaction and loyalty towards cosmetic products: a case study on Bangkok's Boots drug stores(Assumption University, 2016) Ramnath Srinath ; Assumption University. Martin de Tours School of Management and EconomicsThis research focuses on the effects of customer satisfaction and loyalty at a well-known cosmetics store chain in Bangkok, Thailand: Boots stores. Questionnaires were distributed to collect information from 400 respondents who had received the services from the cosmetics departments of Boots stores. The results show that there is a relationship between customer satisfaction and loyalty. Every dimension of service quality namely responsiveness, tangibility, empathy, assurance and reliability has an impact on customer satisfaction, which can therefore be increased through creating loyalty through every dimension. In addition, there is a relationship between customer satisfaction and relative attitude. If the customers are satisfied with service, they will develop a favorable and positive attitude and this will create repurchase intention in the future, which is customer loyalty.
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ItemThe determinants of credit spread changes of investment grade corporate bonds in Thailand between June 2006 and February 2012 : an application of the regime switching model(Assumption University, 2013) Treerapot Kongtoranin ; Assumption University. Martin de Tours School of Management and EconomicsThis study proposes the two-state regime-switching model to explain the change of credit spread for investment grade corporate bonds in Thailand. The regimes of low and high volatility are extracted by Markov switching model. The results suggest that the model can improve explanatory power. The sensitivities of the risk factors including interest rate, macroeconomic, and liquidity factors increase in the high volatility regime rather than in the low regime. However, the liquidity factors are not significant for low credit rating corporate bonds.
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ItemThe determinants of subordinates' perceived leadership styles in small and medium enterprises in Thailand(Assumption University, 2013) Tanawat Teepapal ; Assumption University. Martin de Tours School of Management and EconomicsThis study aims to examine the determinant factors of perceived leadership style in small and medium enterprises (SMEs) in Thailand. Discriminant analysis results showed that leaders who used different leader- ship styles (coercive, authoritative, affiliative, democratic, pacesetting and coaching) had different degrees of emotional intelligence, personality traits, adversity quotient, and ethics ofleadership.
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ItemThe development and measurement of different service quality models(Assumption University, 2008) Sirion Chaipoopirutana ; Assumption University. Martin de Tours School of Management and EconomicsThis article outlines the development of service quality models. from the earlier Nordic model, the Gaps model, SERVQUAL and SER VP ERF models. to the most recent, the service quality of int em et search engines (adapted from SERVQUAL), and perceptions of educational service quality (adapted from SERVPERF). The author presents and discusses the basis of development of each service model, service quality structures, and element of each service industry. Finally, the implications for service quality model improvement and further research are discussed.